COPA90

01 · Featured

COPA90's most awarded commercial

© Pepsi© Pepsi© Pepsi© Pepsi© Pepsi© Pepsi

Pepsi “Football Always Wins - Reality Show” 2026

Contestants in a jungle reality show face muddy challenges, only to discover that football always wins, leading to a refreshing Pepsi break.

Directed by Tomás Peña · COPA90 · COPA90

Every shot in the library

02 · Directors

Notable directors at COPA90

Who made the work, and how much of it won awards. From the credits on every spot.

• © PepsiTomás Peña4 spots · Pepsi “Football Always Wins - Reality Show”
• © AdidasGiorgio Bruni3 spots · Adidas “X - Lindsay Horan”
• © Sports DirectFreddie Waters2 spots · Sports Direct “Eau De Football”
• © PepsiDominic O'Riordan1 spots · Pepsi “UEFA Champions League x Vini Jr”
• © Sports DirectPensacola1 spots · Sports Direct “Euros 2021”
• © Electronic ArtsEdie Amos1 spots · Electronic Arts “EAFC - 16 Years of FUT”

03 · Clients

COPA90's clients

Every brand in the library, by award-winning work.

• Pepsi2025–2026

  6 commercials

• Sports Direct2022–2023

  3 commercials

• Adidas2023

  3 commercials

• PepsiCo2025

  1 commercials

• Electronic Arts2025

  1 commercials

04 · Works with

Who COPA90 works with

From the credits: the companies behind the spots, by number of spots.

05 · Work

Commercials by COPA90

Our visual library has 14 COPA90 commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© PepsiPepsi “Football Always Wins - Reality Show” 2026

© PepsiPepsi “Football Always Wins - Telenovela” 2026

© PepsiPepsi “Football Always Wins - Wuxia” 2026

© PepsiPepsi “Soccer Deserves Pepsi” 2026

© PepsiPepsi “Tus partidos merecen Pepsi” 2026

Most awarded

• © PepsiPepsi “Football Always Wins - Reality Show” 2026Dir. Tomás Peña · COPA90
• © PepsiPepsi “Football Always Wins - Telenovela” 2026Dir. Tomás Peña · COPA90
• © PepsiPepsi “Football Always Wins - Wuxia” 2026Dir. Tomás Peña · COPA90
• © PepsiPepsi “Soccer Deserves Pepsi” 2026COPA90
• © PepsiPepsi “Tus partidos merecen Pepsi” 2026COPA90
• © PepsiPepsi “UEFA Champions League x Vini Jr” 2025Dir. Dominic O'Riordan · COPA90
• © PepsiCoPepsiCo “Pepsi - UCL 2025 - Wuxia” 2025Dir. Tomás Peña · COPA90
• © Electronic ArtsElectronic Arts “EAFC - 16 Years of FUT” 2025Dir. Edie Amos · COPA90
• © Sports DirectSports Direct “Family Dinner” 2023Dir. Freddie Waters · COPA90
• © AdidasAdidas “X - Lindsay Horan” 2023Dir. Giorgio Bruni · COPA90
• © AdidasAdidas “x - Trinity Rodman” 2023Dir. Giorgio Bruni · COPA90
• © AdidasAdidas “Giorgio x Lindsey” 2023Dir. Giorgio Bruni · COPA90
• © Sports DirectSports Direct “Eau De Football” 2022Dir. Freddie Waters · COPA90
• © Sports DirectSports Direct “Euros 2021” 2022Dir. Pensacola · COPA90

06 · For producers

What producers use COPA90's page for

1. 01Who COPA90 hires

   Before a pitch, you need to know which directors and production companies an agency trusts.

   The directors and production companies behind COPA90's 14 commercials, spot by spot.

   © Pepsi© Pepsi© Pepsi© Pepsi

   Tomás Peña · Giorgio Bruni · Freddie WatersOpen COPA90 in the library →

2. 02Audit an agency's work

   Comparing companies means hunting through reels, trade press and award sites.

   COPA90's work by year, brand and award in one place, and the companies with a similar body of work.

   © DoorDash© PETA© H2oh© Bridgestone Europe

   Similar: Wieden+Kennedy, BBDO, IslaCompare in the library →

07 · Questions

About COPA90