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Arsenal x Aries “The Arsenal Faithful” 2025

Arsenal x Aries “The Arsenal Faithful” (2025) is an Arsenal x Aries commercial directed by Marc Sidelsky for Arsenal Creative Studio, produced by Knucklehead. It won 4 awards, including British Arrows 2025 Gold — Fashion & Apparel and Creative Circle 2025 Gold Film - Fashion Commercial Film : SINGLE.

A diverse group of Arsenal fans, dressed in patterned robes, sing a hymn-like chant in a modern church, celebrating their team's legacy and community.

Video: Soundtree Music on Vimeo

Shot by shot

  1. A diverse group of people, including a man in a blue cap and a person with a white veil, are seated in a room with skylights, looking forward intently.© Arsenal x Aries0:00
  2. A blonde woman in her 20s, wearing a patterned shirt, sings with her mouth open, looking up in an interior setting.© Arsenal x Aries0:09
  3. A wide shot from a high angle shows a diverse congregation in a modern church, with a choir performing in front of a stained-glass window.© Arsenal x Aries0:22
  4. A man with blonde hair, wearing a dark blue jacket with "Arsenal" and a cannon logo on the back, stands with his arms raised in a church.© Arsenal x Aries0:34
  5. The word "Arsenal" is displayed in an ornate, gothic-style font on a textured, light brown background.© Arsenal x Aries0:43
  6. A young woman in a red t-shirt with "J'ADORE ARSENAL" printed on it looks up and smiles, surrounded by other people in a large, dimly lit room.© Arsenal x Aries0:46
  7. A diverse group of people, dressed in ornate black and white robes, stand in a choir formation, looking upwards in a grand, architecturally unique building.© Arsenal x Aries0:59
  8. A diverse group of people, dressed in matching black and white patterned robes, sing in unison, their mouths open wide, in a dimly lit interior.© Arsenal x Aries1:05
  9. A diverse group of people, including two young men, stand in a dimly lit room, looking around and holding a book.© Arsenal x Aries1:13
  10. A young man in a dark blue sweatshirt and a black and white scarf over his head stands with a woman in a maroon t-shirt, both looking up in a wooden room.© Arsenal x Aries1:21
  11. A person's legs with tattoos and blue socks with yellow stripes and "Aries" written on them, wearing brown shoes, playing an organ.© Arsenal x Aries1:30
  12. A diverse choir of adults in matching black and white patterned robes sings in a modern church with a large stained-glass window.© Arsenal x Aries1:35

Stills © Arsenal x Aries. Made by Arsenal Creative Studio, Knucklehead and Marc Sidelsky.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Arsenal fans as a church choir, singing hymns about their team.

Tagline: “WORN BY THE ARSENAL FAITHFUL”

choir singingreligious imagery for sportsdiverse castslow-motion shotssymbolic clothinghistorical references

The cut

Length
112 s
Shots
35
Average shot
3.2 s

What creatives use Arsenal x Aries “The Arsenal Faithful” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Arsenal x Aries “The Arsenal Faithful”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A diverse group of people, including a man in a blue cap and a person with a white veil, are seated in a room with skylights, looking forward intently.© Arsenal x AriesA blonde woman in her 20s, wearing a patterned shirt, sings with her mouth open, looking up in an interior setting.© Arsenal x AriesA wide shot from a high angle shows a diverse congregation in a modern church, with a choir performing in front of a stained-glass window.© Arsenal x AriesThe word "Arsenal" is displayed in an ornate, gothic-style font on a textured, light brown background.© Arsenal x Aries
    Frames from Arsenal x Aries “The Arsenal Faithful”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Arsenal x Aries “The Arsenal Faithful” in order, with its length, framing and what happens in it.

    A diverse group of people, including a man in a blue cap and a person with a white veil, are seated in a room with skylights, looking forward intently.© Arsenal x AriesA blonde woman in her 20s, wearing a patterned shirt, sings with her mouth open, looking up in an interior setting.© Arsenal x AriesA wide shot from a high angle shows a diverse congregation in a modern church, with a choir performing in front of a stained-glass window.© Arsenal x AriesThe word "Arsenal" is displayed in an ornate, gothic-style font on a textured, light brown background.© Arsenal x AriesA young woman in a red t-shirt with "J'ADORE ARSENAL" printed on it looks up and smiles, surrounded by other people in a large, dimly lit room.© Arsenal x AriesA diverse group of people, dressed in ornate black and white robes, stand in a choir formation, looking upwards in a grand, architecturally unique building.© Arsenal x Aries
    Length: 112 s · Shots: 35 · Average shot: 3.2 s

  3. 03Ad ideas: every spot built on a diverse cast

    Before you present an idea, you need to know who has done it, and how.

    Arsenal x Aries “The Arsenal Faithful” is built on a diverse cast. Search the library by idea to see every spot that uses it.

    New Balance “Grey Days”© New BalanceFlybuys “Give a Flybuys”© FlybuysCoca-Cola “I Love You Hater”© Coca-ColaRuavieja “El tiempo que nos queda”© Ruavieja
    New Balance · Flybuys · Coca-Cola · Ruavieja

More commercials by Marc Sidelsky

  • Shelflife/Stussy/Nike "Weird" (2021) commercial still© Shelflife/Stussy/NikeShelflife/Stussy/Nike “Weird” 2021Dir. Marc Sidelsky · MassifThe One Show Bronze 2021
  • Arsenal FC "Only in the Land" (2026) commercial still© Arsenal FCArsenal FC “Only in the Land” 2026Dir. Marc Sidelsky · Arsenal Creative Studio
  • Spotify "Anchor x Spotify - Murder on Mars" (2023) commercial still© SpotifySpotify “Anchor x Spotify - Murder on Mars” 2023Dir. Marc Sidelsky · Spotify In-House
  • Ionos "Aunt Helga" (2022) commercial still© IonosIonos “Aunt Helga” 2022Dir. Marc Sidelsky
  • KFC "Whenever - Wherever" (2020) commercial still© KFCKFC “Whenever - Wherever” 2020Dir. Marc Sidelsky · Ogilvy South Africa
  • T-Mobile "Netbook" (2019) commercial still© T-MobileT-Mobile “Netbook” 2019Dir. Marc Sidelsky

More from Arsenal Creative Studio

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Arsenal x Aries “The Arsenal Faithful” commercial?

Marc Sidelsky directed it, produced by Knucklehead, for the agency Arsenal Creative Studio.

Which agency made Arsenal x Aries “The Arsenal Faithful”?

Arsenal Creative Studio created it for Arsenal x Aries (2025).

What awards did Arsenal x Aries “The Arsenal Faithful” win?

4 awards, including British Arrows 2025 Gold — Fashion & Apparel, Creative Circle 2025 Gold Film - Fashion Commercial Film : SINGLE, Creative Circle 2025 Gold Film Craft - Use of Original Music : SINGLE and British Arrows 2025 Craft Bronze — Creative Use Of Music.

What is the tagline of Arsenal x Aries “The Arsenal Faithful”?

“WORN BY THE ARSENAL FAITHFUL”

Sources for the credits and awards

britisharrows.comcreativecircle.co.uk