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Yorkshire Tea “Where Everything's Done Proper: Patrick Stewart” 2023

Yorkshire Tea “Where Everything's Done Proper: Patrick Stewart” (2023) is a Yorkshire Tea commercial directed by Dan Opsal for Lucky Generals, produced by Hungry Man. It won one award: Creative Circle 2023 Silver FILM CRAFT - Best Direction (single).

Sean Bean and Patrick Stewart deliver an intense, motivational speech to new Yorkshire Tea employees, emphasizing the importance of a "proper brew" with a humorous twist.

Video: Yorkshire Tea on YouTube

Shot by shot

  1. A man in a white shirt walks past a wooden door with a sign for a "Yorkshire Tea Induction Session" and a small window showing a person in red.© Yorkshire Tea0:00
  2. A man in a white shirt walks into a meeting room where a group of people are seated, facing a screen that reads "WELCOME NEW STARTERS."© Yorkshire Tea0:02
  3. A diverse group of office workers sit in a meeting room, holding cups of Yorkshire Tea, looking around with confused expressions.© Yorkshire Tea0:03
  4. A man in a white shirt presents to a group of new employees in an office meeting room with a screen displaying "WELCOME NEW STARTERS".© Yorkshire Tea0:05
  5. Sean Bean, a 60s+ male in a white shirt, speaks intently in an interior setting, with a serious expression.© Yorkshire Tea0:09
  6. A diverse group of people, including a woman in a blue blazer and a man in a suit, sit in an office meeting room, holding Yorkshire Tea mugs and looking intently forward.© Yorkshire Tea0:11
  7. Sean Bean, a middle-aged man in a white shirt, stands next to a screen displaying a red mug of Yorkshire Tea, in an office.© Yorkshire Tea0:14
  8. A diverse group of office workers sits in a meeting room, looking up and listening intently, some holding Yorkshire Tea mugs.© Yorkshire Tea0:16
  9. A man in a light blue shirt and striped tie looks up with a serious expression in an office setting.© Yorkshire Tea0:21
  10. Sean Bean, a male in his 60s, wearing a white shirt, shouts and gestures with a pointer at a TV screen showing a red mug, in an office.© Yorkshire Tea0:22
  11. A diverse group of office workers sits in a meeting room, listening intently to an unseen speaker, some holding Yorkshire Tea cups.© Yorkshire Tea0:24
  12. A man in his 60s, wearing a white shirt, drinks from a red Yorkshire Tea mug, then smiles and speaks in an office setting.© Yorkshire Tea0:32

Stills © Yorkshire Tea. Made by Lucky Generals, Hungry Man and Dan Opsal.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Epic, dramatic motivational speech for tea, with a mundane punchline.

Tagline: “Yorkshire Tea, where everything's done proper.”

epic monologuecelebrity cameodeadpan humorcorporate training parodyunexpected twistdramatic irony

The cut

Length
40 s
Shots
17
Average shot
2.4 s

What creatives use Yorkshire Tea “Where Everything's Done Proper: Patrick Stewart” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Yorkshire Tea “Where Everything's Done Proper: Patrick Stewart”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a white shirt walks past a wooden door with a sign for a "Yorkshire Tea Induction Session" and a small window showing a person in red.© Yorkshire TeaA man in a white shirt walks into a meeting room where a group of people are seated, facing a screen that reads "WELCOME NEW STARTERS."© Yorkshire TeaA diverse group of office workers sit in a meeting room, holding cups of Yorkshire Tea, looking around with confused expressions.© Yorkshire TeaA man in a white shirt presents to a group of new employees in an office meeting room with a screen displaying "WELCOME NEW STARTERS".© Yorkshire Tea
    Frames from Yorkshire Tea “Where Everything's Done Proper: Patrick Stewart”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Yorkshire Tea “Where Everything's Done Proper: Patrick Stewart” in order, with its length, framing and what happens in it.

    A man in a white shirt walks past a wooden door with a sign for a "Yorkshire Tea Induction Session" and a small window showing a person in red.© Yorkshire TeaA man in a white shirt walks into a meeting room where a group of people are seated, facing a screen that reads "WELCOME NEW STARTERS."© Yorkshire TeaA diverse group of office workers sit in a meeting room, holding cups of Yorkshire Tea, looking around with confused expressions.© Yorkshire TeaA man in a white shirt presents to a group of new employees in an office meeting room with a screen displaying "WELCOME NEW STARTERS".© Yorkshire TeaSean Bean, a 60s+ male in a white shirt, speaks intently in an interior setting, with a serious expression.© Yorkshire TeaA diverse group of people, including a woman in a blue blazer and a man in a suit, sit in an office meeting room, holding Yorkshire Tea mugs and looking intently forward.© Yorkshire Tea
    Length: 40 s · Shots: 17 · Average shot: 2.4 s

  3. 03Ad ideas: every spot built on a celebrity cameo

    Before you present an idea, you need to know who has done it, and how.

    Yorkshire Tea “Where Everything's Done Proper: Patrick Stewart” is built on a celebrity cameo. Search the library by idea to see every spot that uses it.

    Beats by Dre “You Love Me”© Beats by DreTide “It's a Tide Ad”© TideGrubhub “The Feest”© GrubhubSquarespace “Unavailable”© Squarespace
    Beats by Dre · Tide · Grubhub · Squarespace

More commercials by Dan Opsal

  • Ritz "Ritz Island" (2026) commercial still© RitzRitz “Ritz Island” 2026Dir. Dan Opsal · The Martin Agency
  • State Farm "Stop Livin' on a Prayer" (2026) commercial still© State FarmState Farm “Stop Livin' on a Prayer” 2026Dir. Dan Opsal · The Martin Agency
  • DICK’S Sporting Goods "Dick's - Watt Holiday Classic" (2026) commercial still© DICK’S Sporting GoodsDICK’S Sporting Goods “Dick's - Watt Holiday Classic” 2026Dir. Dan Opsal · Arnold Worldwide
  • Google Pixel "Dynamic Duo" (2026) commercial still© Google PixelGoogle Pixel “Dynamic Duo” 2026Dir. Dan Opsal · The Robot Compnay
  • Argos "Christmas Drive" (2026) commercial still© ArgosArgos “Christmas Drive” 2026Dir. Dan Opsal · T&P
  • FanDuel Sportsbook "Draft - Kentucky Derby 2025" (2026) commercial still© FanDuel SportsbookFanDuel Sportsbook “Draft - Kentucky Derby 2025” 2026Dir. Dan Opsal

More from Lucky Generals

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Yorkshire Tea “Where Everything's Done Proper: Patrick Stewart” commercial?

Dan Opsal directed it, produced by Hungry Man, for the agency Lucky Generals.

Which agency made Yorkshire Tea “Where Everything's Done Proper: Patrick Stewart”?

Lucky Generals created it for Yorkshire Tea (2023).

What awards did Yorkshire Tea “Where Everything's Done Proper: Patrick Stewart” win?

1 awards, including Creative Circle 2023 Silver FILM CRAFT - Best Direction (single).

What is the tagline of Yorkshire Tea “Where Everything's Done Proper: Patrick Stewart”?

“Yorkshire Tea, where everything's done proper.”

Sources for the credits and awards

web.archive.org