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Interface “Unlikely Hero” 2016

Interface “Unlikely Hero” (2016) is an Interface commercial directed by Guilherme Marcondes for 22squared, produced by Vetor Zero/Lobo. It won 4 awards, including Ciclope 2016 Gold Commercials Animation, Clio 2017 Bronze — Film Technique (Animation) / Animation and LIA 2016 Bronze — Production & Post-Production / Animation.

In a dystopian future, a young girl and her dog embark on a perilous journey to reactivate a giant, dormant robot, hoping it will restore their polluted world to its former glory.

Video: Lobo on Vimeo

Shot by shot

  1. A large, round, beige robot with a patterned scarf and mechanical arms flies through a bright blue sky, with small birds flying around it.© Interface0:00
  2. A giant robot walks through a desolate, dusty landscape, then a young girl looks out her window at the robot, then turns to her wall of environmental posters.© Interface0:17
  3. A giant, rusty, blocky robot foot steps into a murky green liquid, creating ripples and splashes in a hazy, desolate landscape.© Interface0:35
  4. A small, dark-haired figure with a yellow cape swings on a red rope, descending from a giant, rusty, mechanical structure against a hazy sky.© Interface0:41
  5. A young animated girl removes her gas mask, takes a deep breath, and looks around with wonder, standing on a platform above the clouds.© Interface0:48
  6. A low-angle shot shows a large, blocky, concrete-like robot head with glowing yellow eyes and a red light on top, against a clear blue sky.© Interface0:56
  7. A giant, white, spiky robot with green eyes and a patterned scarf stands against a bright, cloudy sky, as a gas mask falls into the foreground.© Interface1:03
  8. A giant, white, round robot with green eyes and a patterned scarf looks up at a dusty, cloudy sky in a desolate landscape.© Interface1:11
  9. A large, stylized robot with green eyes and patterned fabric on its body stands in a dusty, hazy environment, looking forward.© Interface1:18
  10. A large, white, robot-like creature with a scarf and spiky head stands in a desolate, dusty landscape with a green river.© Interface1:24
  11. A giant, patchwork robot with green eyes and a zig-zag scarf stands in a field, as a group of people watch it from a wooden bridge.© Interface1:35
  12. A wind turbine, made of yarn and other materials, spins in the wind, generating power for a large, complex machine in a stylized, animated landscape.© Interface1:47

Stills © Interface. Made by 22squared, Vetor Zero/Lobo and Guilherme Marcondes.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A small girl and her dog awaken a giant robot to save the world.

Tagline: “20 years ago, we began changing industry. Today we make a new commitment to reverse the impact of climate change.”

chosen oneanimal sidekickdystopian futureenvironmental messagehero's journeyunderdog hero

The cut

Length
130 s
Shots
54
Average shot
2.4 s
Format
animation 3d

What creatives use Interface “Unlikely Hero” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Interface “Unlikely Hero”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A large, round, beige robot with a patterned scarf and mechanical arms flies through a bright blue sky, with small birds flying around it.© InterfaceA giant robot walks through a desolate, dusty landscape, then a young girl looks out her window at the robot, then turns to her wall of environmental posters.© InterfaceA giant, rusty, blocky robot foot steps into a murky green liquid, creating ripples and splashes in a hazy, desolate landscape.© InterfaceA small, dark-haired figure with a yellow cape swings on a red rope, descending from a giant, rusty, mechanical structure against a hazy sky.© Interface
    Frames from Interface “Unlikely Hero”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Interface “Unlikely Hero” in order, with its length, framing and what happens in it.

    A large, round, beige robot with a patterned scarf and mechanical arms flies through a bright blue sky, with small birds flying around it.© InterfaceA giant robot walks through a desolate, dusty landscape, then a young girl looks out her window at the robot, then turns to her wall of environmental posters.© InterfaceA giant, rusty, blocky robot foot steps into a murky green liquid, creating ripples and splashes in a hazy, desolate landscape.© InterfaceA small, dark-haired figure with a yellow cape swings on a red rope, descending from a giant, rusty, mechanical structure against a hazy sky.© InterfaceA young animated girl removes her gas mask, takes a deep breath, and looks around with wonder, standing on a platform above the clouds.© InterfaceA low-angle shot shows a large, blocky, concrete-like robot head with glowing yellow eyes and a red light on top, against a clear blue sky.© Interface
    Length: 130 s · Shots: 54 · Average shot: 2.4 s · Format: animation 3d

  3. 03Ad ideas: every spot built on a chosen one

    Before you present an idea, you need to know who has done it, and how.

    Interface “Unlikely Hero” is built on a chosen one. Search the library by idea to see every spot that uses it.

    Netflix “Discover Your Future”© NetflixSamsung “Playtime is over”© SamsungApple “Unlock”© AppleU.S. Marine Corps “Rite of Passage”© U.S. Marine Corps
    Netflix · Samsung · Apple · U.S. Marine Corps

More commercials by Guilherme Marcondes

More from 22squared

  • Grads of Life "7-Second Resumes" (2019) commercial still© Grads of LifeGrads of Life “7-Second Resumes” 201922squaredEffie Awards Gold 2019
  • Publix "Paper Coupons" (2026) commercial still© PublixPublix “Paper Coupons” 2026Dir. Liz Hinlein · 22squared
  • Baskin Robbins "Seize the Yay" (2023) commercial still© Baskin RobbinsBaskin Robbins “Seize the Yay” 2023Dir. Docter Twins · 22squared

Award-winning home commercials

Questions

Who directed the Interface “Unlikely Hero” commercial?

Guilherme Marcondes directed it, produced by Vetor Zero/Lobo, for the agency 22squared.

Which agency made Interface “Unlikely Hero”?

22squared created it for Interface (2016).

What awards did Interface “Unlikely Hero” win?

4 awards, including Ciclope 2016 Gold Commercials Animation, Clio 2017 Bronze — Film Technique (Animation) / Animation, LIA 2016 Bronze — Production & Post-Production / Animation and Epica 2016 Bronze Animation.

What is the tagline of Interface “Unlikely Hero”?

“20 years ago, we began changing industry. Today we make a new commitment to reverse the impact of climate change.”

Sources for the credits and awards

winners.epica-awards.comweb.archive.orgclios.comliaawards.comliaawards.com