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Columbia Sportswear “Expedition Impossible” 2026

Columbia Sportswear “Expedition Impossible” (2026) is a Columbia Sportswear commercial directed by Benji Weinstein for adam&eve\TBWA, produced by Smuggler. It won one award: British Arrows 2026 Bronze — Integrated Campaign.

The CEO of Columbia Sportswear challenges Flat Earthers to prove their theory by reaching the edge of the Earth, offering the company's assets as a reward.

Video: Columbia Sportswear on YouTube

Shot by shot

  1. Tim Boyle, CEO of Columbia Sportswear, a 60s+ male with white hair and glasses, stands with crossed arms in his office, speaking directly to the camera.© Columbia Sportswear0:00
  2. An older man in glasses and a blue jacket speaks to the camera, then an Asian man in a suit walks in holding paperwork in an office.© Columbia Sportswear0:15
  3. An older man in glasses and a navy jacket walks past a printer in a modern office hallway, looking back over his shoulder.© Columbia Sportswear0:24
  4. A male photographer in a blue jacket takes photos of two female models in winter clothing in a brightly lit studio with crew and equipment.© Columbia Sportswear0:27
  5. A close-up shot of a "Meeting in Progress" sign on a wooden door, indicating a busy office environment.© Columbia Sportswear0:30
  6. An older man in glasses and a younger woman in a striped vest interact by an open refrigerator in a modern office kitchen.© Columbia Sportswear0:33
  7. A young woman with dark curly hair and an older man with white hair stand at an office desk, the man holding up a small red and black device.© Columbia Sportswear0:41
  8. A young man in a dark jacket and an older man in a blue shirt and khakis walk through an office hallway, exchanging a laptop.© Columbia Sportswear0:43
  9. An older man and a younger woman sit in separate gondola cars inside a building with a mountain mural, while another person walks by.© Columbia Sportswear0:44
  10. An older white man with glasses and a blue jacket walks away from a wooden door, then turns to look back with a confused expression in an office hallway.© Columbia Sportswear0:47
  11. An older man in glasses and a blue jacket stands at a coffee machine in an office kitchen, while a younger man in a white jacket approaches him.© Columbia Sportswear0:55
  12. A man in his 60s drives a small white utility vehicle with camping gear past a modern office building on a cloudy day.© Columbia Sportswear1:01

Stills © Columbia Sportswear. Made by adam&eve\TBWA, Smuggler and Benji Weinstein.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

CEO challenges Flat Earthers to find Earth's edge for company ownership.

Tagline: “Share your #ExpeditionImpossible to get involved.”

CEO directly addresses audienceabsurd challengedeadpan humorbehind-the-scenes glimpseescalating stakesproduct integration

The cut

Length
77 s
Shots
26
Average shot
3.0 s

What creatives use Columbia Sportswear “Expedition Impossible” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Columbia Sportswear “Expedition Impossible”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Tim Boyle, CEO of Columbia Sportswear, a 60s+ male with white hair and glasses, stands with crossed arms in his office, speaking directly to the camera.© Columbia SportswearAn older man in glasses and a blue jacket speaks to the camera, then an Asian man in a suit walks in holding paperwork in an office.© Columbia SportswearAn older man in glasses and a navy jacket walks past a printer in a modern office hallway, looking back over his shoulder.© Columbia SportswearA male photographer in a blue jacket takes photos of two female models in winter clothing in a brightly lit studio with crew and equipment.© Columbia Sportswear
    Frames from Columbia Sportswear “Expedition Impossible”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Columbia Sportswear “Expedition Impossible” in order, with its length, framing and what happens in it.

