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Rajasthan Tourism “Rajasthan Tourism Logo Reveal” 2016

Rajasthan Tourism “Rajasthan Tourism Logo Reveal” (2016) is a Rajasthan Tourism commercial directed by Prakash Varma, produced by Nirvana Films. It won one award: Spikes Asia 2016 Bronze Film Craft A10: Animation.

This ad uses sand art to showcase the rich culture and heritage of Rajasthan, culminating in the reveal of the Rajasthan Tourism logo.

Video: Studio Eeksaurus on YouTube

Shot by shot

  1. Two sand dunes emerge from a flat sandy surface, then two hands with rings and bracelets appear from the top of the frame and draw patterns on the dunes.© Rajasthan Tourism0:00
  2. Two hands draw patterns in the sand, creating shapes that resemble traditional pottery, in a desert setting.© Rajasthan Tourism0:01
  3. Two hands draw patterns in the sand, creating two drum-like shapes with geometric designs, in a desert setting.© Rajasthan Tourism0:02
  4. Two hands draw patterns in the sand, creating two distinct shapes that resemble traditional pottery, in a desert setting.© Rajasthan Tourism0:03
  5. A sand drawing of a fort with camels walking past it, created by sand being blown away, in a studio.© Rajasthan Tourism0:06
  6. An aerial shot shows a line of camel-shaped sand dunes in a desert, with sunlight casting shadows.© Rajasthan Tourism0:11
  7. A close-up shot shows a pattern of small indentations in the sand, resembling a miniature city or fort, with sand blowing over it.© Rajasthan Tourism0:21
  8. A hand draws a stylized image of a person on a sandy surface, surrounded by geometric patterns and arches, resembling a desert landscape.© Rajasthan Tourism0:24
  9. A hand draws patterns in the sand, creating a stylized representation of a stepwell and water, under warm sunlight.© Rajasthan Tourism0:27
  10. An animated sand carving of a person playing a stringed instrument is seen in a desert landscape, with sand blowing over it.© Rajasthan Tourism0:31
  11. The Rajasthan Tourism logo, featuring two camels forming a mustache and two birds, is carved into the sand, with the word "RAJASTHAN" appearing below.© Rajasthan Tourism0:35

Stills © Rajasthan Tourism. Made by Nirvana Films and Prakash Varma.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Sand art brings Rajasthan's culture to life, forming the tourism logo.

sand art animationcultural showcaselogo revealtransformative artdesert landscape

The cut

Length
50 s
Shots
11
Average shot
4.5 s
Format
cgi

What creatives use Rajasthan Tourism “Rajasthan Tourism Logo Reveal” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Rajasthan Tourism “Rajasthan Tourism Logo Reveal”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two sand dunes emerge from a flat sandy surface, then two hands with rings and bracelets appear from the top of the frame and draw patterns on the dunes.© Rajasthan TourismTwo hands draw patterns in the sand, creating shapes that resemble traditional pottery, in a desert setting.© Rajasthan TourismTwo hands draw patterns in the sand, creating two drum-like shapes with geometric designs, in a desert setting.© Rajasthan TourismTwo hands draw patterns in the sand, creating two distinct shapes that resemble traditional pottery, in a desert setting.© Rajasthan Tourism
    Frames from Rajasthan Tourism “Rajasthan Tourism Logo Reveal”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Rajasthan Tourism “Rajasthan Tourism Logo Reveal” in order, with its length, framing and what happens in it.

    Two sand dunes emerge from a flat sandy surface, then two hands with rings and bracelets appear from the top of the frame and draw patterns on the dunes.© Rajasthan TourismTwo hands draw patterns in the sand, creating shapes that resemble traditional pottery, in a desert setting.© Rajasthan TourismTwo hands draw patterns in the sand, creating two drum-like shapes with geometric designs, in a desert setting.© Rajasthan TourismTwo hands draw patterns in the sand, creating two distinct shapes that resemble traditional pottery, in a desert setting.© Rajasthan TourismA sand drawing of a fort with camels walking past it, created by sand being blown away, in a studio.© Rajasthan TourismAn aerial shot shows a line of camel-shaped sand dunes in a desert, with sunlight casting shadows.© Rajasthan Tourism
    Length: 50 s · Shots: 11 · Average shot: 4.5 s · Format: cgi

  3. 03Ad ideas: every spot built on a cultural showcase

    Before you present an idea, you need to know who has done it, and how.

    Rajasthan Tourism “Rajasthan Tourism Logo Reveal” is built on a cultural showcase. Search the library by idea to see every spot that uses it.

    Jimmy Nelson Foundation “Blink Test”© Jimmy Nelson FoundationM P Tourism Development Corporation “M P Tourism - Toys”© M P Tourism Development CorporationVisit Philadelphia “Ready For You”© Visit PhiladelphiaSaudi Tourism Authority “Saudi's UNREAL Calendar”© Saudi Tourism Authority
    Jimmy Nelson Foundation · M P Tourism Development Corporation · Visit Philadelphia · Saudi Tourism Authority

More commercials by Prakash Varma

Award-winning travel commercials

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  • Inspired by Iceland "Ask Gudmundur – The Human Search Engine" (2016) commercial still© Inspired by IcelandInspired by Iceland “Ask Gudmundur – The Human Search Engine” 2016The Brooklyn BrothersEffie Awards Grand Prix 2016
  • Embassy Suites Hotels "Austin" (2003) commercial still© Embassy Suites HotelsEmbassy Suites Hotels “Austin” 2003TBWA\Chiat\DayEffie Awards Grand Prix 2003
  • DiDi "Yes, I DiDi" (2026) commercial still© DiDiDiDi “Yes, I DiDi” 2026Dir. Jim Hosking · Sunday Gravyshots Awards Gold 2026
  • Visit Sweden "The Swedish Prescription" (2026) commercial still© Visit SwedenVisit Sweden “The Swedish Prescription” 2026PRIME WEBER SHANDWICKClio Awards Gold 2026
  • Away "Travel Changed Me" (2026) commercial still© AwayAway “Travel Changed Me” 2026Dir. FKA Twigs · American HaikuBritish Arrows Gold 2026

Questions

Who directed the Rajasthan Tourism “Rajasthan Tourism Logo Reveal” commercial?

Prakash Varma directed it, produced by Nirvana Films.

What awards did Rajasthan Tourism “Rajasthan Tourism Logo Reveal” win?

1 awards, including Spikes Asia 2016 Bronze Film Craft A10: Animation.

Sources for the credits and awards

The Work