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Cadbury “Garage” 2023

Cadbury “Garage” (2023) is a Cadbury commercial directed by Steve Rogers for VCCP, produced by Somesuch. It won 4 awards, including LIA 2023 Gold — Production & Post-Production / Direction, Creative Circle 2023 Gold FILM - Best Broadcast/Terrestrial TV 31 - 60secs (single) and British Arrows 2023 Silver — Best Over 30 And Up To & Including 60 Second.

A father secretly buys his daughter a Cadbury chocolate bar at her garage shop, showing a small act of love.

Video: Cadbury on YouTube

Shot by shot

  1. A young woman with blonde hair in a bun, wearing a blue fleece, works at a counter in a garage shop during the day.© Cadbury0:00
  2. A middle-aged man with a beard and a green jacket looks around a gas station convenience store at night, seen through a reflection.© Cadbury0:02
  3. A young female cashier with blonde hair tied in a bun, wearing a blue fleece, looks up from her register and smiles at a customer in a convenience store.© Cadbury0:06
  4. A middle-aged man with a beard, wearing a jacket, looks through a shop window at a chocolate bar, then turns to the side and smiles.© Cadbury0:13
  5. A middle-aged man with a beard and a green jacket looks through a window, smiling slightly, in a garage or auto shop.© Cadbury0:26
  6. A young female cashier with blonde hair in a blue uniform looks around and then down at the register in a convenience store.© Cadbury0:29
  7. A middle-aged man with a beard, wearing a jacket, smiles and then turns to walk away inside a gas station convenience store.© Cadbury0:34
  8. A young female cashier with blonde hair in a bun, wearing a blue fleece, scans a Cadbury Dairy Milk chocolate bar at a convenience store till.© Cadbury0:37
  9. A female cashier with blonde hair in a blue fleece jacket smiles and then looks down at a Cadbury chocolate bar at a gas station convenience store counter.© Cadbury0:44
  10. A person's hands hold a purple Cadbury Dairy Milk chocolate bar, with a calculator and other items visible on a green counter in a garage.© Cadbury0:46
  11. A young female cashier with blonde hair tied in a bun, wearing a blue fleece, looks up from scanning a Cadbury chocolate bar at a gas station convenience store.© Cadbury0:48
  12. A man with a beard and a green jacket smiles while standing next to a car at a gas station at night, seen through a blurry foreground.© Cadbury0:53

Stills © Cadbury. Made by VCCP, Somesuch and Steve Rogers.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Small, everyday acts of generosity between family members.

Tagline: “There's a glass and a half in everyone.”

secret giftparental loveeveryday herosubtle connectionsmall town life

The cut

Length
60 s
Shots
16
Average shot
3.8 s

What creatives use Cadbury “Garage” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Cadbury “Garage”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with blonde hair in a bun, wearing a blue fleece, works at a counter in a garage shop during the day.© CadburyA middle-aged man with a beard and a green jacket looks around a gas station convenience store at night, seen through a reflection.© CadburyA young female cashier with blonde hair tied in a bun, wearing a blue fleece, looks up from her register and smiles at a customer in a convenience store.© CadburyA middle-aged man with a beard, wearing a jacket, looks through a shop window at a chocolate bar, then turns to the side and smiles.© Cadbury
    Frames from Cadbury “Garage”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Cadbury “Garage” in order, with its length, framing and what happens in it.

    A young woman with blonde hair in a bun, wearing a blue fleece, works at a counter in a garage shop during the day.© CadburyA middle-aged man with a beard and a green jacket looks around a gas station convenience store at night, seen through a reflection.© CadburyA young female cashier with blonde hair tied in a bun, wearing a blue fleece, looks up from her register and smiles at a customer in a convenience store.© CadburyA middle-aged man with a beard, wearing a jacket, looks through a shop window at a chocolate bar, then turns to the side and smiles.© CadburyA middle-aged man with a beard and a green jacket looks through a window, smiling slightly, in a garage or auto shop.© CadburyA young female cashier with blonde hair in a blue uniform looks around and then down at the register in a convenience store.© Cadbury
    Length: 60 s · Shots: 16 · Average shot: 3.8 s

  3. 03Ad ideas: every spot built on a parental love

    Before you present an idea, you need to know who has done it, and how.

    Cadbury “Garage” is built on a parental love. Search the library by idea to see every spot that uses it.

    John Lewis “Monty the Penguin”© John LewisBugaboo “Designed For The Future”© BugabooPotential Energy Action Network “Vote like a Madre”© Potential Energy Action NetworkGerber “Anything for Baby”© Gerber
    John Lewis · Bugaboo · Potential Energy Action Network · Gerber

More commercials by Steve Rogers

More from VCCP

  • Mondelez - Cadbury UK "Bus" (2022) commercial still© Mondelez - Cadbury UKMondelez - Cadbury UK “Bus” 2022Dir. Frédéric Planchon · VCCPIPA Effectiveness Awards Grand Prix 2022
  • Cadbury "Mum's Birthday" (2022) commercial still© CadburyCadbury “Mum's Birthday” 2022VCCPIPA Effectiveness Awards Grand Prix 2022
  • Mondelēz "Made to Share" (2026) commercial still© MondelēzMondelēz “Made to Share” 2026Dir. Zak Razvi · VCCPBritish Arrows Gold 2026
  • Co-op "Owned By You,Right By You" (2025) commercial still© Co-opCo-op “Owned By You,Right By You” 2025Dir. Sam Gainsborough · VCCPBritish Arrows Gold 2025
  • Kwik Fit "Reasons to Drive Away Happy Every Time" (2025) commercial still© Kwik FitKwik Fit “Reasons to Drive Away Happy Every Time” 2025Dir. Harold Einstein · VCCPBritish Arrows Gold 2025
  • O2 "Daisy vs Scammers" (2025) commercial still© O2O2 “Daisy vs Scammers” 2025Dir. Matt Carter · VCCPBritish Arrows Gold 2025

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Cadbury “Garage” commercial?

Steve Rogers directed it, produced by Somesuch, for the agency VCCP.

Which agency made Cadbury “Garage”?

VCCP created it for Cadbury (2023).

What awards did Cadbury “Garage” win?

4 awards, including LIA 2023 Gold — Production & Post-Production / Direction, Creative Circle 2023 Gold FILM - Best Broadcast/Terrestrial TV 31 - 60secs (single), British Arrows 2023 Silver — Best Over 30 And Up To & Including 60 Second and Creative Circle 2023 Silver FILM - Best Cinema 60secs & under (single).

What is the tagline of Cadbury “Garage”?

“There's a glass and a half in everyone.”

Sources for the credits and awards

britisharrows.comweb.archive.org2023.liaentries.com