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Coca-Cola “Coca Cola - Could I Be Wrong” 2020

Coca-Cola “Coca Cola - Could I Be Wrong” (2020) is a Coca-Cola commercial directed by Steve Rogers for Wieden+Kennedy, produced by Somesuch. It won 4 awards, including Creative Circle 2020 Gold FILM CRAFT - Best Production Design (single) and shots Awards EMEA 2021 Gold — VFX.

A series of escalating arguments and conflicts among people and even superheroes leads to widespread destruction, until a woman suggests that maybe everyone should consider if they could be wrong, leading to a moment of peace and shared Coca-Cola.

Video: Work Editorial on Vimeo

Shot by shot

  1. A bearded man in his 30s, wearing a polo shirt, argues with someone off-screen while driving a car during the day.© Coca-Cola0:00
  2. A male cyclist in a helmet and backpack rides through heavy traffic, looking frustrated and gesturing with his hand, seen through a car window.© Coca-Cola0:07
  3. Two people are seen from behind inside a car, looking out the windshield at a street scene with people and a police car.© Coca-Cola0:13
  4. Two young people, a Black male and a white female, lean on a brown car, looking up in surprise on a city street.© Coca-Cola0:17
  5. A young person with long hair and headphones plays a video game on a patterned couch in a dimly lit living room, reacting to an on-screen event.© Coca-Cola0:27
  6. A television screen shows two male news anchors, one Black and one white, discussing "Outrage Over Leaked Texts Causes Political Rift" in a split screen.© Coca-Cola0:32
  7. A young woman with a backpack stands in front of a brick building as the wall behind her explodes, creating a cloud of dust and debris.© Coca-Cola0:40
  8. Two men, one Black and one white, are shown in a split screen, both wearing suits and looking angry, with a news headline about political rift below them.© Coca-Cola0:46
  9. Three young adults, two males and one female, stand close together, looking surprised and happy in an urban setting.© Coca-Cola0:50
  10. A superhero in a red cape and blue suit crashes into a car, creating a dust cloud, while another superhero in gold armor lies on the ground in a destroyed city street.© Coca-Cola0:53
  11. A woman with red curly hair holds a paper bag and looks up, while a man in a striped shirt stands beside her on a city street.© Coca-Cola1:06
  12. A diverse group of young people stands on a debris-filled street, looking at a man in a red cape and a golden robot, in a post-apocalyptic city.© Coca-Cola1:12

Stills © Coca-Cola. Made by Wieden+Kennedy, Somesuch and Steve Rogers.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

What if everyone admitted they could be wrong? Chaos turns to harmony.

Tagline: “Everything's better when we're open.”

escalating conflictsuperhero battleeveryday argumentsdestruction and chaosmoment of realizationshared drink

The cut

Length
90 s
Shots
59
Average shot
1.5 s
Format
mixed

What creatives use Coca-Cola “Coca Cola - Could I Be Wrong” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Coca-Cola “Coca Cola - Could I Be Wrong”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A bearded man in his 30s, wearing a polo shirt, argues with someone off-screen while driving a car during the day.© Coca-ColaA male cyclist in a helmet and backpack rides through heavy traffic, looking frustrated and gesturing with his hand, seen through a car window.© Coca-ColaTwo people are seen from behind inside a car, looking out the windshield at a street scene with people and a police car.© Coca-ColaTwo young people, a Black male and a white female, lean on a brown car, looking up in surprise on a city street.© Coca-Cola
    Frames from Coca-Cola “Coca Cola - Could I Be Wrong”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Coca-Cola “Coca Cola - Could I Be Wrong” in order, with its length, framing and what happens in it.

    A bearded man in his 30s, wearing a polo shirt, argues with someone off-screen while driving a car during the day.© Coca-ColaA male cyclist in a helmet and backpack rides through heavy traffic, looking frustrated and gesturing with his hand, seen through a car window.© Coca-ColaTwo people are seen from behind inside a car, looking out the windshield at a street scene with people and a police car.© Coca-ColaTwo young people, a Black male and a white female, lean on a brown car, looking up in surprise on a city street.© Coca-ColaA young person with long hair and headphones plays a video game on a patterned couch in a dimly lit living room, reacting to an on-screen event.© Coca-ColaA television screen shows two male news anchors, one Black and one white, discussing "Outrage Over Leaked Texts Causes Political Rift" in a split screen.© Coca-Cola
    Length: 90 s · Shots: 59 · Average shot: 1.5 s · Format: mixed

  3. 03Ad ideas: every spot built on a escalating conflict

    Before you present an idea, you need to know who has done it, and how.

    Coca-Cola “Coca Cola - Could I Be Wrong” is built on a escalating conflict. Search the library by idea to see every spot that uses it.

    Uber Eats “Hungry for the Truth”© Uber EatsLacoste “Crocodile Inside”© LacosteAudi of America “Duel”© Audi of AmericaVisa Asia Pacific “Dining Out”© Visa Asia Pacific
    Uber Eats · Lacoste · Audi of America · Visa Asia Pacific

More commercials by Steve Rogers

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013
  • Chrysler "Born of Fire" (2011) commercial still© ChryslerChrysler “Born of Fire” 2011Dir. Samuel Bayer · Wieden+KennedyEffie Awards Grand Prix 2012

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Coca-Cola “Coca Cola - Could I Be Wrong” commercial?

Steve Rogers directed it, produced by Somesuch, for the agency Wieden+Kennedy.

Which agency made Coca-Cola “Coca Cola - Could I Be Wrong”?

Wieden+Kennedy created it for Coca-Cola (2020).

What awards did Coca-Cola “Coca Cola - Could I Be Wrong” win?

4 awards, including Creative Circle 2020 Gold FILM CRAFT - Best Production Design (single), shots Awards EMEA 2021 Gold — VFX, Creative Circle 2020 Silver FILM CRAFT - Best Direction (single) and Creative Circle 2020 Silver FILM CRAFT - Best FX/CGI (single).

What is the tagline of Coca-Cola “Coca Cola - Could I Be Wrong”?

“Everything's better when we're open.”

Sources for the credits and awards

web.archive.orgshots