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Volvo “The Swell” 2014

Volvo “The Swell” (2014) is a Volvo commercial directed by Marcus Soderlund for Grey Londres, produced by Academy. It won one award: Eurobest 2014 Bronze Film Craft Sound Design.

A white Volvo car is parked on a dark beach at dusk, with its door open and the ocean waves crashing in the background, as a female surfer paddles through dark, choppy ocean waves under a stormy sky.

Video: Grey London on Vimeo

Frames

  1. A white Volvo car is parked on a dark beach at dusk, with its door open and the ocean waves crashing in the background.© Volvo0:00
  2. Volvo “The Swell”, shot 1© Volvo0:13
  3. A female surfer in a wetsuit paddles through dark, choppy ocean waves under a stormy sky, looking up at the sky.© Volvo0:20
  4. Volvo “The Swell”, shot 2© Volvo0:27
  5. Volvo “The Swell”, shot 2© Volvo0:33
  6. Underwater shot of a large wave breaking, showing the turbulent water and air bubbles, in a dark blue ocean.© Volvo0:40
  7. A female surfer in a black wetsuit paddles on her surfboard through dark, choppy ocean waves under a stormy sky.© Volvo0:45

Stills © Volvo. Made by Grey Londres, Academy and Marcus Soderlund.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Embrace the raw power of nature and the thrill of surfing.

Tagline: “SEEK FEELING”

nature's raw powersolitary journeyovercoming elementscontrast of calm and chaosseeking adventure

The cut

Length
60 s
Shots
5
Average shot
12.0 s

What creatives use Volvo “The Swell” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Volvo “The Swell”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A white Volvo car is parked on a dark beach at dusk, with its door open and the ocean waves crashing in the background.© VolvoVolvo “The Swell”, 0:13© VolvoA female surfer in a wetsuit paddles through dark, choppy ocean waves under a stormy sky, looking up at the sky.© VolvoVolvo “The Swell”, 0:27© Volvo
    Frames from Volvo “The Swell”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Volvo “The Swell” in order, with its length, framing and what happens in it.

    A white Volvo car is parked on a dark beach at dusk, with its door open and the ocean waves crashing in the background.© VolvoVolvo “The Swell”, 0:13© VolvoA female surfer in a wetsuit paddles through dark, choppy ocean waves under a stormy sky, looking up at the sky.© VolvoVolvo “The Swell”, 0:27© VolvoVolvo “The Swell”, 0:33© VolvoUnderwater shot of a large wave breaking, showing the turbulent water and air bubbles, in a dark blue ocean.© Volvo
    Length: 60 s · Shots: 5 · Average shot: 12.0 s

  3. 03Ad ideas: every spot built on a solitary journey

    Before you present an idea, you need to know who has done it, and how.

    Volvo “The Swell” is built on a solitary journey. Search the library by idea to see every spot that uses it.

    River Island “Lou Dalton”© River IslandBeats by Dre “Some Play, Others Glide”© Beats by DreApple “Midnight”© AppleEsencial Mediterraneo “Bicycle”© Esencial Mediterraneo
    River Island · Beats by Dre · Apple · Esencial Mediterraneo

More commercials by Marcus Soderlund

Award-winning auto commercials

Questions

Who directed the Volvo “The Swell” commercial?

Marcus Soderlund directed it, produced by Academy, for the agency Grey Londres.

Which agency made Volvo “The Swell”?

Grey Londres created it for Volvo (2014).

What awards did Volvo “The Swell” win?

1 awards, including Eurobest 2014 Bronze Film Craft Sound Design.

What is the tagline of Volvo “The Swell”?

“SEEK FEELING”

Sources for the credits and awards

web.archive.orgweb.archive.org