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Washington State Lottery “Big Houses” 1996

Washington State Lottery “Big Houses” (1996) is a Washington State Lottery commercial directed by David Wild for McCann Erickson, produced by Wild Scientific. It won 2 awards, including Clio 1996 Silver — Television/Cinema / Entertainment Promotion and ANDY Awards 1996 ANDY — Television.

A man who won the lottery struggles to navigate his enormous new house, constantly getting lost and needing his wife's help to find his way around.

Video: David Wild on Vimeo

Frames

  1. A man in a grey sweatshirt adjusts a thermostat on a dark green wall in a large, ornate house, looking confused.© Washington State Lottery0:04
  2. A man in a white sweater and blue jeans stands in a doorway of a luxurious living room with a green couch and a grand piano.© Washington State Lottery0:07
  3. Washington State Lottery “Big Houses”, shot 3© Washington State Lottery0:09
  4. Washington State Lottery “Big Houses”, shot 3© Washington State Lottery0:11
  5. A man in a grey sweatshirt and jeans walks into a large house and presses a button on an intercom on a purple wall.© Washington State Lottery0:14
  6. A man in a blue shirt and jeans stands in a grand library, looking at a large stuffed moose head in the foreground.© Washington State Lottery0:16
  7. A man in a grey sweatshirt and jeans walks down a hallway in a large house, then stops to press a button on an intercom.© Washington State Lottery0:21

Stills © Washington State Lottery. Made by McCann Erickson, Wild Scientific and David Wild.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Winning the lottery comes with unexpected, humorous challenges of owning a mansion.

Tagline: “We never said being a millionaire was going to be easy. Do you feel lucky?”

fish out of waternew money problemsdomestic comedyintercom communication

The cut

Length
31 s
Shots
7
Average shot
4.4 s

What creatives use Washington State Lottery “Big Houses” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Washington State Lottery “Big Houses”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a grey sweatshirt adjusts a thermostat on a dark green wall in a large, ornate house, looking confused.© Washington State LotteryA man in a white sweater and blue jeans stands in a doorway of a luxurious living room with a green couch and a grand piano.© Washington State LotteryWashington State Lottery “Big Houses”, 0:09© Washington State LotteryWashington State Lottery “Big Houses”, 0:11© Washington State Lottery
    Frames from Washington State Lottery “Big Houses”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Washington State Lottery “Big Houses” in order, with its length, framing and what happens in it.

    A man in a grey sweatshirt adjusts a thermostat on a dark green wall in a large, ornate house, looking confused.© Washington State LotteryA man in a white sweater and blue jeans stands in a doorway of a luxurious living room with a green couch and a grand piano.© Washington State LotteryWashington State Lottery “Big Houses”, 0:09© Washington State LotteryWashington State Lottery “Big Houses”, 0:11© Washington State LotteryA man in a grey sweatshirt and jeans walks into a large house and presses a button on an intercom on a purple wall.© Washington State LotteryA man in a blue shirt and jeans stands in a grand library, looking at a large stuffed moose head in the foreground.© Washington State Lottery
    Length: 31 s · Shots: 7 · Average shot: 4.4 s

  3. 03Ad ideas: every spot built on a fish out of water

    Before you present an idea, you need to know who has done it, and how.

    Washington State Lottery “Big Houses” is built on a fish out of water. Search the library by idea to see every spot that uses it.

    Cupnoodle “Globalization”© CupnoodlePaul Wellstone for Senate “Looking for Rudy”© Paul Wellstone for SenateWaitrose “The Gastronaut”© WaitroseNetflix “Discover Your Future”© Netflix
    Cupnoodle · Paul Wellstone for Senate · Waitrose · Netflix

More commercials by David Wild

  • Ford "Solstice" (2015) commercial still© FordFord “Solstice” 2015Dir. David Wild · Team DetroitAICP Awards Winner 2015
  • Royal Crown Cola Company "Fish-O-Rama" (1995) commercial still© Royal Crown Cola CompanyRoyal Crown Cola Company “Fish-O-Rama” 1995Dir. David Wild · GSD&M AdvertisingD&AD Wood Pencil 1995

More from McCann Erickson

  • Mastercard "Priceless" (2007) commercial still© MastercardMastercard “Priceless” 2007McCann EricksonEffie Awards Gold 2007
  • Staples "The Easy Button" (2006) commercial still© StaplesStaples “The Easy Button” 2006McCann EricksonEffie Awards Gold 2006
  • Microsoft Windows XP "Windows XP Yes You Can" (2003) commercial still© Microsoft Windows XPMicrosoft Windows XP “Windows XP Yes You Can” 2003McCann EricksonEffie Awards Gold 2003
  • MSN "Butterfly" (2003) commercial still© MSNMSN “Butterfly” 2003McCann EricksonEffie Awards Gold 2003
  • Acuvue "Advancing the Science of Sight" (2001) commercial still© AcuvueAcuvue “Advancing the Science of Sight” 2001McCann EricksonEffie Awards Gold 2001
  • Powerade "YOU aRE NOT DONE" (1998) commercial still© PoweradePowerade “YOU aRE NOT DONE” 1998McCann EricksonEffie Awards Gold 1998

Award-winning other commercials

Questions

Who directed the Washington State Lottery “Big Houses” commercial?

David Wild directed it, produced by Wild Scientific, for the agency McCann Erickson.

Which agency made Washington State Lottery “Big Houses”?

McCann Erickson created it for Washington State Lottery (1996).

What awards did Washington State Lottery “Big Houses” win?

2 awards, including Clio 1996 Silver — Television/Cinema / Entertainment Promotion and ANDY Awards 1996 ANDY — Television.

What is the tagline of Washington State Lottery “Big Houses”?

“We never said being a millionaire was going to be easy. Do you feel lucky?”

Sources for the credits and awards

web.archive.orgweb.archive.org