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Academia Portuguesa de Cinema “Kitchen” 2017

Academia Portuguesa de Cinema “Kitchen” (2017) is an Academia Portuguesa de Cinema commercial directed by Mário Patrocínio for FCB, produced by BRO Cinema. It won one award: Epica 2017 Silver Recreation & Leisure.

An elderly woman cooks for her family, emphasizing that every word matters, just like in scriptwriting for the "Four Hands" festival.

Video: FCB Lisboa on YouTube

Stills © Academia Portuguesa de Cinema. Made by FCB, BRO Cinema and Mário Patrocínio.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Cooking as a metaphor for scriptwriting, where every ingredient/word matters.

Tagline: “Every word matters.”

cooking with lovemetaphorical storytellingtext on screenslow reveal

The cut

Length
30 s
One take
19 s in a single shot

What creatives use Academia Portuguesa de Cinema “Kitchen” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Academia Portuguesa de Cinema “Kitchen”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An elderly woman with grey hair and glasses stirs a large pot on a stove in a dimly lit kitchen, tasting the food and smiling.© Academia Portuguesa de Cinema
    Frames from Academia Portuguesa de Cinema “Kitchen”

  2. 02How a one-take commercial is built

    19 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    An elderly woman with grey hair and glasses stirs a large pot on a stove in a dimly lit kitchen, tasting the food and smiling.© Academia Portuguesa de Cinema
    Length: 30 s · One take: 19 s in a single shot

  3. 03Ad ideas: every spot built on a metaphorical storytelling

    Before you present an idea, you need to know who has done it, and how.

    Academia Portuguesa de Cinema “Kitchen” is built on a metaphorical storytelling. Search the library by idea to see every spot that uses it.

    Durex “The Breakup”© DurexTAKARA BELMONT Global “Hair Album”© TAKARA BELMONT GlobalBMW Efficient Dynamics “Free Diver”© BMW Efficient DynamicsOrange “Kites”© Orange
    Durex · TAKARA BELMONT Global · BMW Efficient Dynamics · Orange

More commercials by Mário Patrocínio

  • Siemens Healthineers "Magnetic Stories" (2025) commercial still© Siemens HealthineersSiemens Healthineers “Magnetic Stories” 2025Dir. Mário Patrocínio · Area 23, An IPG Health CompanyADC Awards Bronze 2025
  • Lactogal "Good Morning, Portugal" (2020) commercial still© LactogalLactogal “Good Morning, Portugal” 2020Dir. Mário Patrocínio · FCB
  • TUR4all "Wheelchange Tours" (2020) commercial still© TUR4allTUR4all “Wheelchange Tours” 2020Dir. Mário Patrocínio · FCB

More from FCB

Award-winning media & entertainment commercials

Questions

Who directed the Academia Portuguesa de Cinema “Kitchen” commercial?

Mário Patrocínio directed it, produced by BRO Cinema, for the agency FCB.

Which agency made Academia Portuguesa de Cinema “Kitchen”?

FCB created it for Academia Portuguesa de Cinema (2017).

What awards did Academia Portuguesa de Cinema “Kitchen” win?

1 awards, including Epica 2017 Silver Recreation & Leisure.

What is the tagline of Academia Portuguesa de Cinema “Kitchen”?

“Every word matters.”

Sources for the credits and awards

winners.epica-awards.com

Academia Portuguesa de Cinema “Kitchen” (2017) Commercial by Mário Patrocínio: Credits, Awards & Stills