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commercial director

Freddie Waters

Freddie Waters is a commercial director. FrameThrower's visual library has 8 of their commercials (2022–2025), cut shot by shot. The work includes spots for Paddy Power, Sports Direct, Sainsbury's and Asda, produced most often by Pulse Films and Somesuch, for agencies including BBH, COPA90 and New Commercial Arts.

8
Commercials in our library
2022–2025
Active

01 · Featured

Freddie Waters's most awarded commercial

Cross Country Trains “CrossCountry Trains - A Picture Perfect Rivalry” (2025), still© Cross Country TrainsCross Country Trains “CrossCountry Trains - A Picture Perfect Rivalry” (2025), frame 2© Cross Country TrainsCross Country Trains “CrossCountry Trains - A Picture Perfect Rivalry” (2025), frame 3© Cross Country TrainsCross Country Trains “CrossCountry Trains - A Picture Perfect Rivalry” (2025), frame 4© Cross Country TrainsCross Country Trains “CrossCountry Trains - A Picture Perfect Rivalry” (2025), frame 5© Cross Country TrainsCross Country Trains “CrossCountry Trains - A Picture Perfect Rivalry” (2025), frame 6© Cross Country Trains

Cross Country Trains “CrossCountry Trains - A Picture Perfect Rivalry” 2025

Two rival trainspotters, one older and one younger, compete to photograph trains in various scenic locations across the UK, eventually finding common ground and friendship.

Directed by Freddie Waters · McCann · Somesuch

02 · Brands

Brands Freddie Waters has made commercials for

Every brand in the library, by award-winning work.

  • Paddy Power2023

    2 commercials

  • Sports Direct2022–2023

    2 commercials

  • Sainsbury's2024

    1 commercials

  • Asda2024

    1 commercials

  • adidas2023

    1 commercials

  • Cross Country Trains2025

    1 commercials

03 · Works with

Who Freddie Waters works with

From the credits: the companies behind the spots, by number of spots.

Production companies Freddie Waters works with

Agencies Freddie Waters works with

04 · Work

Commercials by Freddie Waters

Our visual library has 8 Freddie Waters commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2025

Latest

Cross Country Trains “CrossCountry Trains - A Picture Perfect Rivalry” (2025)© Cross Country TrainsCross Country Trains “CrossCountry Trains - A Picture Perfect Rivalry” 2025
Sainsbury's “Good Food For All Of Us” (2024)© Sainsbury'sSainsbury's “Good Food For All Of Us” 2024
Asda “Summer 2024” (2024)© AsdaAsda “Summer 2024” 2024
Paddy Power “Let's Settle This” (2023)© Paddy PowerPaddy Power “Let's Settle This” 2023
Paddy Power “Start of season” (2023)© Paddy PowerPaddy Power “Start of season” 2023

Most awarded

  • Cross Country Trains "CrossCountry Trains - A Picture Perfect Rivalry" (2025) commercial still© Cross Country TrainsCross Country Trains “CrossCountry Trains - A Picture Perfect Rivalry” 2025Dir. Freddie Waters · McCann
  • Sainsbury's "Good Food For All Of Us" (2024) commercial still© Sainsbury'sSainsbury's “Good Food For All Of Us” 2024Dir. Freddie Waters · New Commercial Arts
  • Asda "Summer 2024" (2024) commercial still© AsdaAsda “Summer 2024” 2024Dir. Freddie Waters · Havas
  • Paddy Power "Let's Settle This" (2023) commercial still© Paddy PowerPaddy Power “Let's Settle This” 2023Dir. Freddie Waters · BBH
  • Paddy Power "Start of season" (2023) commercial still© Paddy PowerPaddy Power “Start of season” 2023Dir. Freddie Waters · BBH
  • Sports Direct "Family Dinner" (2023) commercial still© Sports DirectSports Direct “Family Dinner” 2023Dir. Freddie Waters · COPA90
  • adidas "Give Back" (2023) commercial still© adidasadidas “Give Back” 2023Dir. Freddie Waters
  • Sports Direct "Eau De Football" (2022) commercial still© Sports DirectSports Direct “Eau De Football” 2022Dir. Freddie Waters · COPA90

05 · For producers

What producers use Freddie Waters's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Freddie Waters's work and find directors with a similar style, each with every spot, agency, production company and award.

    Bryan Buckley© E-TradeHoward Greenhalgh© Sky SportsStacy Wall© NikeGreg Bell© Currys
    Similar to Freddie Waters: Bryan Buckley, Howard Greenhalgh, Stacy Wall

  2. 02Freddie Waters's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 8 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Cross Country Trains “CrossCountry Trains - A Picture Perfect Rivalry”© Cross Country TrainsSainsbury's “Good Food For All Of Us”© Sainsbury'sAsda “Summer 2024”© AsdaPaddy Power “Let's Settle This”© Paddy Power
    8 commercials, 0 award-winning

06 · Questions

About Freddie Waters

What commercials has Freddie Waters directed?+

8 in the library, 2022–2025, including Cross Country Trains “CrossCountry Trains - A Picture Perfect Rivalry”, Sainsbury's “Good Food For All Of Us”, Asda “Summer 2024” and Paddy Power “Let's Settle This”.

Which production company does Freddie Waters work with?+

Most often Pulse Films (7 spots), also Somesuch.

Which agencies has Freddie Waters worked with?+

BBH (2), COPA90 (2), New Commercial Arts (1), Havas (1) and McCann (1).

Which directors have a similar style to Freddie Waters?+

Bryan Buckley, Howard Greenhalgh, Stacy Wall, Greg Bell and Steve Ayson, by the ideas, tone and categories of their work.

07 · Discover

Other directors with a similar style

Not connected to Freddie Waters: matched by the ideas, tone and categories of their commercials.