framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Canadian Down Syndrome Society “Down Syndrome Answers” 2017

Canadian Down Syndrome Society “Down Syndrome Answers” (2017) is a Canadian Down Syndrome Society commercial for FCB. It won 3 awards, including Clio Health 2017 Silver — Film (Health & Wellness) / Branded Entertainment and Content, LIA 2017 Silver — TV/Cinema/Online Film / Innovative Use of TV/Cinema/Online Film and WARC Rankings 2018 Creative 100 #17.

A young woman with Down Syndrome answers common questions about people with Down Syndrome, dispelling myths and promoting understanding.

Video: Canadian Down Syndrome Society on YouTube

Frames

  1. A young woman with short red hair and glasses looks directly at the camera, speaking in a brightly lit room with a window in the background.© Canadian Down Syndrome Society0:00
  2. A young woman with short red hair and glasses speaks directly to the camera in a brightly lit room with a window in the background.© Canadian Down Syndrome Society0:06
  3. Canadian Down Syndrome Society “Down Syndrome Answers”, shot 3© Canadian Down Syndrome Society0:07
  4. Canadian Down Syndrome Society “Down Syndrome Answers”, shot 3© Canadian Down Syndrome Society0:09
  5. Canadian Down Syndrome Society “Down Syndrome Answers”, shot 3© Canadian Down Syndrome Society0:10
  6. Canadian Down Syndrome Society “Down Syndrome Answers”, shot 3© Canadian Down Syndrome Society0:11
  7. A young woman with short red hair and glasses speaks directly to the camera, sitting in a sunlit room with a window and books in the background.© Canadian Down Syndrome Society0:13

Stills © Canadian Down Syndrome Society. Made by FCB.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

People with Down Syndrome answer common questions about themselves.

Tagline: “Search for more answers at CDSS.ca”

direct address to cameramyth vs. realitypersonal testimonyeducational content

The cut

Length
21 s
Shots
5
Average shot
4.2 s

What creatives use Canadian Down Syndrome Society “Down Syndrome Answers” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Canadian Down Syndrome Society “Down Syndrome Answers”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with short red hair and glasses looks directly at the camera, speaking in a brightly lit room with a window in the background.© Canadian Down Syndrome SocietyA young woman with short red hair and glasses speaks directly to the camera in a brightly lit room with a window in the background.© Canadian Down Syndrome SocietyCanadian Down Syndrome Society “Down Syndrome Answers”, 0:07© Canadian Down Syndrome SocietyCanadian Down Syndrome Society “Down Syndrome Answers”, 0:09© Canadian Down Syndrome Society
    Frames from Canadian Down Syndrome Society “Down Syndrome Answers”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Canadian Down Syndrome Society “Down Syndrome Answers” in order, with its length, framing and what happens in it.

    A young woman with short red hair and glasses looks directly at the camera, speaking in a brightly lit room with a window in the background.© Canadian Down Syndrome SocietyA young woman with short red hair and glasses speaks directly to the camera in a brightly lit room with a window in the background.© Canadian Down Syndrome SocietyCanadian Down Syndrome Society “Down Syndrome Answers”, 0:07© Canadian Down Syndrome SocietyCanadian Down Syndrome Society “Down Syndrome Answers”, 0:09© Canadian Down Syndrome SocietyCanadian Down Syndrome Society “Down Syndrome Answers”, 0:10© Canadian Down Syndrome SocietyCanadian Down Syndrome Society “Down Syndrome Answers”, 0:11© Canadian Down Syndrome Society
    Length: 21 s · Shots: 5 · Average shot: 4.2 s

  3. 03Ad ideas: every spot built on a direct address to camera

    Before you present an idea, you need to know who has done it, and how.

    Canadian Down Syndrome Society “Down Syndrome Answers” is built on a direct address to camera. Search the library by idea to see every spot that uses it.

    Lada “Thank You Russia”© LadaInspired by Iceland “Ask Gudmundur – The Human Search Engine”© Inspired by IcelandJack & Jones “Making The Cut”© Jack & JonesApple “Get a Mac”© Apple
    Lada · Inspired by Iceland · Jack & Jones · Apple

More from FCB

Award-winning media & entertainment commercials

Questions

Which agency made Canadian Down Syndrome Society “Down Syndrome Answers”?

FCB created it for Canadian Down Syndrome Society (2017).

What awards did Canadian Down Syndrome Society “Down Syndrome Answers” win?

3 awards, including Clio Health 2017 Silver — Film (Health & Wellness) / Branded Entertainment and Content, LIA 2017 Silver — TV/Cinema/Online Film / Innovative Use of TV/Cinema/Online Film and WARC Rankings 2018 Creative 100 #17.

What is the tagline of Canadian Down Syndrome Society “Down Syndrome Answers”?

“Search for more answers at CDSS.ca”

Sources for the credits and awards

clios.comWARCliaawards.com