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Yorkshire Tea “Social Distancing Teapot” 2022

Yorkshire Tea “Social Distancing Teapot” (2022) is a Yorkshire Tea commercial directed by Steve Reeves for Lucky Generals. It won 2 awards, including Epica 2021 Gold Topical and Real-Time Advertising and British Arrows 21/22 Bronze — Food & Non-Alcoholic Drinks.

Office workers struggle with social distancing until a comically long-spouted teapot from Yorkshire Tea offers a humorous, albeit impractical, solution for safe tea rounds.

Video: Yorkshire Tea on YouTube

Shot by shot

  1. Four office workers are seen in an open-plan office, with yellow caution tape marking social distancing around their desks.© Yorkshire Tea0:00
  2. A woman with dark hair in a patterned top sits at a desk, looking down at a laptop, with a man in a shirt and tie blurred in the background.© Yorkshire Tea0:02
  3. A hand removes the lid from a red Yorkshire Tea teapot, revealing the opening, in a kitchen setting.© Yorkshire Tea0:06
  4. A woman with dark hair in a patterned top works on a laptop at a desk in an office, while a red pole extends across the frame.© Yorkshire Tea0:15
  5. A young man in a blue suit holds a red teapot with an extremely long spout, looking at a woman off-screen in an office.© Yorkshire Tea0:20
  6. Two men are seen through a glass partition in an office, one writing at a table and the other looking at papers.© Yorkshire Tea0:26
  7. A bald Black man with a beard, wearing a grey shirt and green tie, holds a white mug and a green pen while looking at papers on a desk in an office.© Yorkshire Tea0:30
  8. A man in his 30s, wearing a grey shirt and green tie, uses a long stick to eat a biscuit in an office setting.© Yorkshire Tea0:34
  9. A woman in a grey blazer talks on a landline phone at her office desk, while another woman pours tea from a red teapot into a mug from behind a door.© Yorkshire Tea0:47
  10. A red Yorkshire Tea teapot with an extra long spout is on a metal cart with cookies and sugar, as a man in a shirt and tie exits an elevator.© Yorkshire Tea0:51
  11. A man in a shirt and tie uses a long red pole to place a red teapot into a dishwasher in an office kitchen.© Yorkshire Tea1:04
  12. A man in a shirt and tie struggles to fit a large, flat object into a dishwasher in a modern kitchen.© Yorkshire Tea1:07

Stills © Yorkshire Tea. Made by Lucky Generals and Steve Reeves.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A comically long-spouted teapot solves social distancing tea round problems.

Tagline: “but however you do it, please enjoy your proper brew safely when you're back at work”

exaggerated solutiondeadpan humoroffice lifeproduct as herovisual gag

The cut

Length
78 s
Shots
29
Average shot
2.7 s

What creatives use Yorkshire Tea “Social Distancing Teapot” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Yorkshire Tea “Social Distancing Teapot”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Four office workers are seen in an open-plan office, with yellow caution tape marking social distancing around their desks.© Yorkshire TeaA woman with dark hair in a patterned top sits at a desk, looking down at a laptop, with a man in a shirt and tie blurred in the background.© Yorkshire TeaA hand removes the lid from a red Yorkshire Tea teapot, revealing the opening, in a kitchen setting.© Yorkshire TeaA woman with dark hair in a patterned top works on a laptop at a desk in an office, while a red pole extends across the frame.© Yorkshire Tea
    Frames from Yorkshire Tea “Social Distancing Teapot”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Yorkshire Tea “Social Distancing Teapot” in order, with its length, framing and what happens in it.

    Four office workers are seen in an open-plan office, with yellow caution tape marking social distancing around their desks.© Yorkshire TeaA woman with dark hair in a patterned top sits at a desk, looking down at a laptop, with a man in a shirt and tie blurred in the background.© Yorkshire TeaA hand removes the lid from a red Yorkshire Tea teapot, revealing the opening, in a kitchen setting.© Yorkshire TeaA woman with dark hair in a patterned top works on a laptop at a desk in an office, while a red pole extends across the frame.© Yorkshire TeaA young man in a blue suit holds a red teapot with an extremely long spout, looking at a woman off-screen in an office.© Yorkshire TeaTwo men are seen through a glass partition in an office, one writing at a table and the other looking at papers.© Yorkshire Tea
    Length: 78 s · Shots: 29 · Average shot: 2.7 s

  3. 03Ad ideas: every spot built on a exaggerated solution

    Before you present an idea, you need to know who has done it, and how.

    Yorkshire Tea “Social Distancing Teapot” is built on a exaggerated solution. Search the library by idea to see every spot that uses it.

    New York Lottery “Hands”© New York LotteryFarrow & Ball “Protection”© Farrow & BallGigaclear “Goes Further”© GigaclearGlad “It’s all Glad”© Glad
    New York Lottery · Farrow & Ball · Gigaclear · Glad

More commercials by Steve Reeves

  • Drink Drive "Breathalyse" (2006) commercial still© Drink DriveDrink Drive “Breathalyse” 2006Dir. Steve Reeves · Leo BurnettD&AD Wood Pencil 2006
  • Bulmers "Friends" (2001) commercial still© BulmersBulmers “Friends” 2001Dir. Steve Reeves · Abbott Mead Vickers BBDOBritish Arrows Bronze 2001
  • Pets Pyjamas.com "Cat Collar" (2001) commercial still© Pets Pyjamas.comPets Pyjamas.com “Cat Collar” 2001Dir. Steve Reeves · Saatchi & SaatchiBritish Arrows Bronze 2001
  • KP Snacks "Pom-Bears - Put a Little Pom in Your Day" (2024) commercial still© KP SnacksKP Snacks “Pom-Bears - Put a Little Pom in Your Day” 2024Dir. Steve Reeves · Iris
  • Asda "Easter's come early" (2024) commercial still© AsdaAsda “Easter's come early” 2024Dir. Steve Reeves · Havas Worldwide
  • Amigo Loans "Dog Parlour" (2020) commercial still© Amigo LoansAmigo Loans “Dog Parlour” 2020Dir. Steve Reeves · McCann

More from Lucky Generals

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Yorkshire Tea “Social Distancing Teapot” commercial?

Steve Reeves directed it, for the agency Lucky Generals.

Which agency made Yorkshire Tea “Social Distancing Teapot”?

Lucky Generals created it for Yorkshire Tea (2022).

What awards did Yorkshire Tea “Social Distancing Teapot” win?

2 awards, including Epica 2021 Gold Topical and Real-Time Advertising and British Arrows 21/22 Bronze — Food & Non-Alcoholic Drinks.

What is the tagline of Yorkshire Tea “Social Distancing Teapot”?

“but however you do it, please enjoy your proper brew safely when you're back at work”

Sources for the credits and awards

britisharrows.comwinners.epica-awards.com

Yorkshire Tea “Social Distancing Teapot” (2022) Commercial by Steve Reeves: Credits, Awards & Stills