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WhatsApp “Sunbeams” 2020

WhatsApp “Sunbeams” (2020) is a WhatsApp commercial directed by Irmãs Fridman (The Fridman Sisters) for AlmapBBDO, produced by Stink. It won one award: LIA 2021 Bronze — Production & Post-Production / Remote Production.

A woman finds joy in everyday moments and connects with loved ones through WhatsApp, highlighting the app's role in cherishing small, intimate interactions.

Video: WhatsApp on YouTube

Shot by shot

  1. A close-up shot shows a silver moka pot on a black gas stove, as a blue flame ignites beneath it in a kitchen.© WhatsApp0:06
  2. A close-up shot of a moka pot on a stove, with steam gently rising from its spout in a dimly lit kitchen.© WhatsApp0:13
  3. A young woman with curly brown hair and a nose ring drinks from a glass in a dimly lit room.© WhatsApp0:17
  4. A young woman in pajamas lies on the floor, reaching up to a sunbeam, next to a table with a half-finished puzzle and breakfast items.© WhatsApp0:32
  5. A close-up shot of a smartphone screen shows a WhatsApp chat with a contact named "Mum" and a profile picture.© WhatsApp0:38
  6. A person's hand reaches out towards a bright sunbeam shining through a window, creating a lens flare effect.© WhatsApp0:45
  7. A low angle shot shows framed pictures and artwork hanging on a wall, with sunlight streaming through a window on the right.© WhatsApp0:57
  8. A person's foot is shown as they paint their toenails with bright blue nail polish on a wooden floor.© WhatsApp1:02
  9. Sunlight streams through a gap in sheer curtains, creating a bright lens flare against a clear blue sky.© WhatsApp1:19
  10. A finger taps the WhatsApp icon on a smartphone screen, showing the green logo and white text against a dark background.© WhatsApp1:24
  11. A dark room with a partially open door reveals a faint shadow of a person passing by, creating a mysterious atmosphere.© WhatsApp1:32
  12. A person with glasses holds a smartphone to record a hand waving against a blurred sunset sky.© WhatsApp1:45

Stills © WhatsApp. Made by AlmapBBDO, Stink and Irmãs Fridman (The Fridman Sisters).

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

WhatsApp helps you cherish the little things that keep you close.

Tagline: “It's between you.”

slice of lifeeveryday momentssunbeams and shadowsintimate connectionmusical narrativepuzzle as metaphor

The cut

Length
117 s
Shots
53
Average shot
2.2 s

What creatives use WhatsApp “Sunbeams” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of WhatsApp “Sunbeams”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A close-up shot shows a silver moka pot on a black gas stove, as a blue flame ignites beneath it in a kitchen.© WhatsAppA close-up shot of a moka pot on a stove, with steam gently rising from its spout in a dimly lit kitchen.© WhatsAppA young woman with curly brown hair and a nose ring drinks from a glass in a dimly lit room.© WhatsAppA young woman in pajamas lies on the floor, reaching up to a sunbeam, next to a table with a half-finished puzzle and breakfast items.© WhatsApp
    Frames from WhatsApp “Sunbeams”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of WhatsApp “Sunbeams” in order, with its length, framing and what happens in it.

    A close-up shot shows a silver moka pot on a black gas stove, as a blue flame ignites beneath it in a kitchen.© WhatsAppA close-up shot of a moka pot on a stove, with steam gently rising from its spout in a dimly lit kitchen.© WhatsAppA young woman with curly brown hair and a nose ring drinks from a glass in a dimly lit room.© WhatsAppA young woman in pajamas lies on the floor, reaching up to a sunbeam, next to a table with a half-finished puzzle and breakfast items.© WhatsAppA close-up shot of a smartphone screen shows a WhatsApp chat with a contact named "Mum" and a profile picture.© WhatsAppA person's hand reaches out towards a bright sunbeam shining through a window, creating a lens flare effect.© WhatsApp
    Length: 117 s · Shots: 53 · Average shot: 2.2 s

  3. 03Ad ideas: every spot built on a slice of life

    Before you present an idea, you need to know who has done it, and how.

    WhatsApp “Sunbeams” is built on a slice of life. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© Novartisadidas “Remember the Why”© adidasTyC Sports “Culo y Calzón”© TyC SportsBudweiser “True”© Budweiser
    Novartis · adidas · TyC Sports · Budweiser

More from AlmapBBDO

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  • Pedigree "CARAMELO" (2026) commercial still© PedigreePedigree “CARAMELO” 2026Dir. Paulo Gonçalves · AlmapBBDOANDY Awards Gold 2026
  • Getty Images "Endless Stories" (2019) commercial still© Getty ImagesGetty Images “Endless Stories” 2019AlmapBBDOANDY Awards Gold 2019
  • Varejo "Misturados" (2016) commercial still© VarejoVarejo “Misturados” 2016Dir. Rodrigo Saavedra · AlmapBBDOEl Ojo de Iberoamérica Gold 2016
  • Instituto Igarapé "War on Drugo" (2015) commercial still© Instituto IgarapéInstituto Igarapé “War on Drugo” 2015AlmapBBDOCannes Lions Gold 2015
  • Volkswagen Spacefox "Dog-Fish" (2009) commercial still© Volkswagen SpacefoxVolkswagen Spacefox “Dog-Fish” 2009Dir. Armando Bo · AlmapBBDOCannes Lions Gold 2009

Award-winning tech commercials

Questions

Who directed the WhatsApp “Sunbeams” commercial?

Irmãs Fridman (The Fridman Sisters) directed it, produced by Stink, for the agency AlmapBBDO.

Which agency made WhatsApp “Sunbeams”?

AlmapBBDO created it for WhatsApp (2020).

What awards did WhatsApp “Sunbeams” win?

1 awards, including LIA 2021 Bronze — Production & Post-Production / Remote Production.

What is the tagline of WhatsApp “Sunbeams”?

“It's between you.”

Sources for the credits and awards

vimeo.com2021.liaentries.com