framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

MoneySuperMarket “Epic Lift” 2018

MoneySuperMarket “Epic Lift” (2018) is a MoneySuperMarket commercial directed by The Bobbsey Twins from Homicide for Mother, produced by Blink. It won 2 awards, including British Arrows 2018 Silver — Financial & Corporate Services.

He-Man and Skeletor, after saving money on their insurance, celebrate by performing a sensual dance routine in a bar, culminating in an epic lift.

Video: Mother on Vimeo

Shot by shot

  1. Skeletor, a blue-skinned villain with a skull face and dark hood, leans on a bar counter in a dimly lit, neon-accented bar.© MoneySuperMarket0:22
  2. A man's eyes are shown in an extreme closeup, with half his face lit by warm light and the other half by cool blue light, as he looks around.© MoneySuperMarket0:24
  3. A man in a white shirt stands at a bar, looking at Skeletor and He-Man who appear on either side of him, in a dimly lit bar.© MoneySuperMarket0:26
  4. A young woman in a blue top stands at a bar, looking intently at something off-screen, while a bartender watches from behind her.© MoneySuperMarket0:37
  5. He-Man and Skeletor, dressed in their iconic costumes, dance together in a bar with neon lights and bottles in the background.© MoneySuperMarket0:44
  6. Skeletor, wearing a blue hooded costume and sunglasses, dances with He-Man in a bar with neon lights and bottles in the background.© MoneySuperMarket0:54
  7. He-Man, a muscular man with blonde hair, dances closely with Skeletor, a blue-skinned figure, in a dimly lit bar.© MoneySuperMarket1:02
  8. Skeletor, a skeletal figure in a blue hood and sunglasses, dances next to He-Man in a dimly lit bar with neon signs.© MoneySuperMarket1:12
  9. Skeletor and He-Man, dressed in their iconic costumes, do a fist bump and then dance in a neon-lit bar.© MoneySuperMarket1:21
  10. A man in a cowboy hat and denim jacket leans against a wall next to a jukebox, under a neon skull sign that says "MUERTE" in a dimly lit bar.© MoneySuperMarket1:28
  11. He-Man, a muscular man with blonde hair and green and red straps, turns around in a bar with Skeletor in the background.© MoneySuperMarket1:34
  12. Skeletor, a muscular, blue-skinned villain with a skull face and hood, stands behind a bar, rubbing his hands together in a dimly lit bar.© MoneySuperMarket1:46

Stills © MoneySuperMarket. Made by Mother, Blink and The Bobbsey Twins from Homicide.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Iconic rivals He-Man and Skeletor dance together after saving money.

Tagline: “You're so MoneySuperMarket.”

unexpected duodance-offepic liftrivals become friends80s nostalgiacelebratory dance

The cut

Length
120 s
Shots
58
Average shot
2.1 s

What creatives use MoneySuperMarket “Epic Lift” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of MoneySuperMarket “Epic Lift”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Skeletor, a blue-skinned villain with a skull face and dark hood, leans on a bar counter in a dimly lit, neon-accented bar.© MoneySuperMarketA man's eyes are shown in an extreme closeup, with half his face lit by warm light and the other half by cool blue light, as he looks around.© MoneySuperMarketA man in a white shirt stands at a bar, looking at Skeletor and He-Man who appear on either side of him, in a dimly lit bar.© MoneySuperMarketA young woman in a blue top stands at a bar, looking intently at something off-screen, while a bartender watches from behind her.© MoneySuperMarket
    Frames from MoneySuperMarket “Epic Lift”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of MoneySuperMarket “Epic Lift” in order, with its length, framing and what happens in it.

    Skeletor, a blue-skinned villain with a skull face and dark hood, leans on a bar counter in a dimly lit, neon-accented bar.© MoneySuperMarketA man's eyes are shown in an extreme closeup, with half his face lit by warm light and the other half by cool blue light, as he looks around.© MoneySuperMarketA man in a white shirt stands at a bar, looking at Skeletor and He-Man who appear on either side of him, in a dimly lit bar.© MoneySuperMarketA young woman in a blue top stands at a bar, looking intently at something off-screen, while a bartender watches from behind her.© MoneySuperMarketHe-Man and Skeletor, dressed in their iconic costumes, dance together in a bar with neon lights and bottles in the background.© MoneySuperMarketSkeletor, wearing a blue hooded costume and sunglasses, dances with He-Man in a bar with neon lights and bottles in the background.© MoneySuperMarket
    Length: 120 s · Shots: 58 · Average shot: 2.1 s

  3. 03Ad ideas: every spot built on a unexpected duo

    Before you present an idea, you need to know who has done it, and how.

    MoneySuperMarket “Epic Lift” is built on a unexpected duo. Search the library by idea to see every spot that uses it.

    Hostess Canada (Bimbo) “Hostess - Craze Brownie”© Hostess Canada (Bimbo)Cheez-It “Tunnel Walk”© Cheez-ItHotelTonight “Greatness Deserves Greatness”© HotelTonightROLLiN' / IAG “Record Store”© ROLLiN' / IAG
    Hostess Canada (Bimbo) · Cheez-It · HotelTonight · ROLLiN' / IAG

More commercials by The Bobbsey Twins from Homicide

  • Just Eat "Breakfast in Bed" (2025) commercial still© Just EatJust Eat “Breakfast in Bed” 2025Dir. The Bobbsey Twins from Homicide · McCannCreative Circle Gold 2025
  • Tourism New Zealand "Stop Dreaming About New Zealand And Go" (2022) commercial still© Tourism New ZealandTourism New Zealand “Stop Dreaming About New Zealand And Go” 2022Dir. The Bobbsey Twins from Homicide · Specialshots Awards Gold 2022
  • VW Amarok "Born From Tough Love" (2024) commercial still© VW AmarokVW Amarok “Born From Tough Love” 2024Dir. The Bobbsey Twins from Homicide · DDB
  • Ritz "Ready When Your Aren't" (2023) commercial still© RitzRitz “Ready When Your Aren't” 2023Dir. The Bobbsey Twins from Homicide · VCCP
  • Volkswagen "Ute Born From Tough Love" (2023) commercial still© VolkswagenVolkswagen “Ute Born From Tough Love” 2023Dir. The Bobbsey Twins from Homicide · DDB
  • MYER "Make Your Merry Meaningful" (2023) commercial still© MYERMYER “Make Your Merry Meaningful” 2023Dir. The Bobbsey Twins from Homicide · Clemenger BBDO

More from Mother

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the MoneySuperMarket “Epic Lift” commercial?

The Bobbsey Twins from Homicide directed it, produced by Blink, for the agency Mother.

Which agency made MoneySuperMarket “Epic Lift”?

Mother created it for MoneySuperMarket (2018).

What awards did MoneySuperMarket “Epic Lift” win?

2 awards, including British Arrows 2018 Silver — Financial & Corporate Services and British Arrows 2018 Bronze — Best Over 90 Second Commercial.

What is the tagline of MoneySuperMarket “Epic Lift”?

“You're so MoneySuperMarket.”

Sources for the credits and awards

britisharrows.com