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LADBROKES “Parachute” 2009

LADBROKES “Parachute” (2009) is a LADBROKES commercial directed by Zak And Dan for M&C Saatchi, produced by Knucklehead. It won one award: British Arrows 2009 Bronze — New Advertiser.

A skydiver's thrill-seeking evolution, from parachutes to potato chips, is recounted by his mentor, highlighting the need for constant excitement that only Ladbrokes Casino can satisfy.

Video: LadbrokesTV on YouTube

Shot by shot

  1. A bald man in sunglasses and a casual shirt sits in a chair next to a red biplane, holding a cloth, in an airplane hangar.© LADBROKES0:00
  2. Two men get tattoos from a male and female tattoo artist in a tattoo parlor, with a vintage film effect.© LADBROKES0:06
  3. A small plane with blue and white markings flies over a vast, dry landscape under a clear blue sky.© LADBROKES0:10
  4. A person with a light blue parachute descends over a vast, arid landscape with faint roads, filmed from an aerial perspective.© LADBROKES0:13
  5. A silhouetted person in a hat and casual clothes jumps off a cliff against a bright sky with clouds, captured in a vintage film style.© LADBROKES0:17
  6. A person in a blue jumpsuit with a purple and orange parachute is seen from above, descending over a rocky, scrub-covered hillside on a sunny day.© LADBROKES0:19
  7. A crudely drawn stick figure with an umbrella jumps off a tall building, with a cloud in the sky, on a brown paper background.© LADBROKES0:22
  8. A man with long blonde hair in a blue t-shirt cuts a parachute with pliers, laughing maniacally in a sunny backyard.© LADBROKES0:26
  9. Two men in a grassy field struggle over a parachute next to a blue and white van on a sunny day.© LADBROKES0:30
  10. A man with a short beard and light shirt looks concerned, with an orange plane visible in the background.© LADBROKES0:33
  11. A bald man in a patterned shirt and black undershirt talks to the camera, sitting in front of a red plane with a "Snake Eyes" logo.© LADBROKES0:42
  12. A small, colorful parachute with a package attached falls from the sky and lands on a grassy lawn.© LADBROKES0:49

Stills © LADBROKES. Made by M&C Saatchi, Knucklehead and Zak And Dan.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A skydiver's extreme thrill-seeking, ending with a potato chip parachute, promotes casino excitement.

Tagline: “Quench your thrill buds”

mentor's lamentextreme sports gone wrongescalating absurdityvintage home video aestheticproduct as solution to existential boredom

The cut

Length
61 s
Shots
44
Average shot
1.4 s
Format
mixed

What creatives use LADBROKES “Parachute” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of LADBROKES “Parachute”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A bald man in sunglasses and a casual shirt sits in a chair next to a red biplane, holding a cloth, in an airplane hangar.© LADBROKESTwo men get tattoos from a male and female tattoo artist in a tattoo parlor, with a vintage film effect.© LADBROKESA small plane with blue and white markings flies over a vast, dry landscape under a clear blue sky.© LADBROKESA person with a light blue parachute descends over a vast, arid landscape with faint roads, filmed from an aerial perspective.© LADBROKES
    Frames from LADBROKES “Parachute”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of LADBROKES “Parachute” in order, with its length, framing and what happens in it.

    A bald man in sunglasses and a casual shirt sits in a chair next to a red biplane, holding a cloth, in an airplane hangar.© LADBROKESTwo men get tattoos from a male and female tattoo artist in a tattoo parlor, with a vintage film effect.© LADBROKESA small plane with blue and white markings flies over a vast, dry landscape under a clear blue sky.© LADBROKESA person with a light blue parachute descends over a vast, arid landscape with faint roads, filmed from an aerial perspective.© LADBROKESA silhouetted person in a hat and casual clothes jumps off a cliff against a bright sky with clouds, captured in a vintage film style.© LADBROKESA person in a blue jumpsuit with a purple and orange parachute is seen from above, descending over a rocky, scrub-covered hillside on a sunny day.© LADBROKES
    Length: 61 s · Shots: 44 · Average shot: 1.4 s · Format: mixed

  3. 03Ad ideas: every spot built on a escalating absurdity

    Before you present an idea, you need to know who has done it, and how.

    LADBROKES “Parachute” is built on a escalating absurdity. Search the library by idea to see every spot that uses it.

    Claude “A Time and a Place”© ClaudeFleurop “Sorry”© FleuropNew Zealand Government & Department of Internal Affairs “Keep It Real Online”© New Zealand Government & Department of Internal AffairsAmazon “Great Shows Stay With You - Conference”© Amazon
    Claude · Fleurop · New Zealand Government & Department of Internal Affairs · Amazon

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  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the LADBROKES “Parachute” commercial?

Zak And Dan directed it, produced by Knucklehead, for the agency M&C Saatchi.

Which agency made LADBROKES “Parachute”?

M&C Saatchi created it for LADBROKES (2009).

What awards did LADBROKES “Parachute” win?

1 awards, including British Arrows 2009 Bronze — New Advertiser.

What is the tagline of LADBROKES “Parachute”?

“Quench your thrill buds”

Sources for the credits and awards

britisharrows.com