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Coca-Cola “Open” 2020

Coca-Cola “Open” (2020) is a Coca-Cola commercial directed by Steve Rogers for Wieden+Kennedy. It won one award: British Arrows 2020 Craft Bronze — Sound Design.

A spoken word poem by George the Poet encourages people to embrace a new, more open way of living after the pandemic, celebrating connection, self-love, and community.

Video: Coca-Cola Great Britain & Ireland on YouTube

Shot by shot

  1. An aerial view of a sprawling city with a complex highway interchange in the foreground and a skyline of skyscrapers in the background under a cloudy sky.© Coca-Cola0:03
  2. A person in a white shirt and blue apron holds a silver microphone, about to speak into it, in a brightly lit interior.© Coca-Cola0:33
  3. A young woman with dark hair and a denim jacket sits on a bus, looking to her right, as other passengers are visible in the background.© Coca-Cola0:43
  4. A lone person stands on a vast, sandy beach littered with seaweed, gazing out at the ocean under a dramatic sky.© Coca-Cola0:52
  5. A bald Black man in his 30s, wearing a dark shirt, talks and gestures with his right hand in a dimly lit room.© Coca-Cola1:03
  6. A bald man in his 30s, wearing a dark shirt, turns to face the camera in a dimly lit room with curtains.© Coca-Cola1:16
  7. A person's hand with a watch and ring inserts a set of keys into a car's ignition, turning them to start the vehicle.© Coca-Cola1:24
  8. A young Black man with a shaved head and a gold tooth smiles at the camera on a residential street during the day.© Coca-Cola1:31
  9. A white truck drives past a brightly lit building with green and purple neon signs in a bustling city at night.© Coca-Cola1:38
  10. A young man with a buzz cut and beard looks off into the distance on a city street with buildings in the background.© Coca-Cola1:42
  11. A young bald man with a goatee, wearing a green jacket and a tan turtleneck, looks right and speaks on a cloudy day in a city.© Coca-Cola1:51
  12. Two men, one white and one Black, play drums in a garage, smiling and laughing, surrounded by tools and storage.© Coca-Cola1:57

Stills © Coca-Cola. Made by Wieden+Kennedy and Steve Rogers.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Poetic reflection on post-pandemic life, urging openness and appreciation for simple joys.

Tagline: “#OpenLikeNeverBefore”

spoken word poetrymontage of diverse peoplecelebration of everyday lifecall to action for a better futurecontrast between old and new normalpersonal reflection and universal message

The cut

Length
132 s
Shots
110
Average shot
1.2 s

What creatives use Coca-Cola “Open” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Coca-Cola “Open”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An aerial view of a sprawling city with a complex highway interchange in the foreground and a skyline of skyscrapers in the background under a cloudy sky.© Coca-ColaA person in a white shirt and blue apron holds a silver microphone, about to speak into it, in a brightly lit interior.© Coca-ColaA young woman with dark hair and a denim jacket sits on a bus, looking to her right, as other passengers are visible in the background.© Coca-ColaA lone person stands on a vast, sandy beach littered with seaweed, gazing out at the ocean under a dramatic sky.© Coca-Cola
    Frames from Coca-Cola “Open”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Coca-Cola “Open” in order, with its length, framing and what happens in it.

    An aerial view of a sprawling city with a complex highway interchange in the foreground and a skyline of skyscrapers in the background under a cloudy sky.© Coca-ColaA person in a white shirt and blue apron holds a silver microphone, about to speak into it, in a brightly lit interior.© Coca-ColaA young woman with dark hair and a denim jacket sits on a bus, looking to her right, as other passengers are visible in the background.© Coca-ColaA lone person stands on a vast, sandy beach littered with seaweed, gazing out at the ocean under a dramatic sky.© Coca-ColaA bald Black man in his 30s, wearing a dark shirt, talks and gestures with his right hand in a dimly lit room.© Coca-ColaA bald man in his 30s, wearing a dark shirt, turns to face the camera in a dimly lit room with curtains.© Coca-Cola
    Length: 132 s · Shots: 110 · Average shot: 1.2 s

  3. 03Ad ideas: every spot built on a spoken word poetry

    Before you present an idea, you need to know who has done it, and how.

    Coca-Cola “Open” is built on a spoken word poetry. Search the library by idea to see every spot that uses it.

    Beats by Dre “You Love Me”© Beats by DreRight To Play “We Rise”© Right To PlayBBC Radio “Turn It Up featuring James Massiah”© BBC RadioTarget “Art Connects”© Target
    Beats by Dre · Right To Play · BBC Radio · Target

More commercials by Steve Rogers

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013
  • Chrysler "Born of Fire" (2011) commercial still© ChryslerChrysler “Born of Fire” 2011Dir. Samuel Bayer · Wieden+KennedyEffie Awards Grand Prix 2012

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Coca-Cola “Open” commercial?

Steve Rogers directed it, for the agency Wieden+Kennedy.

Which agency made Coca-Cola “Open”?

Wieden+Kennedy created it for Coca-Cola (2020).

What awards did Coca-Cola “Open” win?

1 awards, including British Arrows 2020 Craft Bronze — Sound Design.

What is the tagline of Coca-Cola “Open”?

“#OpenLikeNeverBefore”

Sources for the credits and awards

britisharrows.com