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Lucozade “Made to Move” 2018

Lucozade “Made to Move” (2018) is a Lucozade commercial directed by Christopher Hewitt for Grey, produced by Smuggler. It won 3 awards, including Creative Circle 2018 Gold FILM CRAFT - Best Editing (single).

This ad showcases diverse individuals and groups engaging in various physical activities across urban landscapes, emphasizing movement and energy, culminating in the brand's message of being "Made to Move."

Video: Lucozade Sport Ireland on YouTube

Shot by shot

  1. An aerial shot of a city with tall buildings and trees, with a bright sky in the background, as the camera slowly pans down.© Lucozade0:00
  2. Two young men in athletic wear perform jumping jacks in front of a tall, grey apartment building under a bright sky.© Lucozade0:02
  3. A diverse group of people in athletic wear run up concrete stairs with blue railings in an urban setting under an overcast sky.© Lucozade0:04
  4. A small, scruffy brown and white dog with a collar sits on a ledge, looking intently off-screen in an urban setting.© Lucozade0:06
  5. A young man with red hair in a black t-shirt looks intensely at another person, partially visible, against a bright sky.© Lucozade0:10
  6. A man in a grey t-shirt looks out a window at a large group of people exercising outdoors, then the shot cuts to a closer view of people boxing.© Lucozade0:11
  7. A low-angle shot captures the legs and feet of a diverse group of people running on a wet urban street.© Lucozade0:14
  8. A person's feet in athletic shoes pedal a stationary bike in a gym, with other bikes blurred in the background.© Lucozade0:15
  9. A diverse group of athletes, including a woman with dark hair and a woman with blonde hair, are in a starting position for a race in an indoor stadium.© Lucozade0:16
  10. A young male skateboarder wearing a helmet drinks from a Lucozade bottle in an urban skatepark.© Lucozade0:18
  11. A diverse group of people in yellow and black activewear perform synchronized martial arts moves outdoors on a sunny day.© Lucozade0:20
  12. A male cyclist in a helmet and casual clothes performs a trick on his bike, with a brutalist building in the background under a bright sky.© Lucozade0:23

Stills © Lucozade. Made by Grey, Smuggler and Christopher Hewitt.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcase diverse people moving in urban settings, highlighting the brand's "Made to Move" ethos.

Tagline: “Made to move.”

urban athleticismdiverse castenergetic montageovercoming inertiacommunity in motion

The cut

Length
30 s
Shots
20
Average shot
1.5 s

What creatives use Lucozade “Made to Move” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Lucozade “Made to Move”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An aerial shot of a city with tall buildings and trees, with a bright sky in the background, as the camera slowly pans down.© LucozadeTwo young men in athletic wear perform jumping jacks in front of a tall, grey apartment building under a bright sky.© LucozadeA diverse group of people in athletic wear run up concrete stairs with blue railings in an urban setting under an overcast sky.© LucozadeA small, scruffy brown and white dog with a collar sits on a ledge, looking intently off-screen in an urban setting.© Lucozade
    Frames from Lucozade “Made to Move”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Lucozade “Made to Move” in order, with its length, framing and what happens in it.

    An aerial shot of a city with tall buildings and trees, with a bright sky in the background, as the camera slowly pans down.© LucozadeTwo young men in athletic wear perform jumping jacks in front of a tall, grey apartment building under a bright sky.© LucozadeA diverse group of people in athletic wear run up concrete stairs with blue railings in an urban setting under an overcast sky.© LucozadeA small, scruffy brown and white dog with a collar sits on a ledge, looking intently off-screen in an urban setting.© LucozadeA young man with red hair in a black t-shirt looks intensely at another person, partially visible, against a bright sky.© LucozadeA man in a grey t-shirt looks out a window at a large group of people exercising outdoors, then the shot cuts to a closer view of people boxing.© Lucozade
    Length: 30 s · Shots: 20 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a urban athleticism

    Before you present an idea, you need to know who has done it, and how.

    Lucozade “Made to Move” is built on a urban athleticism. Search the library by idea to see every spot that uses it.

    Nike “Da Da Ding”© NikeAsics “Kayano 31”© AsicsReebok “Performance”© ReebokBRITA “Sport”© BRITA
    Nike · Asics · Reebok · BRITA

More commercials by Christopher Hewitt

More from Grey

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Lucozade “Made to Move” commercial?

Christopher Hewitt directed it, produced by Smuggler, for the agency Grey.

Which agency made Lucozade “Made to Move”?

Grey created it for Lucozade (2018).

What awards did Lucozade “Made to Move” win?

3 awards, including Creative Circle 2018 Gold FILM CRAFT - Best Editing (single), Creative Circle 2018 Silver FILM CRAFT - Best Direction (single) and Creative Circle 2018 Bronze FILM CRAFT - Best Casting (single).

What is the tagline of Lucozade “Made to Move”?

“Made to move.”

Sources for the credits and awards

web.archive.org