framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Cadbury “Cadbury” 2018

Cadbury “Cadbury” (2018) is a Cadbury commercial directed by Frédéric Planchon for VCCP, produced by Academy. It won 2 awards, including Creative Circle 2018 Silver FILM - Best Cinema (single).

A young couple discusses the mysterious origins of crop circles and the unique twirly texture of a Cadbury Twirl chocolate bar, blending curiosity with a touch of playful banter.

Video: Cadbury on YouTube

Stills © Cadbury. Made by VCCP, Academy and Frédéric Planchon.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Two friends ponder the mystery of Twirl's unique texture, linking it to crop circles.

Tagline: “What makes it so twirly?”

playful bantermystery of everyday objectscasual conversationproduct demonstrationquirky comparison

The cut

Length
30 s
Shots
9
Average shot
3.3 s

What creatives use Cadbury “Cadbury” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Cadbury “Cadbury”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A Cadbury Twirl chocolate bar, partially unwrapped, rests on a purple book and a beige backpack, with text asking "What makes it so twirly?"© Cadbury
    Frames from Cadbury “Cadbury”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Cadbury “Cadbury” in order, with its length, framing and what happens in it.

    A Cadbury Twirl chocolate bar, partially unwrapped, rests on a purple book and a beige backpack, with text asking "What makes it so twirly?"© Cadbury
    Length: 30 s · Shots: 9 · Average shot: 3.3 s

  3. 03Ad ideas: every spot built on a playful banter

    Before you present an idea, you need to know who has done it, and how.

    Cadbury “Cadbury” is built on a playful banter. Search the library by idea to see every spot that uses it.

    Tesco “That's What Makes It Christmas”© TescoToyota “In the Middle”© ToyotaCadbury “Beach Huts”© CadburyJenny Craig “Have You Called Jenny Yet”© Jenny Craig
    Tesco · Toyota · Cadbury · Jenny Craig

More commercials by Frédéric Planchon

More from VCCP

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Cadbury “Cadbury” commercial?

Frédéric Planchon directed it, produced by Academy, for the agency VCCP.

Which agency made Cadbury “Cadbury”?

VCCP created it for Cadbury (2018).

What awards did Cadbury “Cadbury” win?

2 awards, including Creative Circle 2018 Silver FILM - Best Cinema (single) and Creative Circle 2018 Silver FILM - Best TV 60secs & over (single).

What is the tagline of Cadbury “Cadbury”?

“What makes it so twirly?”

Sources for the credits and awards

web.archive.org