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Kwiff “Father & Son” 2018

Kwiff “Father & Son” (2018) is a Kwiff commercial directed by Jeff Low for Droga5, produced by Biscuit Filmworks. It won 2 awards, including Kinsale Sharks 2017 Gold Film (A.International Film - Broadcast Tv, Cinema, Online) - 16.Gambling, Lottery, Bingo and Creative Circle 2018 Silver FILM - Best TV 30-60secs (single).

A man reflects on the birth of his son, who grows up to be everything he isn't, but he's proud because he made him, just like Kwiff amplifies betting odds.

Video: Droga5 London on Vimeo

Shot by shot

  1. A man with curly red hair and glasses holds up a smartphone with a purple app icon, standing in front of a swirling galaxy background.© Kwiff0:00
  2. A hand holds a smartphone displaying a betting app, with the odds for "Arsenal to win" changing from 2/1 to 20/1 against a cosmic background.© Kwiff0:03
  3. A woman in a hospital gown lies in a bed, holding hands with a man in a polo shirt, as he looks at a baby in a bassinet in a hospital room.© Kwiff0:07
  4. Two men with red curly hair and glasses stand in a bathroom, one shaving and the other covered in shaving cuts and blood.© Kwiff0:14
  5. A man in a graduation cap and yellow sash, shirtless, stands at a podium while another man claps beside him, surrounded by other graduates in a dark hall.© Kwiff0:18
  6. Two men with curly red hair play poker at a small table in a dimly lit room, one shirtless and relaxed, the other focused on his cards.© Kwiff0:21
  7. Two men with red curly hair are at a pie-eating contest, one with a messy face and the other eating a pie, at a fairground.© Kwiff0:29
  8. A shirtless man with red curly hair signs a book for a woman at a book signing event, while an older man with similar hair stands behind him.© Kwiff0:32
  9. A diverse group of young adults socializes and dances at a lively nightclub, illuminated by vibrant red and blue lights.© Kwiff0:38
  10. A man with curly hair and glasses dances awkwardly in a dimly lit club, surrounded by other partygoers holding drinks.© Kwiff0:39
  11. A man with curly hair and glasses stands awkwardly in a dimly lit, crowded club, surrounded by other partygoers.© Kwiff0:40
  12. A man with curly hair and glasses stands in a crowded, dimly lit club, looking around with a slightly confused expression.© Kwiff0:41

Stills © Kwiff. Made by Droga5, Biscuit Filmworks and Jeff Low.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The feeling of Kwiff's amplified odds is like having a perfect son.

Tagline: “It's perfectly normal. Until it's kwiffed.”

father-son relationshipexaggerated comparisonwish fulfillmenthumorous contrastproud parenttransformation

The cut

Length
50 s
Shots
16
Average shot
3.1 s

What creatives use Kwiff “Father & Son” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Kwiff “Father & Son”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with curly red hair and glasses holds up a smartphone with a purple app icon, standing in front of a swirling galaxy background.© KwiffA hand holds a smartphone displaying a betting app, with the odds for "Arsenal to win" changing from 2/1 to 20/1 against a cosmic background.© KwiffA woman in a hospital gown lies in a bed, holding hands with a man in a polo shirt, as he looks at a baby in a bassinet in a hospital room.© KwiffTwo men with red curly hair and glasses stand in a bathroom, one shaving and the other covered in shaving cuts and blood.© Kwiff
    Frames from Kwiff “Father & Son”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Kwiff “Father & Son” in order, with its length, framing and what happens in it.

    A man with curly red hair and glasses holds up a smartphone with a purple app icon, standing in front of a swirling galaxy background.© KwiffA hand holds a smartphone displaying a betting app, with the odds for "Arsenal to win" changing from 2/1 to 20/1 against a cosmic background.© KwiffA woman in a hospital gown lies in a bed, holding hands with a man in a polo shirt, as he looks at a baby in a bassinet in a hospital room.© KwiffTwo men with red curly hair and glasses stand in a bathroom, one shaving and the other covered in shaving cuts and blood.© KwiffA man in a graduation cap and yellow sash, shirtless, stands at a podium while another man claps beside him, surrounded by other graduates in a dark hall.© KwiffTwo men with curly red hair play poker at a small table in a dimly lit room, one shirtless and relaxed, the other focused on his cards.© Kwiff
    Length: 50 s · Shots: 16 · Average shot: 3.1 s

  3. 03Ad ideas: every spot built on a exaggerated comparison

    Before you present an idea, you need to know who has done it, and how.

    Kwiff “Father & Son” is built on a exaggerated comparison. Search the library by idea to see every spot that uses it.

    Workday “Rock Star”© WorkdayHungry-Man “It's Good To Be Full”© Hungry-ManMcDonald's “Estate Agent”© McDonald'sAxe “Fireman”© Axe
    Workday · Hungry-Man · McDonald's · Axe

More commercials by Jeff Low

More from Droga5

Award-winning gaming commercials

  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Changyou Online Game Developer "Mother" (2015) commercial still© Changyou Online Game DeveloperChangyou Online Game Developer “Mother” 2015Dir. Nico Perez Veiga · Saatchi & Saatchi GreaterSpikes Asia Grand Prix 2015
  • PlayStation "Perfect Day" (2013) commercial still© PlayStationPlayStation “Perfect Day” 2013Dir. Matthijs van Heijningen · BBHEffie Awards Grand Prix 2014
  • Xbox 360 Halo 3 "Believe / Museum of Humanity" (2008) commercial still© Xbox 360 Halo 3Xbox 360 Halo 3 “Believe / Museum of Humanity” 2008Dir. Rupert Sanders · T.A.G.Cannes Lions Grand Prix 2008
  • Xbox (Halo 3) "Believe" (2007) commercial still© Xbox (Halo 3)Xbox (Halo 3) “Believe” 2007Dir. Rupert Sanders · T.A.G./McCann San FranciscoEffie Awards Grand Prix 2009

Questions

Who directed the Kwiff “Father & Son” commercial?

Jeff Low directed it, produced by Biscuit Filmworks, for the agency Droga5.

Which agency made Kwiff “Father & Son”?

Droga5 created it for Kwiff (2018).

What awards did Kwiff “Father & Son” win?

2 awards, including Kinsale Sharks 2017 Gold Film (A.International Film - Broadcast Tv, Cinema, Online) - 16.Gambling, Lottery, Bingo and Creative Circle 2018 Silver FILM - Best TV 30-60secs (single).

What is the tagline of Kwiff “Father & Son”?

“It's perfectly normal. Until it's kwiffed.”

Sources for the credits and awards

web.archive.orgweb.archive.orgweb.archive.org