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WeRoad “The Holiday Reaper” 2025

WeRoad “The Holiday Reaper” (2025) is a WeRoad commercial directed by LIAKH for DUDE, produced by Spindle. It won 2 awards, including British Arrows 2025 Silver — Transport & Tourism and Creative Circle 2025 Bronze Film - Online Film 1 minute or under : SINGLE.

A horror-themed ad where HR, personified as the "Holiday Reaper," steals unused annual leave days, trapping employees at their desks while showing them images of their colleagues enjoying WeRoad trips.

Video: WeRoad on YouTube

Shot by shot

  1. A tall, dark skyscraper stands against a stormy blue sky as a bright lightning bolt flashes across the right side of the frame.© WeRoad0:00
  2. A tall, modern skyscraper stands against a dark, stormy night sky as lightning flashes across the frame.© WeRoad0:01
  3. The words "Dear Sophie," are typed out on a computer screen, with a blinking cursor following the text.© WeRoad0:02
  4. A bloody, skeletal hand types on a computer keyboard, with blood splattered across the desk in a dimly lit office.© WeRoad0:04
  5. An email is shown on a screen, with text being typed out about unused annual leave.© WeRoad0:08
  6. A skeletal hand, covered in blood, types on a dirty, blood-splattered computer keyboard in a dimly lit room.© WeRoad0:11
  7. A dark, shadowy hand with long fingers types on a blood-splattered computer keyboard in a dimly lit room.© WeRoad0:25
  8. A person's arm with a spiked bracelet holds a fork, casting a long shadow on a wall with colorful lighting.© WeRoad0:31
  9. A close-up shot shows a computer screen with a blinking cursor typing out a smiley face emoticon, then changing it to a neutral face.© WeRoad0:32
  10. A finger presses the 'H' key on a dirty, teal-colored computer keyboard, with other keys visible around it.© WeRoad0:36

Stills © WeRoad. Made by DUDE, Spindle and LIAKH.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

HR as the "Holiday Reaper" stealing unused vacation days, contrasted with WeRoad trips.

Tagline: “Travel the world and meet new friends”

personification of abstract concepthorror parodydystopian officecontrast between misery and joyjump scarecreepy voice-over

The cut

Length
54 s
Shots
27
Average shot
2.0 s

What creatives use WeRoad “The Holiday Reaper” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of WeRoad “The Holiday Reaper”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A tall, dark skyscraper stands against a stormy blue sky as a bright lightning bolt flashes across the right side of the frame.© WeRoadA tall, modern skyscraper stands against a dark, stormy night sky as lightning flashes across the frame.© WeRoadThe words "Dear Sophie," are typed out on a computer screen, with a blinking cursor following the text.© WeRoadA bloody, skeletal hand types on a computer keyboard, with blood splattered across the desk in a dimly lit office.© WeRoad
    Frames from WeRoad “The Holiday Reaper”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of WeRoad “The Holiday Reaper” in order, with its length, framing and what happens in it.

    A tall, dark skyscraper stands against a stormy blue sky as a bright lightning bolt flashes across the right side of the frame.© WeRoadA tall, modern skyscraper stands against a dark, stormy night sky as lightning flashes across the frame.© WeRoadThe words "Dear Sophie," are typed out on a computer screen, with a blinking cursor following the text.© WeRoadA bloody, skeletal hand types on a computer keyboard, with blood splattered across the desk in a dimly lit office.© WeRoadAn email is shown on a screen, with text being typed out about unused annual leave.© WeRoadA skeletal hand, covered in blood, types on a dirty, blood-splattered computer keyboard in a dimly lit room.© WeRoad
    Length: 54 s · Shots: 27 · Average shot: 2.0 s

  3. 03Ad ideas: every spot built on a personification of abstract concept

    Before you present an idea, you need to know who has done it, and how.

    WeRoad “The Holiday Reaper” is built on a personification of abstract concept. Search the library by idea to see every spot that uses it.

    Grubhub “The Feest”© GrubhubCoors Light “Case of the Mondays”© Coors LightAbbott “Above the Bias”© AbbottMattress Firm “Junk Sleep”© Mattress Firm
    Grubhub · Coors Light · Abbott · Mattress Firm

More commercials by LIAKH

More from DUDE

  • Shelter "Our House Is Not A Home" (2026) commercial still© ShelterShelter “Our House Is Not A Home” 2026Dir. Milo Blake · DUDECreative Circle Gold 2026
  • PUMA "x Premier League - The Biggest Goal" (2025) commercial still© PUMAPUMA “x Premier League - The Biggest Goal” 2025Dir. William Maher · DUDE
  • FISCOZEN "VAT’s the Matter" (2025) commercial still© FISCOZENFISCOZEN “VAT’s the Matter” 2025Dir. Alice Fassi · DUDE
  • Real Betis Balompie "Trainline x Real Betis - Escape Your Holidays" (2025) commercial still© Real Betis BalompieReal Betis Balompie “Trainline x Real Betis - Escape Your Holidays” 2025Dir. Marco Santi · DUDE
  • eBay "Kenny the Cat" (2023) commercial still© eBayeBay “Kenny the Cat” 2023Dir. Daniel Lundh · DUDE
  • Trainline "Mosquitos" (2023) commercial still© TrainlineTrainline “Mosquitos” 2023Dir. Matteo Pecorari · DUDE

Award-winning travel commercials

  • Royal Jordanian "Fear of Flying" (2018) commercial still© Royal JordanianRoyal Jordanian “Fear of Flying” 2018Dir. Omar Hilal · Memac Ogilvy AdvizeDubai Lynx Grand Prix 2018
  • Inspired by Iceland "Ask Gudmundur – The Human Search Engine" (2016) commercial still© Inspired by IcelandInspired by Iceland “Ask Gudmundur – The Human Search Engine” 2016The Brooklyn BrothersEffie Awards Grand Prix 2016
  • Embassy Suites Hotels "Austin" (2003) commercial still© Embassy Suites HotelsEmbassy Suites Hotels “Austin” 2003TBWA\Chiat\DayEffie Awards Grand Prix 2003
  • Travel Switzerland "THYLACINE - Swiss Sounds" (2026) commercial still© Travel SwitzerlandTravel Switzerland “THYLACINE - Swiss Sounds” 2026ADC Awards Gold 2026
  • DiDi "Yes, I DiDi" (2026) commercial still© DiDiDiDi “Yes, I DiDi” 2026Dir. Jim Hosking · Sunday Gravyshots Awards Gold 2026
  • Visit Sweden "The Swedish Prescription" (2026) commercial still© Visit SwedenVisit Sweden “The Swedish Prescription” 2026PRIME WEBER SHANDWICKClio Awards Gold 2026

Questions

Who directed the WeRoad “The Holiday Reaper” commercial?

LIAKH directed it, produced by Spindle, for the agency DUDE.

Which agency made WeRoad “The Holiday Reaper”?

DUDE created it for WeRoad (2025).

What awards did WeRoad “The Holiday Reaper” win?

2 awards, including British Arrows 2025 Silver — Transport & Tourism and Creative Circle 2025 Bronze Film - Online Film 1 minute or under : SINGLE.

What is the tagline of WeRoad “The Holiday Reaper”?

“Travel the world and meet new friends”

Sources for the credits and awards

britisharrows.comcreativecircle.co.uk