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Day One “Sunshine” 2018

Day One “Sunshine” (2018) is a Day One commercial directed by Guilherme Marcondes for BBDO, produced by Lobo. It won 3 awards, including Epica 2018 Silver Animation, Clio 2018 Bronze — Film Technique (Animation) / Animation and Kinsale Sharks 2018 Silver Film Craft (International) - Animation.

A vibrant animated world depicts a young woman's journey through a relationship, initially joyful but gradually revealing signs of abuse, culminating in a stark message about healthy love.

Video: DayOneNY on YouTube

Shot by shot

  1. A young woman with pink hair, wearing overalls, walks down a brightly lit hallway, looking at her phone.© Day One0:00
  2. Two animated hands, one pink and one blue, reach for each other, with a smartphone displaying a man's face in the blue hand.© Day One0:08
  3. A stylized animated woman with pink hair holds three colorful stuffed animals, a green giraffe, a white bear, and a blue elephant, in a dark, neon-lit arcade.© Day One0:18
  4. An animated person with purple hair and a light blue dress tries to unlock a door with a key in a dark, stylized room.© Day One0:29
  5. A man and woman with stylized features and bright pink hair embrace, then the shot blurs into red and purple.© Day One0:42
  6. A man and woman with colorful skin and hair look at a vendor in a market stall, as the man pulls the woman back.© Day One0:56
  7. A muscular animated man with dark hair and a blue jacket sits on a pink bed, looking annoyed and giving a thumbs down gesture in a bedroom.© Day One1:08
  8. Three animated women with colorful hair dance and talk at a vibrant, purple-lit party or concert.© Day One1:19
  9. Two animated hands, one pink and one dark, exchange a plate of food, first a sandwich, then a salad, on a purple table.© Day One1:31
  10. Four animated people are in a cafe, three women look at a man who stands up angrily, covered in green slime.© Day One1:39
  11. An animated man with a backpack and a bouquet of purple flowers looks around with a surprised expression in a dark, indeterminate location.© Day One1:51
  12. A female character with purple hair and a blue top is seen from above, falling through a bright green-lit opening in a dark, enclosed space.© Day One2:05

Stills © Day One. Made by BBDO, Lobo and Guilherme Marcondes.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Animated journey from vibrant love to dark abuse, highlighting subtle warning signs.

Tagline: “Love should always be safe.”

stylized animationcolor symbolismmetaphorical journeytransformation of characterscontrast of light and darkemotional rollercoaster

The cut

Length
166 s
Shots
99
Average shot
1.7 s
Format
animation 3d

What creatives use Day One “Sunshine” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Day One “Sunshine”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with pink hair, wearing overalls, walks down a brightly lit hallway, looking at her phone.© Day OneTwo animated hands, one pink and one blue, reach for each other, with a smartphone displaying a man's face in the blue hand.© Day OneA stylized animated woman with pink hair holds three colorful stuffed animals, a green giraffe, a white bear, and a blue elephant, in a dark, neon-lit arcade.© Day OneAn animated person with purple hair and a light blue dress tries to unlock a door with a key in a dark, stylized room.© Day One
    Frames from Day One “Sunshine”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Day One “Sunshine” in order, with its length, framing and what happens in it.

    A young woman with pink hair, wearing overalls, walks down a brightly lit hallway, looking at her phone.© Day OneTwo animated hands, one pink and one blue, reach for each other, with a smartphone displaying a man's face in the blue hand.© Day OneA stylized animated woman with pink hair holds three colorful stuffed animals, a green giraffe, a white bear, and a blue elephant, in a dark, neon-lit arcade.© Day OneAn animated person with purple hair and a light blue dress tries to unlock a door with a key in a dark, stylized room.© Day OneA man and woman with stylized features and bright pink hair embrace, then the shot blurs into red and purple.© Day OneA man and woman with colorful skin and hair look at a vendor in a market stall, as the man pulls the woman back.© Day One
    Length: 166 s · Shots: 99 · Average shot: 1.7 s · Format: animation 3d

  3. 03Ad ideas: every spot built on a stylized animation

    Before you present an idea, you need to know who has done it, and how.

    Day One “Sunshine” is built on a stylized animation. Search the library by idea to see every spot that uses it.

    BBC Sport “Welcome to the City of Love”© BBC SportBreast Cancer Now “A Love/Hate Relationship”© Breast Cancer NowBbc “History Will be Made”© BbcIveco Daily 8.3 Cubik “Un Furgón con Alma de Camión”© Iveco Daily 8.3 Cubik
    BBC Sport · Breast Cancer Now · Bbc · Iveco Daily 8.3 Cubik

More commercials by Guilherme Marcondes

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  • Neutrogena "Neutrogena Remembers" (2026) commercial still© NeutrogenaNeutrogena “Neutrogena Remembers” 2026BBDOEffie Awards Gold 2026
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  • Change the Ref "Manuel & Patricia" (2021) commercial still© Change the RefChange the Ref “Manuel & Patricia” 2021BBDOLondon International Awards Gold 2021
  • Snickers "Grandma" (2019) commercial still© SnickersSnickers “Grandma” 2019Dir. David Shane · BBDOLondon International Awards Gold 2018

Award-winning public service & ngo commercials

Questions

Who directed the Day One “Sunshine” commercial?

Guilherme Marcondes directed it, produced by Lobo, for the agency BBDO.

Which agency made Day One “Sunshine”?

BBDO created it for Day One (2018).

What awards did Day One “Sunshine” win?

3 awards, including Epica 2018 Silver Animation, Clio 2018 Bronze — Film Technique (Animation) / Animation and Kinsale Sharks 2018 Silver Film Craft (International) - Animation.

What is the tagline of Day One “Sunshine”?

“Love should always be safe.”

Sources for the credits and awards

winners.epica-awards.comweb.archive.orgweb.archive.orgclios.com