framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Stamma “It's How We Talk” 2022

Stamma “It's How We Talk” (2022) is a Stamma commercial directed by LIAKH for VMLY&R, produced by Sticker Studios. It won 5 awards, including Clio 2023 Bronze — Film Craft (Editing) / Editing, Young Director Award 2023 Silver Screen — Commercial and Creative Circle 2023 Bronze FILM CRAFT - Best Film Editing (single).

This ad challenges common misconceptions about stammering by featuring diverse individuals who stammer, asserting that it's simply how they talk, not a flaw to be fixed.

Video: STAMMA on YouTube

Shot by shot

  1. A Black woman with short hair and a black top looks directly at the camera, making a slightly uncomfortable face against a plain background.© Stamma0:00
  2. A Black woman in her 30s, wearing a black top, smiles and speaks directly to the camera against a plain beige background.© Stamma0:06
  3. A man in a light purple t-shirt gestures with his hands and talks, with multiple versions of himself appearing in a collage on a beige background.© Stamma0:11
  4. A man in his 60s, wearing a light blue shirt and glasses, stands against a beige background, looking directly at the camera with a neutral expression.© Stamma0:13
  5. A woman with long, wavy red hair, wearing a green shirt, gestures with her hands while speaking in a studio.© Stamma0:20
  6. A woman with long, curly red hair and a green top closes her eyes and purses her lips, with subtitles on screen.© Stamma0:24
  7. A woman with grey hair and glasses looks up and to the right, speaking with a determined expression against a plain background.© Stamma0:28
  8. A woman with glasses and curly grey hair looks down and to the right, speaking with a slight smile against a plain background.© Stamma0:34
  9. A person in a yellow sweatshirt demonstrates a breathing technique with their hands in a yoga class.© Stamma0:38
  10. A Black woman in her 30s, wearing a yellow sweatshirt, laughs joyfully against a plain beige background.© Stamma0:41
  11. A man in his 30s, wearing a light blue shirt, smiles and looks directly at the camera in a studio setting.© Stamma0:47
  12. A woman with grey curly hair and glasses looks to the side, wearing a purple top against a beige background.© Stamma0:51

Stills © Stamma. Made by VMLY&R, Sticker Studios and LIAKH.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Diverse people directly address stammering misconceptions, normalizing it as a form of speech.

Tagline: “It's how I talk.”

direct addressmyth vs realitydiverse castpersonal testimonyempowerment through acceptancerapid-fire editing

The cut

Length
60 s
Shots
47
Average shot
1.3 s

What creatives use Stamma “It's How We Talk” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Stamma “It's How We Talk”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A Black woman with short hair and a black top looks directly at the camera, making a slightly uncomfortable face against a plain background.© StammaA Black woman in her 30s, wearing a black top, smiles and speaks directly to the camera against a plain beige background.© StammaA man in a light purple t-shirt gestures with his hands and talks, with multiple versions of himself appearing in a collage on a beige background.© StammaA man in his 60s, wearing a light blue shirt and glasses, stands against a beige background, looking directly at the camera with a neutral expression.© Stamma
    Frames from Stamma “It's How We Talk”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Stamma “It's How We Talk” in order, with its length, framing and what happens in it.

    A Black woman with short hair and a black top looks directly at the camera, making a slightly uncomfortable face against a plain background.© StammaA Black woman in her 30s, wearing a black top, smiles and speaks directly to the camera against a plain beige background.© StammaA man in a light purple t-shirt gestures with his hands and talks, with multiple versions of himself appearing in a collage on a beige background.© StammaA man in his 60s, wearing a light blue shirt and glasses, stands against a beige background, looking directly at the camera with a neutral expression.© StammaA woman with long, wavy red hair, wearing a green shirt, gestures with her hands while speaking in a studio.© StammaA woman with long, curly red hair and a green top closes her eyes and purses her lips, with subtitles on screen.© Stamma
    Length: 60 s · Shots: 47 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a direct address

    Before you present an idea, you need to know who has done it, and how.

    Stamma “It's How We Talk” is built on a direct address. Search the library by idea to see every spot that uses it.

    Fire and Emergency New Zealand “You’re Cooked”© Fire and Emergency New ZealandSkinny “Friendvertising”© SkinnyOld Spice “The Man Your Man Could Smell Like”© Old SpiceVisit Sweden “The Swedish Prescription”© Visit Sweden
    Fire and Emergency New Zealand · Skinny · Old Spice · Visit Sweden

More commercials by LIAKH

More from VMLY&R

  • Rolling Stone Italia "Rockin' Mamas" (2022) commercial still© Rolling Stone ItaliaRolling Stone Italia “Rockin' Mamas” 2022Dir. Ali Ali · VMLY&RDubai Lynx Gold 2022
  • Rolling Stone Magazine "Rockin' Mamas" (2022) commercial still© Rolling Stone MagazineRolling Stone Magazine “Rockin' Mamas” 2022Dir. Ali Ali · VMLY&RD&AD Graphite Pencil 2022
  • Boots UK "Bags of Joy" (2022) commercial still© Boots UKBoots UK “Bags of Joy” 2022Dir. Tom Hooper · VMLY&RCreative Circle Bronze 2022
  • DELL "Fashion" (2026) commercial still© DELLDELL “Fashion” 2026Dir. The Weiland Brothers · VMLY&R
  • Department For Transport "Think" (2025) commercial still© Department For TransportDepartment For Transport “Think” 2025Dir. Ed Morris · VMLY&R
  • US NAVY "Plus Portal Film" (2025) commercial still© US NAVYUS NAVY “Plus Portal Film” 2025Dir. Hans Emanuel · VMLY&R

Award-winning public service & ngo commercials

Questions

Who directed the Stamma “It's How We Talk” commercial?

LIAKH directed it, produced by Sticker Studios, for the agency VMLY&R.

Which agency made Stamma “It's How We Talk”?

VMLY&R created it for Stamma (2022).

What awards did Stamma “It's How We Talk” win?

5 awards, including Clio 2023 Bronze — Film Craft (Editing) / Editing, Young Director Award 2023 Silver Screen — Commercial, Creative Circle 2023 Bronze FILM CRAFT - Best Film Editing (single) and Eurobest 2022 Bronze Film Craft A03: Casting.

What is the tagline of Stamma “It's How We Talk”?

“It's how I talk.”

Sources for the credits and awards

The WorkThe Workweb.archive.orgclios.comyoungdirectoraward.awardsengine.com