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Canon “Skijoring” 2016

Canon “Skijoring” (2016) is a Canon commercial directed by Marcus Soderlund, produced by Academy. It won one award: Ciclope 2016 Bronze Sound Sound Design.

A man and his horse brave a harsh winter landscape, culminating in a thrilling skijoring adventure across a vast, snowy plain.

Video: Marcus Söderlund on Vimeo

Shot by shot

  1. A close-up of a dark horse's head, covered in frost, looking intently into the distance in a snowy, desolate landscape.© Canon0:00
  2. A wide shot of a snow-covered landscape with dark trees and a misty, cold atmosphere, as snow falls gently.© Canon0:03
  3. A person's gloved hand holds a ski pole and a rope, with snow on their sleeve, against a blurry, light blue background.© Canon0:08
  4. A wide shot of a snow-covered forest with a mountain in the background, under a cloudy, overcast sky.© Canon0:15
  5. A horse's legs, covered in snow, walk through deep snow, kicking up powder in a vast, snowy landscape.© Canon0:19
  6. A man in a snowy hat and jacket looks forward, with a large, dark, blurry object in the background, as snow falls around them in a winter landscape.© Canon0:24
  7. A wide shot shows a lone moose standing on a vast, snow-covered plain, with towering, snow-capped mountains in the background under a dark, overcast sky.© Canon0:30
  8. A person in winter gear walks with a horse through a snowy, white landscape during a blizzard, seen from a low angle.© Canon0:36
  9. A wide shot of a person on skis being pulled by a horse through a snowy, foggy landscape, with mountains in the background.© Canon0:40
  10. A person on skis holds onto a red sled, being pulled by a horse across a vast, snowy landscape with mountains in the background.© Canon0:53
  11. A person on skis is pulled by a horse across a vast, snow-covered plain, with majestic mountains under a bright sky in the background.© Canon1:04
  12. A close-up of a horse's eye, with a mountain in the background, as the horse blinks and looks around.© Canon1:10

Stills © Canon. Made by Academy and Marcus Soderlund.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Capturing the raw beauty and excitement of winter adventures with Canon cameras.

Tagline: “Share your Winter #CanonWinter”

man and animal bondjourney through natureovercoming harsh conditionsepic landscape shotsslow-motion actionsense of adventure

The cut

Length
90 s
Shots
16
Average shot
5.6 s

What creatives use Canon “Skijoring” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Canon “Skijoring”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A close-up of a dark horse's head, covered in frost, looking intently into the distance in a snowy, desolate landscape.© CanonA wide shot of a snow-covered landscape with dark trees and a misty, cold atmosphere, as snow falls gently.© CanonA person's gloved hand holds a ski pole and a rope, with snow on their sleeve, against a blurry, light blue background.© CanonA wide shot of a snow-covered forest with a mountain in the background, under a cloudy, overcast sky.© Canon
    Frames from Canon “Skijoring”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Canon “Skijoring” in order, with its length, framing and what happens in it.

    A close-up of a dark horse's head, covered in frost, looking intently into the distance in a snowy, desolate landscape.© CanonA wide shot of a snow-covered landscape with dark trees and a misty, cold atmosphere, as snow falls gently.© CanonA person's gloved hand holds a ski pole and a rope, with snow on their sleeve, against a blurry, light blue background.© CanonA wide shot of a snow-covered forest with a mountain in the background, under a cloudy, overcast sky.© CanonA horse's legs, covered in snow, walk through deep snow, kicking up powder in a vast, snowy landscape.© CanonA man in a snowy hat and jacket looks forward, with a large, dark, blurry object in the background, as snow falls around them in a winter landscape.© Canon
    Length: 90 s · Shots: 16 · Average shot: 5.6 s

  3. 03Ad ideas: every spot built on a journey through nature

    Before you present an idea, you need to know who has done it, and how.

    Canon “Skijoring” is built on a journey through nature. Search the library by idea to see every spot that uses it.

    Schweppes “Tumble”© SchweppesBBC “The Greatest Show On Earth”© BBCMerrell “Run Wild”© MerrellToyota “Grand Highlander”© Toyota
    Schweppes · BBC · Merrell · Toyota

More commercials by Marcus Soderlund

Award-winning tech commercials

Questions

Who directed the Canon “Skijoring” commercial?

Marcus Soderlund directed it, produced by Academy.

What awards did Canon “Skijoring” win?

1 awards, including Ciclope 2016 Bronze Sound Sound Design.

What is the tagline of Canon “Skijoring”?

“Share your Winter #CanonWinter”

Sources for the credits and awards

web.archive.org