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Make My Money Matter “The Hidden Relationship” 2023

Make My Money Matter “The Hidden Relationship” (2023) is a Make My Money Matter commercial directed by Ben Strebel for Mother, produced by Biscuit Filmworks. It won one award: shots Awards EMEA 2023 Gold — Charity.

A couple in therapy argues about their relationship, but it's revealed that the man is actually in a "hidden relationship" with an oil company, funded by the woman's high street bank.

Video: Mother on Vimeo

Shot by shot

  1. A therapist sits between a couple on a couch, talking to them in a wood-paneled office.© Make My Money Matter0:23
  2. A young woman with brown hair, wearing a light blue ruffled shirt, sits on a couch in a wood-paneled room, looking around with a slightly annoyed expression.© Make My Money Matter0:25
  3. A man with a beard, wearing a tan shirt and dark pants, sits comfortably on a sofa in a warmly lit room, smiling slightly.© Make My Money Matter0:30
  4. A female therapist in her 50s or 60s, wearing a beige shirt and dark pants, sits in a modern chair, gesturing with her hands while talking to a patient in a wood-paneled office.© Make My Money Matter0:32
  5. A woman with short brown hair and a light blue ruffled shirt sits on a couch, looking down and speaking softly in a dimly lit room.© Make My Money Matter0:39
  6. A man with a beard, wearing a tan shirt, sits on a couch in a dimly lit room, looking surprised and slightly confused.© Make My Money Matter0:42
  7. A young woman with brown hair, wearing a blue ruffled shirt, sits on a couch and talks with her eyes closed in a dimly lit room.© Make My Money Matter0:45
  8. An older female therapist in a beige outfit sits in a chair, gesturing with her hands, talking to a male and female couple in a modern office.© Make My Money Matter0:45
  9. A man with a beard, wearing a tan shirt, sits on a couch in a dimly lit room, looking thoughtful and speaking.© Make My Money Matter0:50
  10. A woman with brown hair and a light blue ruffled shirt sits on a couch, laughing and gesturing with her hands in a dimly lit room.© Make My Money Matter0:58
  11. A man with dark hair and a beard, wearing a tan shirt, sits on a couch in a dimly lit room, looking frustrated and gesturing with his hand.© Make My Money Matter1:10
  12. A young woman with brown hair and a blue ruffled shirt sits on a couch, talking animatedly in a dimly lit room with wood paneling.© Make My Money Matter1:18

Stills © Make My Money Matter. Made by Mother, Biscuit Filmworks and Ben Strebel.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A couple's therapy session reveals a hidden relationship between a bank and an oil company.

Tagline: “Our banks are in a hidden relationship with oil companies.”

misunderstandingpersonificationtherapy sessiondramatic revealcelebrity cameosocial commentary

The cut

Length
109 s
Shots
18
Average shot
6.1 s

What creatives use Make My Money Matter “The Hidden Relationship” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Make My Money Matter “The Hidden Relationship”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A therapist sits between a couple on a couch, talking to them in a wood-paneled office.© Make My Money MatterA young woman with brown hair, wearing a light blue ruffled shirt, sits on a couch in a wood-paneled room, looking around with a slightly annoyed expression.© Make My Money MatterA man with a beard, wearing a tan shirt and dark pants, sits comfortably on a sofa in a warmly lit room, smiling slightly.© Make My Money MatterA female therapist in her 50s or 60s, wearing a beige shirt and dark pants, sits in a modern chair, gesturing with her hands while talking to a patient in a wood-paneled office.© Make My Money Matter
    Frames from Make My Money Matter “The Hidden Relationship”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Make My Money Matter “The Hidden Relationship” in order, with its length, framing and what happens in it.

    A therapist sits between a couple on a couch, talking to them in a wood-paneled office.© Make My Money MatterA young woman with brown hair, wearing a light blue ruffled shirt, sits on a couch in a wood-paneled room, looking around with a slightly annoyed expression.© Make My Money MatterA man with a beard, wearing a tan shirt and dark pants, sits comfortably on a sofa in a warmly lit room, smiling slightly.© Make My Money MatterA female therapist in her 50s or 60s, wearing a beige shirt and dark pants, sits in a modern chair, gesturing with her hands while talking to a patient in a wood-paneled office.© Make My Money MatterA woman with short brown hair and a light blue ruffled shirt sits on a couch, looking down and speaking softly in a dimly lit room.© Make My Money MatterA man with a beard, wearing a tan shirt, sits on a couch in a dimly lit room, looking surprised and slightly confused.© Make My Money Matter
    Length: 109 s · Shots: 18 · Average shot: 6.1 s

  3. 03Ad ideas: every spot built on a misunderstanding

    Before you present an idea, you need to know who has done it, and how.

    Make My Money Matter “The Hidden Relationship” is built on a misunderstanding. Search the library by idea to see every spot that uses it.

    Apple “Relax, It's iPhone – R.I.P. Leon”© AppleUber Eats “Pirate's Booty”© Uber EatsPeet’s Coffee “Peet’s Coffee for Coffee People & Disloyalty Program”© Peet’s CoffeeTelstra “Better On a Better Mobile Network”© Telstra
    Apple · Uber Eats · Peet’s Coffee · Telstra

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Award-winning public service & ngo commercials

Questions

Who directed the Make My Money Matter “The Hidden Relationship” commercial?

Ben Strebel directed it, produced by Biscuit Filmworks, for the agency Mother.

Which agency made Make My Money Matter “The Hidden Relationship”?

Mother created it for Make My Money Matter (2023).

What awards did Make My Money Matter “The Hidden Relationship” win?

1 awards, including shots Awards EMEA 2023 Gold — Charity.

What is the tagline of Make My Money Matter “The Hidden Relationship”?

“Our banks are in a hidden relationship with oil companies.”

Sources for the credits and awards

shots