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Autism Speaks “The World of Autism” 2016

Autism Speaks “The World of Autism” (2016) is an Autism Speaks commercial directed by Guilherme Marcondes for BBDO, produced by Lobo. It won 6 awards, including Cannes Lions 2016 Film Craft Bronze, ADC 2016 Silver Cube Motion — Motion / Animation and LIA 2016 Silver — Production & Post-Production / Production Design.

A stop-motion animated boy navigates a fantastical world representing the challenges of autism, eventually finding his voice and learning to cope with the condition.

Video: Autism Speaks on YouTube

Shot by shot

  1. A small, stylized boy in a red shirt rows a tiny boat across a calm body of water, surrounded by a whimsical, textured landscape with hills and a traffic light.© Autism Speaks0:00
  2. A small, dark-haired child in a brown boat rows down a river, passing a street lamp and a yellow road sign in a miniature, stylized landscape.© Autism Speaks0:05
  3. A stop-motion animated boy in a small boat encounters a large, segmented, orange and blue obstacle in a river, with a blurry natural background.© Autism Speaks0:08
  4. A small, dark-haired boy in a red shirt sits in a tiny boat, floating down a winding river in a stop-motion animated, fantastical landscape with a yellow road sign.© Autism Speaks0:10
  5. A stop-motion animated boy in a red shirt floats in a small boat on dark water, then jumps out as green, crocodile-like creatures emerge from the water in a swampy forest.© Autism Speaks0:15
  6. A stop-motion animated boy with dark hair looks at a creature with glowing eyes, surrounded by many other glowing eyes in a dark, mysterious forest.© Autism Speaks0:25
  7. A stop-motion animated creature with large eyes and a yellow nose looks around in a desert-like landscape.© Autism Speaks0:29
  8. A stop-motion animated boy with dark hair and a red shirt stands among several colorful, abstract creatures with large eyes in a desert-like setting.© Autism Speaks0:32
  9. A stop-motion animated boy walks through a whimsical forest with various creatures and objects, as the camera rotates and tilts.© Autism Speaks0:34
  10. A small, yellow, bird-like creature with a wooden body and wire legs stands in a whimsical, textured landscape, looking around curiously.© Autism Speaks0:39
  11. A stop-motion animated boy with dark hair and a red shirt stands with arms outstretched, then floats upwards in a whimsical, fantastical landscape.© Autism Speaks0:42
  12. A stop-motion animated boy with dark hair and a red shirt floats against an orange background, with text appearing on screen.© Autism Speaks0:47

Stills © Autism Speaks. Made by BBDO, Lobo and Guilherme Marcondes.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Visual metaphor for autism's challenges and the journey to finding support.

Tagline: “Early intervention can make a lifetime of difference. Learn the signs at AutismSpeaks.org.”

journey of self-discoveryfantastical world as inner mindovercoming obstaclesfinding one's voicemetaphorical creaturestransformation

The cut

Length
60 s
Shots
31
Average shot
1.9 s
Format
mixed

What creatives use Autism Speaks “The World of Autism” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Autism Speaks “The World of Autism”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A small, stylized boy in a red shirt rows a tiny boat across a calm body of water, surrounded by a whimsical, textured landscape with hills and a traffic light.© Autism SpeaksA small, dark-haired child in a brown boat rows down a river, passing a street lamp and a yellow road sign in a miniature, stylized landscape.© Autism SpeaksA stop-motion animated boy in a small boat encounters a large, segmented, orange and blue obstacle in a river, with a blurry natural background.© Autism SpeaksA small, dark-haired boy in a red shirt sits in a tiny boat, floating down a winding river in a stop-motion animated, fantastical landscape with a yellow road sign.© Autism Speaks
    Frames from Autism Speaks “The World of Autism”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Autism Speaks “The World of Autism” in order, with its length, framing and what happens in it.

    A small, stylized boy in a red shirt rows a tiny boat across a calm body of water, surrounded by a whimsical, textured landscape with hills and a traffic light.© Autism SpeaksA small, dark-haired child in a brown boat rows down a river, passing a street lamp and a yellow road sign in a miniature, stylized landscape.© Autism SpeaksA stop-motion animated boy in a small boat encounters a large, segmented, orange and blue obstacle in a river, with a blurry natural background.© Autism SpeaksA small, dark-haired boy in a red shirt sits in a tiny boat, floating down a winding river in a stop-motion animated, fantastical landscape with a yellow road sign.© Autism SpeaksA stop-motion animated boy in a red shirt floats in a small boat on dark water, then jumps out as green, crocodile-like creatures emerge from the water in a swampy forest.© Autism SpeaksA stop-motion animated boy with dark hair looks at a creature with glowing eyes, surrounded by many other glowing eyes in a dark, mysterious forest.© Autism Speaks
    Length: 60 s · Shots: 31 · Average shot: 1.9 s · Format: mixed

  3. 03Ad ideas: every spot built on a journey of self-discovery

    Before you present an idea, you need to know who has done it, and how.

    Autism Speaks “The World of Autism” is built on a journey of self-discovery. Search the library by idea to see every spot that uses it.

    U-Haul “The Way To What's Ahead”© U-HaulWhatsApp “UGO: A Homecoming Story”© WhatsAppOrange “Trust Journey”© OrangeDubai Tourism “Dubai Presents”© Dubai Tourism
    U-Haul · WhatsApp · Orange · Dubai Tourism

More commercials by Guilherme Marcondes

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Award-winning public service & ngo commercials

Questions

Who directed the Autism Speaks “The World of Autism” commercial?

Guilherme Marcondes directed it, produced by Lobo, for the agency BBDO.

Which agency made Autism Speaks “The World of Autism”?

BBDO created it for Autism Speaks (2016).

What awards did Autism Speaks “The World of Autism” win?

6 awards, including Cannes Lions 2016 Film Craft Bronze, ADC 2016 Silver Cube Motion — Motion / Animation, LIA 2016 Silver — Production & Post-Production / Production Design and Epica 2016 Silver Animation.

What is the tagline of Autism Speaks “The World of Autism”?

“Early intervention can make a lifetime of difference. Learn the signs at AutismSpeaks.org.”

Sources for the credits and awards

The WorkThe WorkThe WorkThe Workoneclub.orgwinners.epica-awards.comwinners.epica-awards.comweb.archive.orgliaawards.com