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Horlicks “Bus” 2004

Horlicks “Bus” (2004) is a Horlicks commercial for Grey, produced by @radical.media. It won one award: Andy Awards 2004 Bronze – Beverage - Non Alcohol | TV & RADIO.

A woman shares her secret to staying strong and active, even on a crowded bus, thanks to Women's Horlicks.

Video: Horlicks Women's Plus IN on YouTube

Shot by shot

  1. A young woman in a purple dress smiles at the camera while holding a mug in a modern kitchen, with product text on screen.© Horlicks0:00
  2. A woman in a purple dress stands in a modern kitchen, holding a spoon and looking at the camera.© Horlicks0:01
  3. A young woman with curly hair and a pink scarf stands on a crowded bus, looking uncomfortable as a man behind her looks at his phone.© Horlicks0:03
  4. A young woman with curly hair and a pink scarf listens to music on a crowded bus, while a man next to her looks at his phone.© Horlicks0:04
  5. A young woman with a child on her shoulders smiles and laughs in a swimming pool on a rooftop during the day.© Horlicks0:06
  6. Horlicks “Bus”, shot 7© Horlicks0:08
  7. A purple Horlicks bottle stands on a wooden surface, with a woman in a purple sari partially visible in the background, in an interior setting.© Horlicks0:09
  8. A woman in her 30s, with dark hair and a purple top, holds a white mug and smiles at the camera in a modern kitchen.© Horlicks0:10
  9. A CG animation shows a human spine with red highlights, a "30" graphic, and a Women's Horlicks chocolate powder container, with text overlays.© Horlicks0:11
  10. A woman in a purple dress holds a mug and smiles, standing in a modern kitchen with a Horlicks product and text overlay.© Horlicks0:17

Stills © Horlicks. Made by Grey and @radical.media.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing strength and resilience in everyday life with Women's Horlicks.

Tagline: “I stand strong. Do you?”

everyday struggleproduct as solutionbefore and afterscientific explanationcelebrity endorsement

The cut

Length
19 s
Shots
11
Average shot
1.8 s

What creatives use Horlicks “Bus” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Horlicks “Bus”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in a purple dress stands in a modern kitchen, holding a spoon and looking at the camera.© HorlicksA young woman with curly hair and a pink scarf stands on a crowded bus, looking uncomfortable as a man behind her looks at his phone.© HorlicksA young woman with curly hair and a pink scarf listens to music on a crowded bus, while a man next to her looks at his phone.© HorlicksA young woman with a child on her shoulders smiles and laughs in a swimming pool on a rooftop during the day.© Horlicks
    Frames from Horlicks “Bus”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Horlicks “Bus” in order, with its length, framing and what happens in it.

    A woman in a purple dress stands in a modern kitchen, holding a spoon and looking at the camera.© HorlicksA young woman with curly hair and a pink scarf stands on a crowded bus, looking uncomfortable as a man behind her looks at his phone.© HorlicksA young woman with curly hair and a pink scarf listens to music on a crowded bus, while a man next to her looks at his phone.© HorlicksA young woman with a child on her shoulders smiles and laughs in a swimming pool on a rooftop during the day.© HorlicksHorlicks “Bus”, 0:08© HorlicksA purple Horlicks bottle stands on a wooden surface, with a woman in a purple sari partially visible in the background, in an interior setting.© Horlicks
    Length: 19 s · Shots: 11 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a everyday struggle

    Before you present an idea, you need to know who has done it, and how.

    Horlicks “Bus” is built on a everyday struggle. Search the library by idea to see every spot that uses it.

    Mastercard “Touch Card”© MastercardDomino’s “Carryout Tips”© Domino’sU.P Alumni Association “Riles”© U.P Alumni AssociationVolkswagen “Lamp Post”© Volkswagen
    Mastercard · Domino’s · U.P Alumni Association · Volkswagen

More from Grey

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Which agency made Horlicks “Bus”?

Grey created it for Horlicks (2004).

What awards did Horlicks “Bus” win?

1 awards, including Andy Awards 2004 Bronze – Beverage - Non Alcohol | TV & RADIO.

What is the tagline of Horlicks “Bus”?

“I stand strong. Do you?”

Sources for the credits and awards

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