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Just Eat “Breakfast in Bed” 2025

Just Eat “Breakfast in Bed” (2025) is a Just Eat commercial directed by The Bobbsey Twins from Homicide for McCann, produced by Craft. It won one award: Creative Circle 2025 Gold Animation - Characters & Creatures : CAMPAIGN.

A charming stop-motion ad where anthropomorphic animals enjoy breakfast in bed, highlighting the convenience of Just Eat for various morning meals.

Video: Just Eat on YouTube

Shot by shot

  1. A monkey's hand in pink striped pajamas reaches out to turn off a white digital alarm clock on a wooden nightstand next to a lamp.© Just Eat0:00
  2. A fox-like creature with large ears and a fluffy tail sits up in bed, enjoying breakfast on a tray in a cozy, purple bedroom.© Just Eat0:02
  3. A stop-motion animated squirrel character, wearing a sleep mask and pajamas, wakes up in bed, looking around with sleepy eyes in a bedroom.© Just Eat0:05
  4. A fox character in pajamas sits up in bed, looking at a phone while a breakfast tray and a Just Eat bag are on the bed.© Just Eat0:08
  5. A fox-like creature in pink pajamas enjoys breakfast in bed, seen through a window from outside a brick house at night.© Just Eat0:12
  6. A McDonald's breakfast sandwich, hash brown, and coffee cup are displayed on a pink surface, with a McDonald's logo on a stick.© Just Eat0:14
  7. The Just Eat logo and slogan "DID SOMEBODY SAY" appear on an orange background, with legal text at the bottom.© Just Eat0:18

Stills © Just Eat. Made by McCann, Craft and The Bobbsey Twins from Homicide.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Animals in pajamas enjoy breakfast in bed delivered by Just Eat.

Tagline: “DID SOMEBODY SAY JUST EAT”

anthropomorphic animalsbreakfast in bedstop-motion animationcozy morning routineconvenience of delivery

The cut

Length
20 s
Shots
7
Average shot
2.9 s
Format
stop motion

What creatives use Just Eat “Breakfast in Bed” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Just Eat “Breakfast in Bed”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A monkey's hand in pink striped pajamas reaches out to turn off a white digital alarm clock on a wooden nightstand next to a lamp.© Just EatA fox-like creature with large ears and a fluffy tail sits up in bed, enjoying breakfast on a tray in a cozy, purple bedroom.© Just EatA stop-motion animated squirrel character, wearing a sleep mask and pajamas, wakes up in bed, looking around with sleepy eyes in a bedroom.© Just EatA fox character in pajamas sits up in bed, looking at a phone while a breakfast tray and a Just Eat bag are on the bed.© Just Eat
    Frames from Just Eat “Breakfast in Bed”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Just Eat “Breakfast in Bed” in order, with its length, framing and what happens in it.

    A monkey's hand in pink striped pajamas reaches out to turn off a white digital alarm clock on a wooden nightstand next to a lamp.© Just EatA fox-like creature with large ears and a fluffy tail sits up in bed, enjoying breakfast on a tray in a cozy, purple bedroom.© Just EatA stop-motion animated squirrel character, wearing a sleep mask and pajamas, wakes up in bed, looking around with sleepy eyes in a bedroom.© Just EatA fox character in pajamas sits up in bed, looking at a phone while a breakfast tray and a Just Eat bag are on the bed.© Just EatA fox-like creature in pink pajamas enjoys breakfast in bed, seen through a window from outside a brick house at night.© Just Eat
    Length: 20 s · Shots: 7 · Average shot: 2.9 s · Format: stop motion

  3. 03Ad ideas: every spot built on a anthropomorphic animals

    Before you present an idea, you need to know who has done it, and how.

    Just Eat “Breakfast in Bed” is built on a anthropomorphic animals. Search the library by idea to see every spot that uses it.

    John Lewis “Monty's Christmas”© John LewisCoors Light “Slow Monday”© Coors LightTelstra “Better On a Better Mobile Network”© Telstraeos “eos Brand Campaign”© eos
    John Lewis · Coors Light · Telstra · eos

More commercials by The Bobbsey Twins from Homicide

  • Tourism New Zealand "Stop Dreaming About New Zealand And Go" (2022) commercial still© Tourism New ZealandTourism New Zealand “Stop Dreaming About New Zealand And Go” 2022Dir. The Bobbsey Twins from Homicide · Specialshots Awards Gold 2022
  • MoneySuperMarket "Epic Lift" (2018) commercial still© MoneySuperMarketMoneySuperMarket “Epic Lift” 2018Dir. The Bobbsey Twins from Homicide · MotherBritish Arrows Bronze 2018
  • VW Amarok "Born From Tough Love" (2024) commercial still© VW AmarokVW Amarok “Born From Tough Love” 2024Dir. The Bobbsey Twins from Homicide · DDB
  • Ritz "Ready When Your Aren't" (2023) commercial still© RitzRitz “Ready When Your Aren't” 2023Dir. The Bobbsey Twins from Homicide · VCCP
  • Volkswagen "Ute Born From Tough Love" (2023) commercial still© VolkswagenVolkswagen “Ute Born From Tough Love” 2023Dir. The Bobbsey Twins from Homicide · DDB
  • MYER "Make Your Merry Meaningful" (2023) commercial still© MYERMYER “Make Your Merry Meaningful” 2023Dir. The Bobbsey Twins from Homicide · Clemenger BBDO

More from McCann

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Just Eat “Breakfast in Bed” commercial?

The Bobbsey Twins from Homicide directed it, produced by Craft, for the agency McCann.

Which agency made Just Eat “Breakfast in Bed”?

McCann created it for Just Eat (2025).

What awards did Just Eat “Breakfast in Bed” win?

1 awards, including Creative Circle 2025 Gold Animation - Characters & Creatures : CAMPAIGN.

What is the tagline of Just Eat “Breakfast in Bed”?

“DID SOMEBODY SAY JUST EAT”

Sources for the credits and awards

creativecircle.co.uk