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Amazon “Great Shows Stay With You - Conference” 2020

Amazon “Great Shows Stay With You - Conference” (2020) is an Amazon commercial directed by Steve Rogers for Droga5, produced by Somesuch x Revolver/Will O'Rourke. It won 2 awards, including Ciclope 2019 Gold Production Direction - Under 90 Seconds and British Arrows 2020 Silver — Best Over 30 And Up To & Including 60 Second.

A woman's intense immersion in a historical drama series causes her to react to mundane office situations as if they were epic battles, leading to hilarious misunderstandings.

Video: Amazon Prime Video UK & IE on YouTube

Shot by shot

  1. Three people, two men and one woman, stand at a bus stop on a city street, looking at their phones.© Amazon0:00
  2. A woman with blonde hair and earbuds looks up from her phone while waiting at a bus stop with other people.© Amazon0:05
  3. A woman in a blue shirt accidentally sprays red liquid from a blender onto a blonde woman in a white shirt in an office kitchen.© Amazon0:12
  4. A diverse group of people wait in line at a coffee shop, with baristas working behind the counter.© Amazon0:16
  5. A young woman with blonde hair, wearing a light blue shirt, sits at a desk in an office, looking around with a neutral expression.© Amazon0:23
  6. A woman with blonde hair, seen from behind, sits at a desk in a busy open-plan office, waving her hands in frustration.© Amazon0:25
  7. A woman with blonde hair and blue eyes stares intensely at the camera, holding her hands up as if to stop something, in an office setting.© Amazon0:30
  8. A young woman in a pink shirt stands in a hallway, looking thoughtful, with her reflection visible in a mirror.© Amazon0:33
  9. A woman in a white shirt, carrying a stack of folders, exits an elevator in an office building.© Amazon0:35
  10. A man in a light blue shirt and dark tie stirs a mug in an office kitchen, looking around with a slightly concerned expression.© Amazon0:44
  11. A man in a light blue shirt and tie looks over his shoulder at a woman in a peach top in an office kitchen.© Amazon0:46
  12. A woman in a peach shirt screams in a conference room, startling people in the background.© Amazon0:50

Stills © Amazon. Made by Droga5, Somesuch x Revolver/Will O'Rourke and Steve Rogers.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Everyday office life becomes an epic drama when viewed through the lens of a TV show.

Tagline: “Great shows stay with you.”

fish out of watermisinterpretation of realityescalating absurditymundane made epicdaydreamingdramatic irony

The cut

Length
60 s
Shots
32
Average shot
1.9 s

What creatives use Amazon “Great Shows Stay With You - Conference” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Amazon “Great Shows Stay With You - Conference”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Three people, two men and one woman, stand at a bus stop on a city street, looking at their phones.© AmazonA woman with blonde hair and earbuds looks up from her phone while waiting at a bus stop with other people.© AmazonA woman in a blue shirt accidentally sprays red liquid from a blender onto a blonde woman in a white shirt in an office kitchen.© AmazonA diverse group of people wait in line at a coffee shop, with baristas working behind the counter.© Amazon
    Frames from Amazon “Great Shows Stay With You - Conference”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Amazon “Great Shows Stay With You - Conference” in order, with its length, framing and what happens in it.

    Three people, two men and one woman, stand at a bus stop on a city street, looking at their phones.© AmazonA woman with blonde hair and earbuds looks up from her phone while waiting at a bus stop with other people.© AmazonA woman in a blue shirt accidentally sprays red liquid from a blender onto a blonde woman in a white shirt in an office kitchen.© AmazonA diverse group of people wait in line at a coffee shop, with baristas working behind the counter.© AmazonA young woman with blonde hair, wearing a light blue shirt, sits at a desk in an office, looking around with a neutral expression.© AmazonA woman with blonde hair, seen from behind, sits at a desk in a busy open-plan office, waving her hands in frustration.© Amazon
    Length: 60 s · Shots: 32 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a fish out of water

    Before you present an idea, you need to know who has done it, and how.

    Amazon “Great Shows Stay With You - Conference” is built on a fish out of water. Search the library by idea to see every spot that uses it.

    Cupnoodle “Globalization”© CupnoodlePaul Wellstone for Senate “Looking for Rudy”© Paul Wellstone for SenateWaitrose “The Gastronaut”© WaitroseNetflix “Discover Your Future”© Netflix
    Cupnoodle · Paul Wellstone for Senate · Waitrose · Netflix

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Questions

Who directed the Amazon “Great Shows Stay With You - Conference” commercial?

Steve Rogers directed it, produced by Somesuch x Revolver/Will O'Rourke, for the agency Droga5.

Which agency made Amazon “Great Shows Stay With You - Conference”?

Droga5 created it for Amazon (2020).

What awards did Amazon “Great Shows Stay With You - Conference” win?

2 awards, including Ciclope 2019 Gold Production Direction - Under 90 Seconds and British Arrows 2020 Silver — Best Over 30 And Up To & Including 60 Second.

What is the tagline of Amazon “Great Shows Stay With You - Conference”?

“Great shows stay with you.”

Sources for the credits and awards

britisharrows.comawards.ciclopefestival.com