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Bacardi “Dance Floor” 2018

Bacardi “Dance Floor” (2018) is a Bacardi commercial directed by Tom Kuntz for AMV BBDO, produced by MJZ. It won one award: Kinsale Sharks 2018 Bronze Music & Sound Craft (International) - Best Use of Licensed Music - SYNC.

This ad showcases people dancing spontaneously in various everyday locations, transforming ordinary spaces into vibrant dance floors, all while enjoying Bacardi.

Video: BACARDÍ on YouTube

Shot by shot

  1. A person in a green shirt and sneakers is seen relaxing on a striped couch with their feet up, in a colorful living room with an open door leading to a balcony.© Bacardi0:00
  2. A person wearing green pants and patterned sneakers jumps up and down on a patterned rug in a colorful, bohemian-style living room.© Bacardi0:01
  3. A person holds a glass of Bacardi and coke while another person dances in the background of a barbershop.© Bacardi0:10
  4. A brown dog lies on a checkered floor, looking out an open doorway at people and a motorcycle on a street at night.© Bacardi0:11
  5. Two men in casual clothes dance in the street, with other people and buildings in the background, during golden hour.© Bacardi0:12
  6. A shirtless man in patterned shorts and yellow socks dances in a laundromat with washing machines and yellow chairs.© Bacardi0:15
  7. A person's legs are seen from the water as they run through the ocean at sunset, with palm trees in the background.© Bacardi0:16
  8. A woman in a green bikini walks past a beach chair on a sandy beach at sunset, with other people in the background.© Bacardi0:17
  9. Bacardi “Dance Floor”, shot 11© Bacardi0:20
  10. A person in red shoes dances in front of a laundromat at night, with other people visible in the background.© Bacardi0:23

Stills © Bacardi. Made by AMV BBDO, MJZ and Tom Kuntz.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Everywhere is a dance floor if you have the spirit and Bacardi.

Tagline: “If it's a floor, it's a dance floor. Bacardi. Do what moves you.”

spontaneous dance partyeveryday locations as stagesjoyful liberationproduct as catalyst for fun

The cut

Length
30 s
Shots
15
Average shot
2.0 s

What creatives use Bacardi “Dance Floor” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Bacardi “Dance Floor”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person in a green shirt and sneakers is seen relaxing on a striped couch with their feet up, in a colorful living room with an open door leading to a balcony.© BacardiA person wearing green pants and patterned sneakers jumps up and down on a patterned rug in a colorful, bohemian-style living room.© BacardiA person holds a glass of Bacardi and coke while another person dances in the background of a barbershop.© BacardiA brown dog lies on a checkered floor, looking out an open doorway at people and a motorcycle on a street at night.© Bacardi
    Frames from Bacardi “Dance Floor”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Bacardi “Dance Floor” in order, with its length, framing and what happens in it.

    A person in a green shirt and sneakers is seen relaxing on a striped couch with their feet up, in a colorful living room with an open door leading to a balcony.© BacardiA person wearing green pants and patterned sneakers jumps up and down on a patterned rug in a colorful, bohemian-style living room.© BacardiA person holds a glass of Bacardi and coke while another person dances in the background of a barbershop.© BacardiA brown dog lies on a checkered floor, looking out an open doorway at people and a motorcycle on a street at night.© BacardiTwo men in casual clothes dance in the street, with other people and buildings in the background, during golden hour.© BacardiA shirtless man in patterned shorts and yellow socks dances in a laundromat with washing machines and yellow chairs.© Bacardi
    Length: 30 s · Shots: 15 · Average shot: 2.0 s

  3. 03Ad ideas: every spot built on a spontaneous dance party

    Before you present an idea, you need to know who has done it, and how.

    Bacardi “Dance Floor” is built on a spontaneous dance party. Search the library by idea to see every spot that uses it.

    Coca-Cola “Open That Coca-Cola”© Coca-ColaGafas de sol “El Sol”© Gafas de solMarcos Kotlhar “Dance Floor”© Marcos KotlharJBL “Tour Pro 3”© JBL
    Coca-Cola · Gafas de sol · Marcos Kotlhar · JBL

More commercials by Tom Kuntz

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Award-winning spirits commercials

Questions

Who directed the Bacardi “Dance Floor” commercial?

Tom Kuntz directed it, produced by MJZ, for the agency AMV BBDO.

Which agency made Bacardi “Dance Floor”?

AMV BBDO created it for Bacardi (2018).

What awards did Bacardi “Dance Floor” win?

1 awards, including Kinsale Sharks 2018 Bronze Music & Sound Craft (International) - Best Use of Licensed Music - SYNC.

What is the tagline of Bacardi “Dance Floor”?

“If it's a floor, it's a dance floor. Bacardi. Do what moves you.”

Sources for the credits and awards

web.archive.orgweb.archive.orgLBB