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3 Mobile “3 Mobile” 2015

3 Mobile “3 Mobile” (2015) is a 3 Mobile commercial directed by Traktor for Wieden+Kennedy, produced by Moving Picture House. It won one award: D&AD 2015 Wood Pencil — Film Advertising Crafts / Use of Music for Film Advertising.

A man personifying a mobile bill explains how 3 Mobile's new capped plan offers the best of both worlds for customers.

Video: 3MobileIreland on YouTube

Shot by shot

  1. A man in a white shirt and black vest appears suddenly, shouts, then shrinks and runs away in a white studio.© 3 Mobile0:00
  2. A man in a suit and waistcoat jumps up and down in a white studio, with legal disclaimer text at the bottom of the screen.© 3 Mobile0:07
  3. A man in a white shirt and black vest falls backward onto a white surface, spreading his arms and legs, with legal text at the bottom.© 3 Mobile0:10
  4. A man in a black vest and white shirt dances energetically, then stands still as confetti falls around him in a white studio.© 3 Mobile0:12
  5. A man in a white shirt, black vest, and tie, wearing a black baseball cap with "€25" on it, stands in a white studio.© 3 Mobile0:15
  6. Black text on a white background announces "Now with free unlimited texts to any network," with small colorful sparkles appearing and disappearing.© 3 Mobile0:18
  7. A young man in a black vest and white shirt transforms his baseball cap into a top hat while standing on one leg in a white studio.© 3 Mobile0:20
  8. A young man in a white shirt, black vest, and tie, wearing a black cap with " ext(€25)" on it, stands against a white background, smiling and gesturing with his hands.© 3 Mobile0:24
  9. A man in a top hat and vest dances, then the screen transitions to a white background with text and a logo.© 3 Mobile0:26

Stills © 3 Mobile. Made by Wieden+Kennedy, Moving Picture House and Traktor.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Personifying a mobile bill to explain a new capped plan.

Tagline: “That's best of both from 3.”

personificationbreaking the fourth wallvisual metaphorsmagical realismdirect addressplayful tone

The cut

Length
30 s
Shots
9
Average shot
3.3 s

What creatives use 3 Mobile “3 Mobile” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of 3 Mobile “3 Mobile”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a white shirt and black vest appears suddenly, shouts, then shrinks and runs away in a white studio.© 3 MobileA man in a suit and waistcoat jumps up and down in a white studio, with legal disclaimer text at the bottom of the screen.© 3 MobileA man in a white shirt and black vest falls backward onto a white surface, spreading his arms and legs, with legal text at the bottom.© 3 MobileA man in a black vest and white shirt dances energetically, then stands still as confetti falls around him in a white studio.© 3 Mobile
    Frames from 3 Mobile “3 Mobile”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of 3 Mobile “3 Mobile” in order, with its length, framing and what happens in it.

    A man in a white shirt and black vest appears suddenly, shouts, then shrinks and runs away in a white studio.© 3 MobileA man in a suit and waistcoat jumps up and down in a white studio, with legal disclaimer text at the bottom of the screen.© 3 MobileA man in a white shirt and black vest falls backward onto a white surface, spreading his arms and legs, with legal text at the bottom.© 3 MobileA man in a black vest and white shirt dances energetically, then stands still as confetti falls around him in a white studio.© 3 MobileA man in a white shirt, black vest, and tie, wearing a black baseball cap with "€25" on it, stands in a white studio.© 3 MobileBlack text on a white background announces "Now with free unlimited texts to any network," with small colorful sparkles appearing and disappearing.© 3 Mobile
    Length: 30 s · Shots: 9 · Average shot: 3.3 s

  3. 03Ad ideas: every spot built on a personification

    Before you present an idea, you need to know who has done it, and how.

    3 Mobile “3 Mobile” is built on a personification. Search the library by idea to see every spot that uses it.

    Epuron / German Ministry for the Environment “Power Of Wind”© Epuron / German Ministry for the EnvironmentApple “Get a Mac”© AppleManscaped “Hair Ballad”© ManscapedGas Networks Ireland “GNI Dial Before you Dig”© Gas Networks Ireland
    Epuron / German Ministry for the Environment · Apple · Manscaped · Gas Networks Ireland

More commercials by Traktor

  • Tide "It's a Tide Ad" (2018) commercial still© TideTide “It's a Tide Ad” 2018Dir. Traktor · Saatchi & Saatchi NYCannes Lions Grand Prix 2018
  • Fox Sports Net "China" (2001) commercial still© Fox Sports NetFox Sports Net “China” 2001Dir. Traktor · Cliff Freeman & PartnersCannes Lions Grand Prix 2001
  • Facebook "Facebook 'Kazoo" (2021) commercial still© FacebookFacebook “Facebook 'Kazoo” 2021Dir. Traktor · Wieden + Kennedy, PortlandAdFest Gold 2021
  • VIRGIN ATLANTIC "Love At First Flight" (2009) commercial still© VIRGIN ATLANTICVIRGIN ATLANTIC “Love At First Flight” 2009Dir. Traktor · RKCR/Y&RClio Awards Gold 2009
  • Boots "Here Come The Girls" (2008) commercial still© BootsBoots “Here Come The Girls” 2008Dir. Traktor · MotherBritish Arrows Gold 2008
  • Miller Lite "Arm Control" (1998) commercial still© Miller LiteMiller Lite “Arm Control” 1998Dir. Traktor · Fallon McElligottCannes Lions Gold 1998

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning tech commercials

Questions

Who directed the 3 Mobile “3 Mobile” commercial?

Traktor directed it, produced by Moving Picture House, for the agency Wieden+Kennedy.

Which agency made 3 Mobile “3 Mobile”?

Wieden+Kennedy created it for 3 Mobile (2015).

What awards did 3 Mobile “3 Mobile” win?

1 awards, including D&AD 2015 Wood Pencil — Film Advertising Crafts / Use of Music for Film Advertising.

What is the tagline of 3 Mobile “3 Mobile”?

“That's best of both from 3.”

Sources for the credits and awards

dandad.org