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advertising agency

Cheil Worldwide

Cheil Worldwide is a advertising agency. FrameThrower's visual library has 13 of its commercials (2012–2025), cut shot by shot, 1 of them award-winning. The work includes spots for Samsung, International Committee of the Red Cross, Samsung Electronics and Old Blood Gin, directed by Maxi Blanco, John Park and Sean Frewer among others, produced with Landia, Addict Media Films and Radke.

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13
Commercials in our library
1
Award-winning
2012–2025
Active

01 · Featured

Cheil Worldwide's most awarded commercial

Samsung Electronics “What Does Your Mind See” (2012), still© Samsung ElectronicsSamsung Electronics “What Does Your Mind See” (2012), frame 2© Samsung ElectronicsSamsung Electronics “What Does Your Mind See” (2012), frame 3© Samsung ElectronicsSamsung Electronics “What Does Your Mind See” (2012), frame 4© Samsung ElectronicsSamsung Electronics “What Does Your Mind See” (2012), frame 5© Samsung ElectronicsSamsung Electronics “What Does Your Mind See” (2012), frame 6© Samsung Electronics

Spikes Asia Grand Prix 2012

Samsung Electronics “What Does Your Mind See” 2012

This commercial explores the concept of sight and insight through a series of sensory experiences and photographic interpretations, culminating in an art gallery exhibition of the captured moments.

Directed by John Park · Cheil Worldwide · Addict Media Films

02 · Directors

Notable directors at Cheil Worldwide

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Cheil Worldwide's clients

Every brand in the library, by award-winning work.

  • Samsung Electronics2012

    1 commercials · 1 award-winning

  • Samsung2014–2025

    8 commercials

  • International Committee of the Red Cross2019

    2 commercials

  • Old Blood Gin2018

    1 commercials

  • Samsung Australia2023

    1 commercials

04 · Works with

Who Cheil Worldwide works with

From the credits: the companies behind the spots, by number of spots.

Production companies Cheil Worldwide hires

05 · Awards

Cheil Worldwide's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 1

    Spikes Asia

    1 top prize

Top award-winning spots

  • Spikes Asia Grand Prix 2012Samsung Electronics “What Does Your Mind See”

06 · Work

Commercials by Cheil Worldwide

Our visual library has 13 Cheil Worldwide commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2020
2025

Latest

Samsung “Vision AI” (2025)© SamsungSamsung “Vision AI” 2025
Samsung “Curved TV” (2024)© SamsungSamsung “Curved TV” 2024
Samsung Australia “Mario Götze” (2023)© Samsung AustraliaSamsung Australia “Mario Götze” 2023
Samsung “Curve Tv” (2023)© SamsungSamsung “Curve Tv” 2023
Samsung “Galaxy Unpacked 2023” (2023)© SamsungSamsung “Galaxy Unpacked 2023” 2023

Most awarded

  • Samsung Electronics "What Does Your Mind See" (2012) commercial still© Samsung ElectronicsSamsung Electronics “What Does Your Mind See” 2012Dir. John Park · Cheil WorldwideSpikes Asia Grand Prix 2012
  • Samsung "Vision AI" (2025) commercial still© SamsungSamsung “Vision AI” 2025Dir. Billy Pols · Cheil Worldwide
  • Samsung "Curved TV" (2024) commercial still© SamsungSamsung “Curved TV” 2024Dir. Corydon Wagner · Cheil Worldwide
  • Samsung Australia "Mario Götze" (2023) commercial still© Samsung AustraliaSamsung Australia “Mario Götze” 2023Dir. Stuart McIntyre · Cheil Worldwide
  • Samsung "Curve Tv" (2023) commercial still© SamsungSamsung “Curve Tv” 2023Dir. Burak Yıldırım · Cheil Worldwide
  • Samsung "Galaxy Unpacked 2023" (2023) commercial still© SamsungSamsung “Galaxy Unpacked 2023” 2023Dir. Pablo Gostanian · Cheil Worldwide
  • Samsung "Smart Suit" (2020) commercial still© SamsungSamsung “Smart Suit” 2020Dir. Bob van de Gronde · Cheil Worldwide
  • Samsung "Expand Your Galaxy" (2020) commercial still© SamsungSamsung “Expand Your Galaxy” 2020Dir. Lee J Ford · Cheil Worldwide
  • International Committee of the Red Cross "Missing Relatives" (2019) commercial still© International Committee of the Red CrossInternational Committee of the Red Cross “Missing Relatives” 2019Dir. Maxi Blanco · Cheil Worldwide
  • International Committee of the Red Cross "Detras" (2019) commercial still© International Committee of the Red CrossInternational Committee of the Red Cross “Detras” 2019Dir. Maxi Blanco · Cheil Worldwide
  • Old Blood Gin "Old Blood Gin" (2018) commercial still© Old Blood GinOld Blood Gin “Old Blood Gin” 2018Dir. Sean Frewer · Cheil Worldwide
  • Samsung "Smart Camera" (2014) commercial still© SamsungSamsung “Smart Camera” 2014Dir. Gerard de Thame · Cheil Worldwide
  • Samsung "Christmas Round Ours" (2014) commercial still© SamsungSamsung “Christmas Round Ours” 2014Dir. Josh and Xander · Cheil Worldwide

07 · For producers

What producers use Cheil Worldwide's page for

  1. 01Who Cheil Worldwide hires

    Before a pitch, you need to know which directors and production companies an agency trusts.

    The directors and production companies behind Cheil Worldwide's 13 commercials, spot by spot.

    Samsung Electronics “What Does Your Mind See”© Samsung ElectronicsSamsung “Vision AI”© SamsungSamsung “Curved TV”© SamsungSamsung Australia “Mario Götze”© Samsung Australia
    Maxi Blanco · John Park · Sean Frewer
  2. 02Audit an agency's work

    Comparing companies means hunting through reels, trade press and award sites.

    Cheil Worldwide's work by year, brand and award in one place, and the companies with a similar body of work.

    TBWA\Media Arts Lab© AppleApple© AppleDroga5© The New York TimesSquarespace© Squarespace
    Similar: TBWA\Media Arts Lab, Apple, Droga5

08 · Questions

About Cheil Worldwide

What commercials has Cheil Worldwide made?+

13 in the library, 2012–2025, including Samsung Electronics “What Does Your Mind See”, Samsung “Vision AI”, Samsung “Curved TV” and Samsung Australia “Mario Götze”.

Which directors does Cheil Worldwide work with?+

Maxi Blanco (2), John Park (1), Sean Frewer (1), Stuart McIntyre (1), Gerard de Thame (1) and Bob van de Gronde (1).

What awards has Cheil Worldwide's work won?+

1 award-winning spots, including Spikes Asia Grand Prix 2012 for Samsung Electronics “What Does Your Mind See”.

Who are Cheil Worldwide's clients?+

In the library: Samsung Electronics (1 commercials, 2012–2012), Samsung (8 commercials, 2014–2025), International Committee of the Red Cross (2 commercials, 2019–2019), Old Blood Gin (1 commercials, 2018–2018) and Samsung Australia (1 commercials, 2023–2023).

09 · Discover

Other agencies with similar work

Not connected to Cheil Worldwide: matched by the ideas, tone and categories of their commercials.