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Johnnie Walker “Step Together” 2012

Johnnie Walker “Step Together” (2012) is a Johnnie Walker commercial directed by Ne-O for BBH, produced by Stink. It won 3 awards, including D&AD 2012 Wood Pencil — Film Advertising Crafts / Direction for Film Advertising, Clio 2012 Bronze — Film / Music-Original and AICP Show 2012 Honoree Original Music.

In a desolate, crater-like village, a man inspires his community to overcome their isolation and embark on a collective journey towards a brighter future, transforming their barren land into a vibrant, hopeful landscape.

Video: Ne-o on Vimeo

Shot by shot

  1. A man with a beard and dark, curly hair looks intently off-screen, his face illuminated by an unseen light source in a dark room.© Johnnie Walker0:09
  2. A man with dark, curly hair and a beard looks down, then slowly raises his eyes to look forward, in a close-up shot.© Johnnie Walker0:21
  3. A man with dark curly hair and a beard lies on a corrugated metal roof, looking through a telescope.© Johnnie Walker0:34
  4. A man with a beard and messy hair struggles to climb, his face contorted in effort, as he reaches for a rock.© Johnnie Walker0:43
  5. A man with dark, curly hair and a beard, wearing a blue shirt and a brown vest, struggles to crawl over a pile of rocks.© Johnnie Walker0:47
  6. A bearded man in glasses looks at a small red flower held out to him, while another man watches in the background.© Johnnie Walker0:56
  7. A man with dark hair and a beard gestures with his hands while talking to an unseen person, surrounded by other people in a desolate, rural village.© Johnnie Walker1:05
  8. A diverse group of people, including a blonde woman and a bald man, stand together outdoors, looking on with expressions of hope and anticipation.© Johnnie Walker1:09
  9. A wide shot of a pool table with grey and white balls scattered on its surface, outdoors in a desolate, rocky landscape.© Johnnie Walker1:15
  10. A cat walks across a desk in a dimly lit, stylized room with a window and various objects.© Johnnie Walker1:19
  11. A large crowd of diverse people, dressed in various casual clothes, walk together through a misty, barren landscape under an overcast sky.© Johnnie Walker1:23
  12. A diverse group of people, dressed in earthy tones, walk together up a grassy hill dotted with red flowers under a bright, overcast sky.© Johnnie Walker1:28

Stills © Johnnie Walker. Made by BBH, Stink and Ne-O.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A community's collective journey transforms a desolate world into a vibrant, hopeful future.

Tagline: “KEEP WALKING”

isolated communityhero's journeytransformation of landscapesymbolic object (red flower)collective effortovercoming adversity

The cut

Length
98 s
Shots
48
Average shot
2.0 s

What creatives use Johnnie Walker “Step Together” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Johnnie Walker “Step Together”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with a beard and dark, curly hair looks intently off-screen, his face illuminated by an unseen light source in a dark room.© Johnnie WalkerA man with dark, curly hair and a beard looks down, then slowly raises his eyes to look forward, in a close-up shot.© Johnnie WalkerA man with dark curly hair and a beard lies on a corrugated metal roof, looking through a telescope.© Johnnie WalkerA man with a beard and messy hair struggles to climb, his face contorted in effort, as he reaches for a rock.© Johnnie Walker
    Frames from Johnnie Walker “Step Together”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Johnnie Walker “Step Together” in order, with its length, framing and what happens in it.

    A man with a beard and dark, curly hair looks intently off-screen, his face illuminated by an unseen light source in a dark room.© Johnnie WalkerA man with dark, curly hair and a beard looks down, then slowly raises his eyes to look forward, in a close-up shot.© Johnnie WalkerA man with dark curly hair and a beard lies on a corrugated metal roof, looking through a telescope.© Johnnie WalkerA man with a beard and messy hair struggles to climb, his face contorted in effort, as he reaches for a rock.© Johnnie WalkerA man with dark, curly hair and a beard, wearing a blue shirt and a brown vest, struggles to crawl over a pile of rocks.© Johnnie WalkerA bearded man in glasses looks at a small red flower held out to him, while another man watches in the background.© Johnnie Walker
    Length: 98 s · Shots: 48 · Average shot: 2.0 s

  3. 03Ad ideas: every spot built on a hero's journey

    Before you present an idea, you need to know who has done it, and how.

    Johnnie Walker “Step Together” is built on a hero's journey. Search the library by idea to see every spot that uses it.

    Aldi “Kevin the Carrot”© AldiChannel 4 “Meet the Superhumans”© Channel 4Philips Cinema TV “The Gift”© Philips Cinema TVEvian “Waterboy”© Evian
    Aldi · Channel 4 · Philips Cinema TV · Evian

More commercials by Ne-O

  • Toyota "Humanity" (2007) commercial still© ToyotaToyota “Humanity” 2007Dir. Ne-O · HakuhodoANDY Awards Gold 2007
  • Freeview "Tadpoles" (2013) commercial still© FreeviewFreeview “Tadpoles” 2013Dir. Ne-O · Leo BurnettEpica Silver 2013
  • Heineken "Why Not Man" (2014) commercial still© HeinekenHeineken “Why Not Man” 2014Dir. Ne-OCannes Lions Bronze 2014
  • Renault "Renault Clio - 'Be moved, not driven" (2016) commercial still© RenaultRenault “Renault Clio - 'Be moved, not driven” 2016Dir. Ne-O · Publicis

More from BBH

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Questions

Who directed the Johnnie Walker “Step Together” commercial?

Ne-O directed it, produced by Stink, for the agency BBH.

Which agency made Johnnie Walker “Step Together”?

BBH created it for Johnnie Walker (2012).

What awards did Johnnie Walker “Step Together” win?

3 awards, including D&AD 2012 Wood Pencil — Film Advertising Crafts / Direction for Film Advertising, Clio 2012 Bronze — Film / Music-Original and AICP Show 2012 Honoree Original Music.

What is the tagline of Johnnie Walker “Step Together”?

“KEEP WALKING”

Sources for the credits and awards

aicpawards.comdandad.orgclios.com