framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Aldi “Like Brands” 2012

Aldi “Like Brands” (2012) is an Aldi commercial for McCann. It won 7 awards, including British Arrows 2012 Best 20 Second TV Commercial Gold and IPA Effectiveness 2012 Gold.

A pale, elderly vampire on a sunny beach expresses his love for sunscreen but not for the living, before being hit by a beach ball.

Video: McCann London on Vimeo

Frames

  1. A pale, elderly man dressed as a vampire in a black cape and red swim shorts sips a drink on a beach chair, surrounded by beachgoers and two sunscreen bottles on a table.© Aldi0:00
  2. Aldi “Like Brands”, shot 1© Aldi0:01
  3. Aldi “Like Brands”, shot 1© Aldi0:02
  4. Aldi “Like Brands”, shot 1© Aldi0:04
  5. Aldi “Like Brands”, shot 1© Aldi0:05
  6. Aldi “Like Brands”, shot 1© Aldi0:07
  7. A man in a black cape and white wig sits in a beach chair, looking distressed, while a beach ball bounces near other beachgoers on a sunny beach.© Aldi0:09
  8. The Aldi logo is centered on a dark blue background with the tagline "Like brands. Only cheaper." below it.© Aldi0:13

Stills © Aldi. Made by McCann.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Vampire on a beach highlights sunscreen's importance and Aldi's value.

Tagline: “Like brands. Only cheaper.”

fish out of waterironic humorexaggerated characterunexpected settingprice comparison

The cut

Length
15 s
Shots
3
One take
10 s in a single shot

What creatives use Aldi “Like Brands” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Aldi “Like Brands”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A pale, elderly man dressed as a vampire in a black cape and red swim shorts sips a drink on a beach chair, surrounded by beachgoers and two sunscreen bottles on a table.© AldiAldi “Like Brands”, 0:01© AldiAldi “Like Brands”, 0:02© AldiAldi “Like Brands”, 0:04© Aldi
    Frames from Aldi “Like Brands”

  2. 02How a one-take commercial is built

    10 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A pale, elderly man dressed as a vampire in a black cape and red swim shorts sips a drink on a beach chair, surrounded by beachgoers and two sunscreen bottles on a table.© AldiAldi “Like Brands”, 0:01© AldiAldi “Like Brands”, 0:02© AldiAldi “Like Brands”, 0:04© AldiAldi “Like Brands”, 0:05© AldiAldi “Like Brands”, 0:07© Aldi
    Length: 15 s · Shots: 3 · One take: 10 s in a single shot

  3. 03Ad ideas: every spot built on a fish out of water

    Before you present an idea, you need to know who has done it, and how.

    Aldi “Like Brands” is built on a fish out of water. Search the library by idea to see every spot that uses it.

    Cupnoodle “Globalization”© CupnoodlePaul Wellstone for Senate “Looking for Rudy”© Paul Wellstone for SenateWaitrose “The Gastronaut”© WaitroseNetflix “Discover Your Future”© Netflix
    Cupnoodle · Paul Wellstone for Senate · Waitrose · Netflix

More from McCann

Award-winning retail commercials

Questions

Which agency made Aldi “Like Brands”?

McCann created it for Aldi (2012).

What awards did Aldi “Like Brands” win?

7 awards, including British Arrows 2012 Best 20 Second TV Commercial Gold, British Arrows 2012 Gold — Best 20 Second Tv Commercial, British Arrows 2012 Gold — Non-Alcoholic Beverages & Water and British Arrows 2012 Gold — Uk Series.

What is the tagline of Aldi “Like Brands”?

“Like brands. Only cheaper.”

Sources for the credits and awards

britisharrows.comipa.co.ukyoutube.comthedrum.com