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Coca-Cola “The Coca-Cola Company - Masterpiece” 2023

Coca-Cola “The Coca-Cola Company - Masterpiece” (2023) is a Coca-Cola commercial directed by Henry Scholfield for BLITZWORKS, produced by Heads Up Production. It won one award: Cannes Lions 2023 Film Craft Bronze.

A bored art student finds inspiration when classic and modern artworks come to life, interacting with each other and a Coca-Cola bottle, culminating in a moment of shared refreshment and creative spark.

Video: Coca-Cola on YouTube

Shot by shot

  1. A drone shot descends from the exterior of a museum, through a window, and into the interior, revealing a young man sketching amidst other museum-goers.© Coca-Cola0:00
  2. A colorful, cubist-style painting of two faces, one male and one female, is displayed on a wall in an art gallery.© Coca-Cola0:15
  3. A young man with dark hair and a brown sweater rests his chin on his hand, looking thoughtfully to the side in a bright, airy museum.© Coca-Cola0:27
  4. A painting of a ship in a stormy sea with people on board, and a small glowing screen showing a museum interior floats in the middle of the frame.© Coca-Cola0:35
  5. A young woman in a library floats among flying papers, holding a Coca-Cola bottle, which then transforms into a painting and is passed between artworks.© Coca-Cola0:40
  6. A young man in a brown cardigan sits bored in a museum, resting his head on his hand, as other patrons look at art.© Coca-Cola0:51
  7. A woman in a dark top and skirt holds glasses while looking intently at a painting in an art gallery.© Coca-Cola1:00
  8. A museum guard in a white uniform and hat walks past a large bronze statue of a man with his arms raised in a brightly lit museum gallery.© Coca-Cola1:05
  9. A woman in a green dress with dark hair floats upwards in a museum, arms raised, as if pulled by an unseen force.© Coca-Cola1:15
  10. A giant Coca-Cola bottle falls into a snowy, animated Japanese landscape, creating a splash of snow, as two small figures and a person in a straw hat observe.© Coca-Cola1:22
  11. A painted hand holds a Coca-Cola bottle as another painted hand uses a bottle opener to remove the cap, releasing a puff of smoke.© Coca-Cola1:31
  12. A person's hand holds a pencil, sketching details onto a piece of paper with an illustration, in a close-up shot.© Coca-Cola1:40

Stills © Coca-Cola. Made by BLITZWORKS, Heads Up Production and Henry Scholfield.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Artworks come alive, passing a Coca-Cola bottle, inspiring a student.

Tagline: “Real Magic”

art comes to lifemagical realismpassing objectbored student finds inspirationclassic meets contemporaryhidden magic

The cut

Length
112 s
Shots
61
Average shot
1.8 s
Format
mixed

What creatives use Coca-Cola “The Coca-Cola Company - Masterpiece” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Coca-Cola “The Coca-Cola Company - Masterpiece”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A drone shot descends from the exterior of a museum, through a window, and into the interior, revealing a young man sketching amidst other museum-goers.© Coca-ColaA colorful, cubist-style painting of two faces, one male and one female, is displayed on a wall in an art gallery.© Coca-ColaA young man with dark hair and a brown sweater rests his chin on his hand, looking thoughtfully to the side in a bright, airy museum.© Coca-ColaA painting of a ship in a stormy sea with people on board, and a small glowing screen showing a museum interior floats in the middle of the frame.© Coca-Cola
    Frames from Coca-Cola “The Coca-Cola Company - Masterpiece”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Coca-Cola “The Coca-Cola Company - Masterpiece” in order, with its length, framing and what happens in it.

    A drone shot descends from the exterior of a museum, through a window, and into the interior, revealing a young man sketching amidst other museum-goers.© Coca-ColaA colorful, cubist-style painting of two faces, one male and one female, is displayed on a wall in an art gallery.© Coca-ColaA young man with dark hair and a brown sweater rests his chin on his hand, looking thoughtfully to the side in a bright, airy museum.© Coca-ColaA painting of a ship in a stormy sea with people on board, and a small glowing screen showing a museum interior floats in the middle of the frame.© Coca-ColaA young woman in a library floats among flying papers, holding a Coca-Cola bottle, which then transforms into a painting and is passed between artworks.© Coca-ColaA young man in a brown cardigan sits bored in a museum, resting his head on his hand, as other patrons look at art.© Coca-Cola
    Length: 112 s · Shots: 61 · Average shot: 1.8 s · Format: mixed

  3. 03Ad ideas: every spot built on a art comes to life

    Before you present an idea, you need to know who has done it, and how.

    Coca-Cola “The Coca-Cola Company - Masterpiece” is built on a art comes to life. Search the library by idea to see every spot that uses it.

    Meta “The Tiger and The Buffalo”© MetaPepsiCo “Simply NKD - Renaissance of Snacking”© PepsiCoRenault “R5: The Painting”© RenaultTate Britain “Reimagined Visions”© Tate Britain
    Meta · PepsiCo · Renault · Tate Britain

More commercials by Henry Scholfield

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Coca-Cola “The Coca-Cola Company - Masterpiece” commercial?

Henry Scholfield directed it, produced by Heads Up Production, for the agency BLITZWORKS.

Which agency made Coca-Cola “The Coca-Cola Company - Masterpiece”?

BLITZWORKS created it for Coca-Cola (2023).

What awards did Coca-Cola “The Coca-Cola Company - Masterpiece” win?

1 awards, including Cannes Lions 2023 Film Craft Bronze.

What is the tagline of Coca-Cola “The Coca-Cola Company - Masterpiece”?

“Real Magic”

Sources for the credits and awards

The WorkThe Work