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Shelter “Our House Is Not A Home” 2026

Shelter “Our House Is Not A Home” (2026) is a Shelter commercial directed by Milo Blake for DUDE, produced by Spindle. It won 2 awards, including Creative Circle 2026 Gold Film Craft - Use of Adapted Music (single) and British Arrows 2026 Craft Silver — Creative Use Of Music.

A poignant narrative reveals the harsh reality of homelessness through the eyes of children and their families, highlighting their struggle to find a safe and stable home.

Video: Milo Blake on Vimeo

Shot by shot

  1. A child with light brown hair, wearing a striped t-shirt, is upside down on a carpeted floor, with their hands and head on the ground.© Shelter0:00
  2. A young girl with long red hair looks down and smiles, playing with a blue puppet in a dimly lit room.© Shelter0:05
  3. A man in a white tank top sprays a black bottle at a moldy ceiling in a dilapidated room, looking concerned.© Shelter0:15
  4. A young boy in a green shirt plays with a toy next to a stack of boxes and luggage in a dimly lit room.© Shelter0:25
  5. A child's hands hold a green action figure, partially obscured by a patterned bag, in a dimly lit interior.© Shelter0:26
  6. A dark green kettle is seen in a close-up shot, with a blurry, warm-toned background, suggesting an interior setting.© Shelter0:35
  7. A person's hands are seen opening a cardboard box with a knife, revealing a dark object inside, in a dimly lit interior.© Shelter0:39
  8. A family of five is in a cramped, messy room, with a woman packing items into a box while a man and three children sit on a bed.© Shelter0:41
  9. A person sits at a desk, looking at a laptop screen displaying the Shelter website with information about getting help with rent.© Shelter0:48
  10. A mother comforts her child in a dimly lit bedroom, with silhouettes visible through a textured window above them.© Shelter0:50
  11. A child's feet in blue socks jump up and down on a bed with blue sheets in a dimly lit bedroom.© Shelter0:56
  12. Close-up of peeling paint on a wall, revealing damaged plaster underneath, in a dimly lit room.© Shelter0:58

Stills © Shelter. Made by DUDE, Spindle and Milo Blake.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A child's song about home becomes a heartbreaking metaphor for homelessness.

Tagline: “Our House is not a home. This is what homelessness looks like for thousands of families.”

child's perspectivesong as narrative devicecontrast of innocence and hardshiphidden strugglesfamily resiliencecall to action

The cut

Length
106 s
Shots
33
Average shot
3.2 s

What creatives use Shelter “Our House Is Not A Home” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Shelter “Our House Is Not A Home”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A child with light brown hair, wearing a striped t-shirt, is upside down on a carpeted floor, with their hands and head on the ground.© ShelterA young girl with long red hair looks down and smiles, playing with a blue puppet in a dimly lit room.© ShelterA man in a white tank top sprays a black bottle at a moldy ceiling in a dilapidated room, looking concerned.© ShelterA young boy in a green shirt plays with a toy next to a stack of boxes and luggage in a dimly lit room.© Shelter
    Frames from Shelter “Our House Is Not A Home”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Shelter “Our House Is Not A Home” in order, with its length, framing and what happens in it.

    A child with light brown hair, wearing a striped t-shirt, is upside down on a carpeted floor, with their hands and head on the ground.© ShelterA young girl with long red hair looks down and smiles, playing with a blue puppet in a dimly lit room.© ShelterA man in a white tank top sprays a black bottle at a moldy ceiling in a dilapidated room, looking concerned.© ShelterA young boy in a green shirt plays with a toy next to a stack of boxes and luggage in a dimly lit room.© ShelterA child's hands hold a green action figure, partially obscured by a patterned bag, in a dimly lit interior.© ShelterA dark green kettle is seen in a close-up shot, with a blurry, warm-toned background, suggesting an interior setting.© Shelter
    Length: 106 s · Shots: 33 · Average shot: 3.2 s

  3. 03Ad ideas: every spot built on a child's perspective

    Before you present an idea, you need to know who has done it, and how.

    Shelter “Our House Is Not A Home” is built on a child's perspective. Search the library by idea to see every spot that uses it.

    WWF “Up in Smoke”© WWFWhisper “Keep Girls in School”© WhisperChildline “It Follows Me Around”© ChildlineEmbassy Suites Hotels “Austin”© Embassy Suites Hotels
    WWF · Whisper · Childline · Embassy Suites Hotels

More commercials by Milo Blake

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Award-winning public service & ngo commercials

Questions

Who directed the Shelter “Our House Is Not A Home” commercial?

Milo Blake directed it, produced by Spindle, for the agency DUDE.

Which agency made Shelter “Our House Is Not A Home”?

DUDE created it for Shelter (2026).

What awards did Shelter “Our House Is Not A Home” win?

2 awards, including Creative Circle 2026 Gold Film Craft - Use of Adapted Music (single) and British Arrows 2026 Craft Silver — Creative Use Of Music.

What is the tagline of Shelter “Our House Is Not A Home”?

“Our House is not a home. This is what homelessness looks like for thousands of families.”

Sources for the credits and awards

britisharrows.comcreativecircle.co.ukcreativecircle.co.uk