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Adidas “Arsenal, Third Kit 23-24” 2024

Adidas “Arsenal, Third Kit 23-24” (2024) is an Adidas commercial for Arsenal Creative Studio, produced by Volt Sport. It won one award: D&AD 2024 Wood Pencil — Film / Fashion.

A diverse group of Arsenal fans, from older women to young men and professional players, proudly wear the new third kit while going about their daily lives in a vibrant, community-focused setting.

Video: Arsenal on YouTube

Shot by shot

  1. Two older women, one with blonde hair and the other with grey hair, wear headscarves, sunglasses, and Arsenal jerseys as they walk down a city street.© Adidas0:00
  2. Two older women, one in a purple coat and the other in a teal shirt, walk past a green Italian restaurant with shopping carts on a sunny day.© Adidas0:04
  3. A close-up shot of a rotating kebab skewer cooking in a dimly lit, tiled kitchen, with a fish decoration on the wall.© Adidas0:09
  4. A person's hands are seen from above, placing a lemon wedge into a tray of paella with shrimp, mussels, and peas.© Adidas0:14
  5. A middle-aged man with a beard, wearing a brown jacket and a teal shirt, hands over a white paper bag in a tiled kitchen.© Adidas0:18
  6. A young male in his 20s, wearing an Arsenal football jersey, walks along a street with old buildings and shops, looking up at the sky.© Adidas0:27
  7. A young man in a green jersey runs across a crosswalk to embrace an older man in a brown jacket, while two other people watch on a residential street.© Adidas0:32
  8. A young man with blue eyes and light stubble looks intently at another man's ear, who has a beard and dark hair, in a close-up shot.© Adidas0:35
  9. Three male soccer players, wearing green jerseys and stylish outfits, eat ice cream cones while leaning against a brick wall outdoors.© Adidas0:38
  10. Three male soccer players in stylish outfits and green jerseys stand against a brick wall, eating ice cream cones on a street.© Adidas0:40
  11. A bright, glowing headlight of a vintage scooter is seen through a dark, circular vignette, with red fabric in the background.© Adidas0:46
  12. A young woman in a green jersey and red cape walks across a crosswalk in a city, with a billboard and a scooter in the background.© Adidas0:52

Stills © Adidas. Made by Arsenal Creative Studio and Volt Sport.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing the new Arsenal kit as a symbol of community and everyday style.

Tagline: “EUROPE'S NEVER LOOKED SO GOOD”

community prideeveryday heroesfashion statementgenerational connectionurban lifestyle

The cut

Length
67 s
Shots
21
Average shot
3.2 s

What creatives use Adidas “Arsenal, Third Kit 23-24” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Adidas “Arsenal, Third Kit 23-24”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two older women, one with blonde hair and the other with grey hair, wear headscarves, sunglasses, and Arsenal jerseys as they walk down a city street.© AdidasTwo older women, one in a purple coat and the other in a teal shirt, walk past a green Italian restaurant with shopping carts on a sunny day.© AdidasA close-up shot of a rotating kebab skewer cooking in a dimly lit, tiled kitchen, with a fish decoration on the wall.© AdidasA person's hands are seen from above, placing a lemon wedge into a tray of paella with shrimp, mussels, and peas.© Adidas
    Frames from Adidas “Arsenal, Third Kit 23-24”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Adidas “Arsenal, Third Kit 23-24” in order, with its length, framing and what happens in it.

    Two older women, one with blonde hair and the other with grey hair, wear headscarves, sunglasses, and Arsenal jerseys as they walk down a city street.© AdidasTwo older women, one in a purple coat and the other in a teal shirt, walk past a green Italian restaurant with shopping carts on a sunny day.© AdidasA close-up shot of a rotating kebab skewer cooking in a dimly lit, tiled kitchen, with a fish decoration on the wall.© AdidasA person's hands are seen from above, placing a lemon wedge into a tray of paella with shrimp, mussels, and peas.© AdidasA middle-aged man with a beard, wearing a brown jacket and a teal shirt, hands over a white paper bag in a tiled kitchen.© AdidasA young male in his 20s, wearing an Arsenal football jersey, walks along a street with old buildings and shops, looking up at the sky.© Adidas
    Length: 67 s · Shots: 21 · Average shot: 3.2 s

  3. 03Ad ideas: every spot built on a community pride

    Before you present an idea, you need to know who has done it, and how.

    Adidas “Arsenal, Third Kit 23-24” is built on a community pride. Search the library by idea to see every spot that uses it.

    adidas “Heart of the City”© adidasJack Daniel's “Our Town”© Jack Daniel'sLvmh “Manny”© LvmhUmbro X West Ham United “Umbro X West Ham United 'We Are East London”© Umbro X West Ham United
    adidas · Jack Daniel's · Lvmh · Umbro X West Ham United

More from Arsenal Creative Studio

Award-winning sport commercials

Questions

Which agency made Adidas “Arsenal, Third Kit 23-24”?

Arsenal Creative Studio created it for Adidas (2024).

What awards did Adidas “Arsenal, Third Kit 23-24” win?

1 awards, including D&AD 2024 Wood Pencil — Film / Fashion.

What is the tagline of Adidas “Arsenal, Third Kit 23-24”?

“EUROPE'S NEVER LOOKED SO GOOD”

Sources for the credits and awards

dandad.org