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Yorkshire Tea “Carbon Neutral” 2021

Yorkshire Tea “Carbon Neutral” (2021) is a Yorkshire Tea commercial directed by Chris Goulder for Lucky Generals, produced by Lucky Productions. It won one award: LIA 2021 Bronze — Online Film / Beverages - Non-Alcoholic.

An artist is commissioned to update the iconic Yorkshire Tea box illustration to reflect the brand's new 100% carbon-neutral status, humorously incorporating eco-friendly elements into the traditional landscape.

Video: Lucky Generals on Vimeo

Shot by shot

  1. A man with a beard, wearing a blue shirt, is seen from behind, working on a painting at an easel in a sunlit studio.© Yorkshire Tea0:00
  2. A man with a white beard and grey t-shirt is painting on an easel in front of a window, looking up at his work.© Yorkshire Tea0:05
  3. An older person's hands hold a paint palette and brush, adding dabs of color to a vibrant, abstract painting on a canvas.© Yorkshire Tea0:11
  4. A person's hand holds a paintbrush, adding details to a miniature painting of a stone house with a red door and white windows.© Yorkshire Tea0:16
  5. A man with a white beard and gray t-shirt paints at an easel by a window in a bright room.© Yorkshire Tea0:21
  6. A person's hands hold a paint palette and brush, mixing colors while painting on a canvas in a bright, natural setting.© Yorkshire Tea0:25
  7. A middle-aged man with a grey beard and t-shirt uses a magnifying glass to examine a detailed drawing of a landscape on an easel in a sunlit studio.© Yorkshire Tea0:31
  8. A hand holds a paintbrush, adding detail to a watercolor painting of a stone house with a red door and a person sitting at a picnic table outside.© Yorkshire Tea0:36
  9. A middle-aged man with a grey beard sits at an easel, painting a landscape, in a sunlit art studio.© Yorkshire Tea0:43
  10. A hand uses tweezers to place a paper cutout of a beekeeper over a cricketer in a painted landscape of a green field.© Yorkshire Tea0:48
  11. A middle-aged man with a beard, wearing a grey t-shirt, sips from a red mug while looking at a painting on an easel in a sunlit room.© Yorkshire Tea1:01
  12. A man with a white beard holds a red mug and looks intently at a wooden structure in a room with a window.© Yorkshire Tea1:09

Stills © Yorkshire Tea. Made by Lucky Generals, Lucky Productions and Chris Goulder.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Artist updates iconic tea box illustration with eco-friendly elements.

Tagline: “Now 100% Carbon Neutral.”

artist at workbehind the sceneshumorous struggleproduct integrationtransformation of a classicplayful exaggeration

The cut

Length
78 s
Shots
41
Average shot
1.9 s

What creatives use Yorkshire Tea “Carbon Neutral” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Yorkshire Tea “Carbon Neutral”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with a beard, wearing a blue shirt, is seen from behind, working on a painting at an easel in a sunlit studio.© Yorkshire TeaA man with a white beard and grey t-shirt is painting on an easel in front of a window, looking up at his work.© Yorkshire TeaAn older person's hands hold a paint palette and brush, adding dabs of color to a vibrant, abstract painting on a canvas.© Yorkshire TeaA person's hand holds a paintbrush, adding details to a miniature painting of a stone house with a red door and white windows.© Yorkshire Tea
    Frames from Yorkshire Tea “Carbon Neutral”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Yorkshire Tea “Carbon Neutral” in order, with its length, framing and what happens in it.

    A man with a beard, wearing a blue shirt, is seen from behind, working on a painting at an easel in a sunlit studio.© Yorkshire TeaA man with a white beard and grey t-shirt is painting on an easel in front of a window, looking up at his work.© Yorkshire TeaAn older person's hands hold a paint palette and brush, adding dabs of color to a vibrant, abstract painting on a canvas.© Yorkshire TeaA person's hand holds a paintbrush, adding details to a miniature painting of a stone house with a red door and white windows.© Yorkshire TeaA man with a white beard and gray t-shirt paints at an easel by a window in a bright room.© Yorkshire TeaA person's hands hold a paint palette and brush, mixing colors while painting on a canvas in a bright, natural setting.© Yorkshire Tea
    Length: 78 s · Shots: 41 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a artist at work

    Before you present an idea, you need to know who has done it, and how.

    Yorkshire Tea “Carbon Neutral” is built on a artist at work. Search the library by idea to see every spot that uses it.

    Louis Vuitton “Word”© Louis VuittonZARA HOME “MARNIK A. BOEKAERTS for ZARA HOME”© ZARA HOMEApple “Made on iPad”© AppleTelstra “Telstra - Speed”© Telstra
    Louis Vuitton · ZARA HOME · Apple · Telstra

More commercials by Chris Goulder

  • Parker Dairies "Deliveries Before Dawn" (2016) commercial still© Parker DairiesParker Dairies “Deliveries Before Dawn” 2016Dir. Chris GoulderBritish Arrows Silver 2016
  • Land Rover "Range Rover - Speed Bump" (2018) commercial still© Land RoverLand Rover “Range Rover - Speed Bump” 2018Dir. Chris Goulder · Spark44

More from Lucky Generals

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Yorkshire Tea “Carbon Neutral” commercial?

Chris Goulder directed it, produced by Lucky Productions, for the agency Lucky Generals.

Which agency made Yorkshire Tea “Carbon Neutral”?

Lucky Generals created it for Yorkshire Tea (2021).

What awards did Yorkshire Tea “Carbon Neutral” win?

1 awards, including LIA 2021 Bronze — Online Film / Beverages - Non-Alcoholic.

What is the tagline of Yorkshire Tea “Carbon Neutral”?

“Now 100% Carbon Neutral.”

Sources for the credits and awards

2021.liaentries.com