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Boston Bruins “Date” 2010

Boston Bruins “Date” (2010) is a Boston Bruins commercial directed by Harold Einstein, produced by Station Film. It won 2 awards, including One Show 2010 Silver Pencil — Consumer Television.

A young man in a Boston Bruins jersey tries to date a woman in a Montreal Canadiens jersey, but the Bruins mascot intervenes.

Video: Harold Einstein on Vimeo

Shot by shot

  1. A young man in a Boston Bruins jersey offers a beer to a young woman in a Montreal Canadiens jersey in a locker room.© Boston Bruins0:00
  2. A large, dark brown bear stands in an interior setting, looking directly at the camera with a slightly open mouth.© Boston Bruins0:05
  3. A young woman and man in hockey jerseys stand with beers, looking at a large black bear standing upright at a concession stand.© Boston Bruins0:07
  4. A woman in a Montreal Canadiens jersey holds a beer, then a man in a Boston Bruins jersey takes a beer from a tray, then looks at the camera in an arena concourse.© Boston Bruins0:10
  5. A young man in a Boston Bruins jersey holds a tray with a drink, looking at a large black bear in a locker room.© Boston Bruins0:16
  6. A man in a Bruins jersey gets beer spilled on him by a bear mascot, while a woman in a Canadiens jersey watches at a concession stand.© Boston Bruins0:18
  7. A young woman in a Montreal Canadiens jersey holds a drink, looking downcast in a brightly lit arena concourse.© Boston Bruins0:19
  8. A young man in a Bruins jersey is tied up by a bear mascot, while a young woman in a Canadiens jersey watches, and a vendor stands behind a counter at a stadium.© Boston Bruins0:20
  9. A black bear logo with "BRUINS HOCKEY RULES" text is displayed on a white background, with "bostonbruinsTV.com" appearing below.© Boston Bruins0:27

Stills © Boston Bruins. Made by Station Film and Harold Einstein.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A mascot enforces dating rules between rival hockey fans.

Tagline: “NEVER DATE WITHIN THE DIVISION”

rivalrymascot mischiefforbidden loveunexpected interventionhumorous consequence

The cut

Length
30 s
Shots
9
Average shot
3.3 s

What creatives use Boston Bruins “Date” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Boston Bruins “Date”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man in a Boston Bruins jersey offers a beer to a young woman in a Montreal Canadiens jersey in a locker room.© Boston BruinsA large, dark brown bear stands in an interior setting, looking directly at the camera with a slightly open mouth.© Boston BruinsA young woman and man in hockey jerseys stand with beers, looking at a large black bear standing upright at a concession stand.© Boston BruinsA woman in a Montreal Canadiens jersey holds a beer, then a man in a Boston Bruins jersey takes a beer from a tray, then looks at the camera in an arena concourse.© Boston Bruins
    Frames from Boston Bruins “Date”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Boston Bruins “Date” in order, with its length, framing and what happens in it.

    A young man in a Boston Bruins jersey offers a beer to a young woman in a Montreal Canadiens jersey in a locker room.© Boston BruinsA large, dark brown bear stands in an interior setting, looking directly at the camera with a slightly open mouth.© Boston BruinsA young woman and man in hockey jerseys stand with beers, looking at a large black bear standing upright at a concession stand.© Boston BruinsA woman in a Montreal Canadiens jersey holds a beer, then a man in a Boston Bruins jersey takes a beer from a tray, then looks at the camera in an arena concourse.© Boston BruinsA young man in a Boston Bruins jersey holds a tray with a drink, looking at a large black bear in a locker room.© Boston BruinsA man in a Bruins jersey gets beer spilled on him by a bear mascot, while a woman in a Canadiens jersey watches at a concession stand.© Boston Bruins
    Length: 30 s · Shots: 9 · Average shot: 3.3 s

  3. 03Ad ideas: every spot built on a rivalry

    Before you present an idea, you need to know who has done it, and how.

    Boston Bruins “Date” is built on a rivalry. Search the library by idea to see every spot that uses it.

    Aldi “Like Brands”© AldiGatorade “Replay”© GatoradeUber Eats “Hungry for the Truth”© Uber EatsRiyadh Season “Crawford VS Madrimov - Everything or Nothing”© Riyadh Season
    Aldi · Gatorade · Uber Eats · Riyadh Season

More commercials by Harold Einstein

Award-winning sport commercials

Questions

Who directed the Boston Bruins “Date” commercial?

Harold Einstein directed it, produced by Station Film.

What awards did Boston Bruins “Date” win?

2 awards, including One Show 2010 Silver Pencil — Consumer Television and One Show 2010 Bronze Pencil — Consumer Television.

What is the tagline of Boston Bruins “Date”?

“NEVER DATE WITHIN THE DIVISION”

Sources for the credits and awards

oneclub.orgoneclub.org