    Tim Boyle, CEO of Columbia Sportswear, a 60s+ male with white hair and glasses, stands with crossed arms in his office, speaking directly to the camera.© Columbia SportswearAn older man in glasses and a blue jacket speaks to the camera, then an Asian man in a suit walks in holding paperwork in an office.© Columbia SportswearAn older man in glasses and a navy jacket walks past a printer in a modern office hallway, looking back over his shoulder.© Columbia SportswearA male photographer in a blue jacket takes photos of two female models in winter clothing in a brightly lit studio with crew and equipment.© Columbia SportswearA close-up shot of a "Meeting in Progress" sign on a wooden door, indicating a busy office environment.© Columbia SportswearAn older man in glasses and a younger woman in a striped vest interact by an open refrigerator in a modern office kitchen.© Columbia Sportswear
    Length: 77 s · Shots: 26 · Average shot: 3.0 s

  3. 03Ad ideas: every spot built on a deadpan humor

    Before you present an idea, you need to know who has done it, and how.

    Columbia Sportswear “Expedition Impossible” is built on a deadpan humor. Search the library by idea to see every spot that uses it.

    GEICO “Unskippable: Family”© GEICOJack & Jones “Wool From Cool”© Jack & JonesPeet’s Coffee “Peet’s Coffee for Coffee People & Disloyalty Program”© Peet’s CoffeeKwik Fit “Reasons to Drive Away Happy Every Time”© Kwik Fit
    GEICO · Jack & Jones · Peet’s Coffee · Kwik Fit

More commercials by Benji Weinstein

  • AT&T "Ranger Ted" (2026) commercial still© AT&TAT&T “Ranger Ted” 2026Dir. Benji Weinstein · WEST BBDO
  • American Home Shield "Housewarming 15" (2026) commercial still© American Home ShieldAmerican Home Shield “Housewarming 15” 2026Dir. Benji Weinstein · Fallon
  • BMO "Grow The Game - CopyCat" (2026) commercial still© BMOBMO “Grow The Game - CopyCat” 2026Dir. Benji Weinstein · TBWA\Canada
  • Molson Coors Beverage Company "Father-Son Talk" (2026) commercial still© Molson Coors Beverage CompanyMolson Coors Beverage Company “Father-Son Talk” 2026Dir. Benji Weinstein · LOLA
  • A&W Restaurants "A&W - Smash Burger Napkin" (2026) commercial still© A&W RestaurantsA&W Restaurants “A&W - Smash Burger Napkin” 2026Dir. Benji Weinstein · Rethink
  • Progressive Insurance "Nancy" (2025) commercial still© Progressive InsuranceProgressive Insurance “Nancy” 2025Dir. Benji Weinstein · Arnold Worldwide

More from adam&eve\TBWA

  • Harvey Nichols "Shoplifters" (2016) commercial still© Harvey NicholsHarvey Nichols “Shoplifters” 2016Dir. Layzell Bros · adam&eve\TBWACannes Lions Grand Prix 2016
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • John Lewis "Monty's Christmas" (2015) commercial still© John LewisJohn Lewis “Monty's Christmas” 2015Dir. Dougal Wilson · adam&eve\TBWACannes Lions Grand Prix 2015
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Puma "I Got High" (2026) commercial still© PumaPuma “I Got High” 2026Dir. Elliott Power · adam&eve\TBWACreative Circle Gold 2026
  • Calm "Missed Birthdays" (2025) commercial still© CalmCalm “Missed Birthdays” 2025adam&eve\TBWAANDY Awards Gold 2025

Award-winning sport commercials

Questions

Who directed the Columbia Sportswear “Expedition Impossible” commercial?

Benji Weinstein directed it, produced by Smuggler, for the agency adam&eve\TBWA.

Which agency made Columbia Sportswear “Expedition Impossible”?

adam&eve\TBWA created it for Columbia Sportswear (2026).

What awards did Columbia Sportswear “Expedition Impossible” win?

1 awards, including British Arrows 2026 Bronze — Integrated Campaign.

What is the tagline of Columbia Sportswear “Expedition Impossible”?

“Share your #ExpeditionImpossible to get involved.”

Sources for the credits and awards

britisharrows.com