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Kwiff “Caught Glass” 2018

Kwiff “Caught Glass” (2018) is a Kwiff commercial directed by Jeff Low for Droga5, produced by Biscuit Filmworks. It won 2 awards, including Kinsale Sharks 2017 Gold Film (A.International Film - Broadcast Tv, Cinema, Online) - 16.Gambling, Lottery, Bingo and Creative Circle 2018 Silver FILM - Best TV 30-60secs (single).

A man catches a falling glass, and the sheer amazement of this unlikely event becomes a lifelong, celebrated obsession, humorously illustrating the feeling of getting "kwiffed" odds on a sports betting app.

Video: Droga5 London on Vimeo

Shot by shot

  1. A Black man in a dark sweater holds up a smartphone with a purple screen against a backdrop of a purple galaxy.© Kwiff0:00
  2. A person's hand holds a smartphone displaying a betting app with odds for a football match, against a cosmic background.© Kwiff0:04
  3. A man in a beige sweater stands in a kitchen, opens a cabinet, and catches a falling glass before it hits the ground, looking surprised.© Kwiff0:07
  4. Three businessmen in suits sit around a conference table, one holding a glass in amazement, while another gestures excitedly.© Kwiff0:13
  5. A man in a blue and yellow ski suit sits on a ski lift, covered in snow, holding a glass of ice in a snowy mountain.© Kwiff0:17
  6. A man in white tennis attire holds a glass in the air, looking surprised, while another man swings a racket in a squash court.© Kwiff0:20
  7. A man in a green shirt and apron sits at a pottery wheel, holding a glass up to the light and looking surprised in a rustic studio.© Kwiff0:23
  8. A man in a blue sweater holds up an empty glass, looking surprised, as a woman in a leopard print top stands up from their table in a dimly lit restaurant.© Kwiff0:26
  9. A framed photo of a man holding a glass is on a coffin, next to a bouquet of white flowers, in a dimly lit room with red curtains.© Kwiff0:37
  10. A purple graphic with the Kwiff logo and text overlays a blurry background of a coffin and red curtains, promoting the app.© Kwiff0:48

Stills © Kwiff. Made by Droga5, Biscuit Filmworks and Jeff Low.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The feeling of getting "kwiffed" odds is like catching a falling glass.

Tagline: “It's perfectly normal. Until it's kwiffed.”

exaggerated reactionabsurd obsessionrunning gagunexpected twistmeta-commentary

The cut

Length
50 s
Shots
12
Average shot
4.2 s

What creatives use Kwiff “Caught Glass” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Kwiff “Caught Glass”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A Black man in a dark sweater holds up a smartphone with a purple screen against a backdrop of a purple galaxy.© KwiffA person's hand holds a smartphone displaying a betting app with odds for a football match, against a cosmic background.© KwiffA man in a beige sweater stands in a kitchen, opens a cabinet, and catches a falling glass before it hits the ground, looking surprised.© KwiffThree businessmen in suits sit around a conference table, one holding a glass in amazement, while another gestures excitedly.© Kwiff
    Frames from Kwiff “Caught Glass”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Kwiff “Caught Glass” in order, with its length, framing and what happens in it.

    A Black man in a dark sweater holds up a smartphone with a purple screen against a backdrop of a purple galaxy.© KwiffA person's hand holds a smartphone displaying a betting app with odds for a football match, against a cosmic background.© KwiffA man in a beige sweater stands in a kitchen, opens a cabinet, and catches a falling glass before it hits the ground, looking surprised.© KwiffThree businessmen in suits sit around a conference table, one holding a glass in amazement, while another gestures excitedly.© KwiffA man in a blue and yellow ski suit sits on a ski lift, covered in snow, holding a glass of ice in a snowy mountain.© KwiffA man in white tennis attire holds a glass in the air, looking surprised, while another man swings a racket in a squash court.© Kwiff
    Length: 50 s · Shots: 12 · Average shot: 4.2 s

  3. 03Ad ideas: every spot built on a exaggerated reaction

    Before you present an idea, you need to know who has done it, and how.

    Kwiff “Caught Glass” is built on a exaggerated reaction. Search the library by idea to see every spot that uses it.

    Perrier “Lion”© PerrierPizza Hut “Pizza Hut”© Pizza HutAxe/Lynx “Axe lower body”© Axe/LynxSchmackos “Dogs Go Wacko for Schmackos”© Schmackos
    Perrier · Pizza Hut · Axe/Lynx · Schmackos

More commercials by Jeff Low

More from Droga5

Award-winning gaming commercials

  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Changyou Online Game Developer "Mother" (2015) commercial still© Changyou Online Game DeveloperChangyou Online Game Developer “Mother” 2015Dir. Nico Perez Veiga · Saatchi & Saatchi GreaterSpikes Asia Grand Prix 2015
  • PlayStation "Perfect Day" (2013) commercial still© PlayStationPlayStation “Perfect Day” 2013Dir. Matthijs van Heijningen · BBHEffie Awards Grand Prix 2014
  • Xbox 360 Halo 3 "Believe / Museum of Humanity" (2008) commercial still© Xbox 360 Halo 3Xbox 360 Halo 3 “Believe / Museum of Humanity” 2008Dir. Rupert Sanders · T.A.G.Cannes Lions Grand Prix 2008
  • Xbox (Halo 3) "Believe" (2007) commercial still© Xbox (Halo 3)Xbox (Halo 3) “Believe” 2007Dir. Rupert Sanders · T.A.G./McCann San FranciscoEffie Awards Grand Prix 2009

Questions

Who directed the Kwiff “Caught Glass” commercial?

Jeff Low directed it, produced by Biscuit Filmworks, for the agency Droga5.

Which agency made Kwiff “Caught Glass”?

Droga5 created it for Kwiff (2018).

What awards did Kwiff “Caught Glass” win?

2 awards, including Kinsale Sharks 2017 Gold Film (A.International Film - Broadcast Tv, Cinema, Online) - 16.Gambling, Lottery, Bingo and Creative Circle 2018 Silver FILM - Best TV 30-60secs (single).

What is the tagline of Kwiff “Caught Glass”?

“It's perfectly normal. Until it's kwiffed.”

Sources for the credits and awards

web.archive.orgweb.archive.orgweb.archive.org