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Unicef “The Shared Story of Harry and Ahmed” 2017

Unicef “The Shared Story of Harry and Ahmed” (2017) is an Unicef commercial directed by Joshua Neale for 180 Amsterdam, produced by Smuggler. It won 2 awards, including Epica 2017 Silver Online & Viral Films.

Two refugees, one a child from WWII and the other a child from the Syrian war, share their harrowing stories of displacement and survival, highlighting the timeless plight of children caught in conflict.

Video: UNICEF USA on YouTube

Shot by shot

  1. A young boy with a fade haircut speaks to the camera, while a grainy, black and white video of people running through a smoky street plays next to him.© Unicef0:24
  2. A split screen shows two black and white archival footage clips of refugees fleeing, one on a dirt road next to train tracks, the other on a rural road with horse-drawn carts.© Unicef0:41
  3. Two black and white split screens show a vast ocean under a cloudy sky, with text appearing at the bottom of the frame.© Unicef1:23

Stills © Unicef. Made by 180 Amsterdam, Smuggler and Joshua Neale.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Parallel narratives of child refugees across different eras, emphasizing shared human experience.

Tagline: “REFUGEES MIGRANTS CHILDREN”

split screen storytellingarchival footage integrationdirect address to cameraintergenerational storytellingblack and white aestheticshared trauma

The cut

Length
120 s
Shots
13
Average shot
9.2 s
Format
mixed

What creatives use Unicef “The Shared Story of Harry and Ahmed” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Unicef “The Shared Story of Harry and Ahmed”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young boy with a fade haircut speaks to the camera, while a grainy, black and white video of people running through a smoky street plays next to him.© UnicefA split screen shows two black and white archival footage clips of refugees fleeing, one on a dirt road next to train tracks, the other on a rural road with horse-drawn carts.© UnicefTwo black and white split screens show a vast ocean under a cloudy sky, with text appearing at the bottom of the frame.© Unicef
    Frames from Unicef “The Shared Story of Harry and Ahmed”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Unicef “The Shared Story of Harry and Ahmed” in order, with its length, framing and what happens in it.

    A young boy with a fade haircut speaks to the camera, while a grainy, black and white video of people running through a smoky street plays next to him.© UnicefA split screen shows two black and white archival footage clips of refugees fleeing, one on a dirt road next to train tracks, the other on a rural road with horse-drawn carts.© UnicefTwo black and white split screens show a vast ocean under a cloudy sky, with text appearing at the bottom of the frame.© Unicef
    Length: 120 s · Shots: 13 · Average shot: 9.2 s · Format: mixed

  3. 03Ad ideas: every spot built on a split screen storytelling

    Before you present an idea, you need to know who has done it, and how.

    Unicef “The Shared Story of Harry and Ahmed” is built on a split screen storytelling. Search the library by idea to see every spot that uses it.

    Nike “You Can't Stop Sport”© NikeVolkswagen “Bubble Boy”© VolkswagenAd Council “Love, Your Mind”© Ad CouncilNescau “Safira”© Nescau
    Nike · Volkswagen · Ad Council · Nescau

More commercials by Joshua Neale

More from 180 Amsterdam

  • Asics "It's a big world. Go run it" (2015) commercial still© AsicsAsics “It's a big world. Go run it” 2015180 AmsterdamEpica Bronze 2015

Award-winning public service & ngo commercials

Questions

Who directed the Unicef “The Shared Story of Harry and Ahmed” commercial?

Joshua Neale directed it, produced by Smuggler, for the agency 180 Amsterdam.

Which agency made Unicef “The Shared Story of Harry and Ahmed”?

180 Amsterdam created it for Unicef (2017).

What awards did Unicef “The Shared Story of Harry and Ahmed” win?

2 awards, including Epica 2017 Silver Online & Viral Films and Epica 2017 Silver Copywriting & Storytelling.

What is the tagline of Unicef “The Shared Story of Harry and Ahmed”?

“REFUGEES MIGRANTS CHILDREN”

Sources for the credits and awards

winners.epica-awards.comwinners.epica-awards.com