Kwik Fit “Drive Happy” 2025
Kwik Fit “Drive Happy” (2025) is a Kwik Fit commercial directed by Harold Einstein for VCCP, produced by Outsider. It won one award: Ciclope 2025 Bronze Special Section Branded Comedy.
Kwik Fit mechanics demonstrate their expertise and mobile services by comically rolling around on creepers, ensuring customers drive away happy every time.
Shot by shot
© Kwik Fit0:00
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Stills © Kwik Fit. Made by VCCP, Outsider and Harold Einstein.
The idea
Mechanics on creepers to show Kwik Fit's comprehensive and convenient services.
Tagline: “Kwik Fit. Drive away happy every time.”
physical comedydeadpan deliveryexaggerated demonstrationbreaking the fourth wallrunning gag
The cut
- Length
- 60 s
- Shots
- 18
- Average shot
- 3.3 s
What creatives use Kwik Fit “Drive Happy” for
01Reference frames for your treatment
Pitching something with the feel of Kwik Fit “Drive Happy”? A screenshot from a video player won't hold up in a deck.
Download any frame of this spot at full quality, with its credits, or search every spot for the same look.
© Kwik Fit
© Kwik Fit
© Kwik Fit
© Kwik FitFrames from Kwik Fit “Drive Happy”02Shot list example: how it was cut
You need the structure of a great spot, shot by shot, for your storyboard.
Every shot of Kwik Fit “Drive Happy” in order, with its length, framing and what happens in it.
© Kwik Fit
© Kwik Fit
© Kwik Fit
© Kwik Fit
© Kwik Fit
© Kwik FitLength: 60 s · Shots: 18 · Average shot: 3.3 s03Ad ideas: every spot built on a physical comedy
Before you present an idea, you need to know who has done it, and how.
Kwik Fit “Drive Happy” is built on a physical comedy. Search the library by idea to see every spot that uses it.
© Central Midnight Sale
© Canal+
© Audi of America
© Carlton DraughtCentral Midnight Sale · Canal+ · Audi of America · Carlton Draught
More commercials by Harold Einstein
© CheetosCheetos “Other Hand” 2025Dir. Harold Einstein · Goodby Silverstein & PartnersANDY Awards Gold 2025
© Kwik FitKwik Fit “Reasons to Drive Away Happy Every Time” 2025Dir. Harold Einstein · VCCPBritish Arrows Gold 2025
© TwixTwix “Bears” 2023Dir. Harold Einstein · DDB Chicago + adam&eve\TBWAANDY Awards Gold 2023
© Scotts Miracle-GroScotts Miracle-Gro “I'm Weeding Right Now” 2016Dir. Harold Einstein · DummyThe One Show Gold 2016
© Value City FurnitureValue City Furniture “Old Table” 2015Dir. Harold Einstein · DummyThe One Show Gold 2015
© CrestCrest “Lice” 2009Dir. Harold Einstein · Saatchi & SaatchiCannes Lions Gold 2008
More from VCCP
© Mondelez - Cadbury UKMondelez - Cadbury UK “Bus” 2022Dir. Frédéric Planchon · VCCPIPA Effectiveness Awards Grand Prix 2022
© CadburyCadbury “Mum's Birthday” 2022VCCPIPA Effectiveness Awards Grand Prix 2022
© MondelēzMondelēz “Made to Share” 2026Dir. Zak Razvi · VCCPBritish Arrows Gold 2026
© Co-opCo-op “Owned By You,Right By You” 2025Dir. Sam Gainsborough · VCCPBritish Arrows Gold 2025
© O2O2 “Daisy vs Scammers” 2025Dir. Matt Carter · VCCPBritish Arrows Gold 2025
© Virgin MediaVirgin Media “Whizzer” 2024Dir. Andreas Nilsson · VCCPDGA Awards 2024
Award-winning auto commercials
© LadaLada “Thank You Russia” 2020TBWA\RaadDubai Lynx Grand Prix 2020
© AudiAudi “Enter Sandbox” 2017POLCiclope Grand Prix 2017
© Kombi VolkswagenKombi Volkswagen “Los últimos deseos de la kombi” 2014Dir. Fernando Grostein De Andrade · AlmapBBDOEl Ojo de Iberoamérica Grand Prix 2014
© HondaHonda “Sound of Honda / Ayrton Senna 1989” 2013Dir. Kosai Sekine · Dentsu Inc.Cannes Lions Titanium 2014
© ChryslerChrysler “Born of Fire” 2011Dir. Samuel Bayer · Wieden+KennedyEffie Awards Grand Prix 2012
© VOLKSWAGEN POLOVOLKSWAGEN POLO “Dog” 2009Dir. Noam Murro · DDBEurobest Grand Prix 2008
Questions
Who directed the Kwik Fit “Drive Happy” commercial?
Harold Einstein directed it, produced by Outsider, for the agency VCCP.
Which agency made Kwik Fit “Drive Happy”?
VCCP created it for Kwik Fit (2025).
What awards did Kwik Fit “Drive Happy” win?
1 awards, including Ciclope 2025 Bronze Special Section Branded Comedy.
What is the tagline of Kwik Fit “Drive Happy”?
“Kwik Fit. Drive away happy every time.”