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Apple Music “Stay” 2023

Apple Music “Stay” (2023) is an Apple Music commercial directed by Kim Gehrig for Apple Marcom, produced by Somesuch. It won one award: Ciclope 2023 Bronze Production Casting.

A diverse group of passionate NFL fans, dressed in elaborate costumes and face paint, sing along to Rihanna's 'Stay' in anticipation of her Super Bowl Halftime Show.

Video: Kim Gehrig on Vimeo

Shot by shot

  1. A Black man with a beard, wearing a white and blue football jersey and a pearl necklace, looks directly at the camera in a dark setting.© Apple Music0:31
  2. A man with a beard and a baseball cap transforms into a younger man with a different cap and then into a man with a ponytail and a cap, all against a dark background.© Apple Music0:42
  3. A person with a split face, half male and half female, looks directly at the camera in a studio void.© Apple Music0:48
  4. A man with a long grey beard, wearing a Dallas Cowboys jersey and star-shaped sunglasses, cheers enthusiastically in a dark void.© Apple Music1:08
  5. A man with a beard, wearing a white and blue football jersey and a pearl necklace, sings with his eyes closed against a dark background.© Apple Music1:09
  6. A man with dreadlocks and a blue beanie, wearing a Carolina Panthers jersey, shouts with his arm raised in a dark setting.© Apple Music1:22
  7. A man with a long grey beard, wearing a Dallas Cowboys jersey, a large cowboy hat, and star-shaped sunglasses, gestures excitedly in a dark studio.© Apple Music1:23
  8. A male football fan, with red face paint and a red bandana, wearing a red and yellow jersey, screams in a dark void.© Apple Music1:37

Stills © Apple Music. Made by Apple Marcom, Somesuch and Kim Gehrig.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

NFL fans singing Rihanna's 'Stay' to promote her Super Bowl Halftime Show.

Tagline: “RIHANNA RETURNS”

fanaticismanticipationmusical performancecostume playdiverse castemotional connection to music

The cut

Length
110 s
Shots
61
Average shot
1.8 s

What creatives use Apple Music “Stay” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Apple Music “Stay”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A Black man with a beard, wearing a white and blue football jersey and a pearl necklace, looks directly at the camera in a dark setting.© Apple MusicA man with a beard and a baseball cap transforms into a younger man with a different cap and then into a man with a ponytail and a cap, all against a dark background.© Apple MusicA person with a split face, half male and half female, looks directly at the camera in a studio void.© Apple MusicA man with a long grey beard, wearing a Dallas Cowboys jersey and star-shaped sunglasses, cheers enthusiastically in a dark void.© Apple Music
    Frames from Apple Music “Stay”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Apple Music “Stay” in order, with its length, framing and what happens in it.

    A Black man with a beard, wearing a white and blue football jersey and a pearl necklace, looks directly at the camera in a dark setting.© Apple MusicA man with a beard and a baseball cap transforms into a younger man with a different cap and then into a man with a ponytail and a cap, all against a dark background.© Apple MusicA person with a split face, half male and half female, looks directly at the camera in a studio void.© Apple MusicA man with a long grey beard, wearing a Dallas Cowboys jersey and star-shaped sunglasses, cheers enthusiastically in a dark void.© Apple MusicA man with a beard, wearing a white and blue football jersey and a pearl necklace, sings with his eyes closed against a dark background.© Apple MusicA man with dreadlocks and a blue beanie, wearing a Carolina Panthers jersey, shouts with his arm raised in a dark setting.© Apple Music
    Length: 110 s · Shots: 61 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a anticipation

    Before you present an idea, you need to know who has done it, and how.

    Apple Music “Stay” is built on a anticipation. Search the library by idea to see every spot that uses it.

    Czech Philharmonic “Our Friends in Japan Understand Us”© Czech PhilharmonicFIAT “Waiting for Operation No Grey”© FIATStudio Brussel “Studio Brussel - We Want More”© Studio BrusselPedigree “Dog Dates”© Pedigree
    Czech Philharmonic · FIAT · Studio Brussel · Pedigree

More commercials by Kim Gehrig

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Questions

Who directed the Apple Music “Stay” commercial?

Kim Gehrig directed it, produced by Somesuch, for the agency Apple Marcom.

Which agency made Apple Music “Stay”?

Apple Marcom created it for Apple Music (2023).

What awards did Apple Music “Stay” win?

1 awards, including Ciclope 2023 Bronze Production Casting.

What is the tagline of Apple Music “Stay”?

“RIHANNA RETURNS”

Sources for the credits and awards

awards.ciclopefestival.com