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National Geographic “Bad Romance” 2017

National Geographic “Bad Romance” (2017) is a National Geographic commercial for McCann. It won one award: Epica 2017 Bronze Media.

A whimsical portrayal of Albert Einstein's creative process, showing his eccentric habits and passion for music and science.

Video: National Geographic Česká republika on YouTube

Shot by shot

  1. A vintage mirror reflects a person's silhouette as they move around a dimly lit room, with a glowing lamp in the foreground.© National Geographic0:00
  2. A wide shot of a cluttered, old-fashioned room with a grandfather clock in the center, a piano on the left, and a dresser on the right, all bathed in natural light.© National Geographic0:09
  3. A steaming cup of tea sits on a cluttered wooden desk, surrounded by old books and papers, with a half-eaten apple on a plate in the background.© National Geographic0:14
  4. Bare feet walk across a patterned rug covered in scattered papers, some with scientific equations, in a dimly lit room.© National Geographic0:16
  5. A man with wild white hair, dressed in a sweater and pants, plays a violin in a dimly lit, cluttered study with large windows.© National Geographic0:24
  6. An older man with a mustache and wild grey hair, resembling Albert Einstein, plays the violin with a focused expression in an interior setting.© National Geographic0:27
  7. A person's hand holds a violin bow, playing the instrument in a close-up shot, with soft lighting.© National Geographic0:29
  8. A close-up shot of an older man with gray hair and a mustache, playing a violin with a focused expression in an interior setting.© National Geographic0:31
  9. An older man with white hair, dressed in a suit, plays the violin in a cluttered office with large windows and a blackboard.© National Geographic0:34
  10. A person's hand is shown in a closeup, gently touching a dark, feathery object in a dimly lit interior.© National Geographic0:36
  11. A close-up shot of a piece of paper with handwritten mathematical equations, including "pV/N = kT" and "f(x) = 3x^3 + 2x", written in black ink.© National Geographic0:37
  12. A close-up shot of handwritten mathematical equations on a piece of paper, with a dark, moody lighting.© National Geographic0:38

Stills © National Geographic. Made by McCann.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Einstein's genius fueled by music and playful eccentricity.

Tagline: “Génius. #GENIUS”

historical figure reimaginedeccentric geniusmusic as inspirationplayful revealcluttered genius workspace

The cut

Length
45 s
Shots
17
Average shot
2.6 s

What creatives use National Geographic “Bad Romance” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of National Geographic “Bad Romance”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A vintage mirror reflects a person's silhouette as they move around a dimly lit room, with a glowing lamp in the foreground.© National GeographicA wide shot of a cluttered, old-fashioned room with a grandfather clock in the center, a piano on the left, and a dresser on the right, all bathed in natural light.© National GeographicA steaming cup of tea sits on a cluttered wooden desk, surrounded by old books and papers, with a half-eaten apple on a plate in the background.© National GeographicBare feet walk across a patterned rug covered in scattered papers, some with scientific equations, in a dimly lit room.© National Geographic
    Frames from National Geographic “Bad Romance”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of National Geographic “Bad Romance” in order, with its length, framing and what happens in it.

    A vintage mirror reflects a person's silhouette as they move around a dimly lit room, with a glowing lamp in the foreground.© National GeographicA wide shot of a cluttered, old-fashioned room with a grandfather clock in the center, a piano on the left, and a dresser on the right, all bathed in natural light.© National GeographicA steaming cup of tea sits on a cluttered wooden desk, surrounded by old books and papers, with a half-eaten apple on a plate in the background.© National GeographicBare feet walk across a patterned rug covered in scattered papers, some with scientific equations, in a dimly lit room.© National GeographicA man with wild white hair, dressed in a sweater and pants, plays a violin in a dimly lit, cluttered study with large windows.© National GeographicAn older man with a mustache and wild grey hair, resembling Albert Einstein, plays the violin with a focused expression in an interior setting.© National Geographic
    Length: 45 s · Shots: 17 · Average shot: 2.6 s

  3. 03Ad ideas: every spot built on a historical figure reimagined

    Before you present an idea, you need to know who has done it, and how.

    National Geographic “Bad Romance” is built on a historical figure reimagined. Search the library by idea to see every spot that uses it.

    Fackham Hall “J.R.R. Tolkien”© Fackham HallVeuve Clicquot “On Negotiating”© Veuve ClicquotAmazon “Business - Leo's Inventions”© AmazonWallbox “Boudica”© Wallbox
    Fackham Hall · Veuve Clicquot · Amazon · Wallbox

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Questions

Which agency made National Geographic “Bad Romance”?

McCann created it for National Geographic (2017).

What awards did National Geographic “Bad Romance” win?

1 awards, including Epica 2017 Bronze Media.

What is the tagline of National Geographic “Bad Romance”?

“Génius. #GENIUS”

Sources for the credits and awards

winners.epica-awards.com