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Ford “Ranger” 2024

Ford “Ranger” (2024) is a Ford commercial directed by Marcus Soderlund for AMV BBDO, produced by Academy. It won one award: British Arrows 2024 Bronze — Automotive.

This ad showcases the rugged capabilities of the Ford Ranger pickup truck, highlighting its readiness for adventure and off-road challenges with dynamic driving shots and scenic outdoor settings.

Video: Ford Motor Company on YouTube

Shot by shot

  1. A man with a beard and cap stands by a white Ford Ranger truck with its door open, looking out at a vast, arid landscape at sunset.© Ford0:00
  2. A person in dark clothing closes the tailgate of a white Ford Ranger pickup truck, revealing the Ford logo and Ranger text.© Ford0:01
  3. A woman with curly hair and a hat looks up, holding a fishing rod, against a cloudy sky in an outdoor setting.© Ford0:02
  4. A close-up shot of the Ford Ranger's tailgate, focusing on the "Raptor" emblem as the camera racks focus.© Ford0:04
  5. A Ford Ranger pickup truck drives through a dusty desert landscape at sunset, kicking up dirt as it moves across the frame.© Ford0:05
  6. A black Ford Ranger pickup truck kicks up a large cloud of sand as it drives, with text overlays appearing and disappearing.© Ford0:07
  7. The Ford "Built Tough" logo is centered on screen, surrounded by dirt and leaves, as dust puffs up around it.© Ford0:12

Stills © Ford. Made by AMV BBDO, Academy and Marcus Soderlund.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Ford Ranger: Built for adventure, ready for anything, empowering outdoor enthusiasts.

Tagline: “Built Ford Tough”

rugged individualismnature's calloff-road adventureproduct as companionpower and performance

The cut

Length
15 s
Shots
7
Average shot
2.1 s

What creatives use Ford “Ranger” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Ford “Ranger”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with a beard and cap stands by a white Ford Ranger truck with its door open, looking out at a vast, arid landscape at sunset.© FordA woman with curly hair and a hat looks up, holding a fishing rod, against a cloudy sky in an outdoor setting.© FordA close-up shot of the Ford Ranger's tailgate, focusing on the "Raptor" emblem as the camera racks focus.© FordA Ford Ranger pickup truck drives through a dusty desert landscape at sunset, kicking up dirt as it moves across the frame.© Ford
    Frames from Ford “Ranger”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Ford “Ranger” in order, with its length, framing and what happens in it.

    A man with a beard and cap stands by a white Ford Ranger truck with its door open, looking out at a vast, arid landscape at sunset.© FordA woman with curly hair and a hat looks up, holding a fishing rod, against a cloudy sky in an outdoor setting.© FordA close-up shot of the Ford Ranger's tailgate, focusing on the "Raptor" emblem as the camera racks focus.© FordA Ford Ranger pickup truck drives through a dusty desert landscape at sunset, kicking up dirt as it moves across the frame.© FordA black Ford Ranger pickup truck kicks up a large cloud of sand as it drives, with text overlays appearing and disappearing.© Ford
    Length: 15 s · Shots: 7 · Average shot: 2.1 s

  3. 03Ad ideas: every spot built on a rugged individualism

    Before you present an idea, you need to know who has done it, and how.

    Ford “Ranger” is built on a rugged individualism. Search the library by idea to see every spot that uses it.

    Toyota “An Unbreakable Bond”© ToyotaVolvo “Leave the World Behind”© VolvoChevrolet “Anthem”© ChevroletFord UK “Made to Take It”© Ford UK
    Toyota · Volvo · Chevrolet · Ford UK

More commercials by Marcus Soderlund

More from AMV BBDO

Award-winning auto commercials

Questions

Who directed the Ford “Ranger” commercial?

Marcus Soderlund directed it, produced by Academy, for the agency AMV BBDO.

Which agency made Ford “Ranger”?

AMV BBDO created it for Ford (2024).

What awards did Ford “Ranger” win?

1 awards, including British Arrows 2024 Bronze — Automotive.

What is the tagline of Ford “Ranger”?

“Built Ford Tough”

Sources for the credits and awards

britisharrows.com