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Kwik Fit “Kwik Fit Campaign” 2012

Kwik Fit “Kwik Fit Campaign” (2012) is a Kwik Fit commercial for DDB, produced by Smuggler. It won one award: British Arrows 2012 Craft Silver — Best Casting.

This ad showcases Kwik Fit's car service offerings through quick cuts of mechanics at work, highlighting convenience and affordability.

Video: KwikFitLtd on YouTube

Shot by shot

  1. A mechanic's hand presses a button on a control panel, with a car wheel and yellow machinery visible in a garage.© Kwik Fit0:00
  2. A person's hand presses a button on a machine in a garage, with a car wheel in the background and text overlaid.© Kwik Fit0:00
  3. A male mechanic in a black uniform works on the underside of a car on a lift in a garage.© Kwik Fit0:01
  4. A white car is seen from a low angle, with the undercarriage and a jack visible, as text overlays the screen.© Kwik Fit0:03
  5. The Kwik Fit logo, white text with a yellow arrow, appears on a solid blue background.© Kwik Fit0:06

Stills © Kwik Fit. Made by DDB and Smuggler.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Quick cuts of mechanics at work with overlaid text for service details.

fast-paced editingtext overlay for informationfocus on skilled laborproduct demonstrationdirect call to action

The cut

Length
11 s
Shots
6
Average shot
1.8 s

What creatives use Kwik Fit “Kwik Fit Campaign” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Kwik Fit “Kwik Fit Campaign”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A mechanic's hand presses a button on a control panel, with a car wheel and yellow machinery visible in a garage.© Kwik FitA person's hand presses a button on a machine in a garage, with a car wheel in the background and text overlaid.© Kwik FitA male mechanic in a black uniform works on the underside of a car on a lift in a garage.© Kwik FitA white car is seen from a low angle, with the undercarriage and a jack visible, as text overlays the screen.© Kwik Fit
    Frames from Kwik Fit “Kwik Fit Campaign”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Kwik Fit “Kwik Fit Campaign” in order, with its length, framing and what happens in it.

    A mechanic's hand presses a button on a control panel, with a car wheel and yellow machinery visible in a garage.© Kwik FitA person's hand presses a button on a machine in a garage, with a car wheel in the background and text overlaid.© Kwik FitA male mechanic in a black uniform works on the underside of a car on a lift in a garage.© Kwik FitA white car is seen from a low angle, with the undercarriage and a jack visible, as text overlays the screen.© Kwik Fit
    Length: 11 s · Shots: 6 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a fast-paced editing

    Before you present an idea, you need to know who has done it, and how.

    Kwik Fit “Kwik Fit Campaign” is built on a fast-paced editing. Search the library by idea to see every spot that uses it.

    Krungsri First Choice “What the Fast”© Krungsri First ChoiceKrung Sri First Choice “Patient”© Krung Sri First ChoiceEspolon “To The Bone”© EspolonYouTube “Celebrate 50 Years of Hip-Hop with YouTube | 50 Deep”© YouTube
    Krungsri First Choice · Krung Sri First Choice · Espolon · YouTube

More from DDB

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Questions

Which agency made Kwik Fit “Kwik Fit Campaign”?

DDB created it for Kwik Fit (2012).

What awards did Kwik Fit “Kwik Fit Campaign” win?

1 awards, including British Arrows 2012 Craft Silver — Best Casting.

Sources for the credits and awards

britisharrows.com