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Unicef “Harry And Ahmed” 2017

Unicef “Harry And Ahmed” (2017) is an Unicef commercial directed by Joshua Neale for 180, produced by Smuggler. It won one award: British Arrows 2017 Bronze — Charity & Public Service.

A split-screen interview with a young Syrian refugee and an elderly WWII refugee reveals their shared experiences of displacement and survival, highlighting the timeless plight of child refugees.

Video: UNICEF USA on YouTube

Shot by shot

  1. A young boy with a fade haircut speaks to the camera, while a grainy black and white video of people running through a smoky street plays next to him.© Unicef0:24
  2. Two black and white archival footage clips are shown side-by-side, depicting refugees fleeing on foot and in horse-drawn carts along dirt roads.© Unicef0:41
  3. Two black and white archival footage clips of a vast ocean under a cloudy sky are shown side-by-side, with subtitles appearing below.© Unicef1:23

Stills © Unicef. Made by 180, Smuggler and Joshua Neale.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Two refugees, generations apart, share their harrowing, yet similar, stories of survival.

Tagline: “CHILDREN”

split-screen storytellingintergenerational dialoguehistorical parallelspersonal testimonyblack and white aestheticarchival footage integration

The cut

Length
120 s
Shots
13
Average shot
9.2 s

What creatives use Unicef “Harry And Ahmed” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Unicef “Harry And Ahmed”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young boy with a fade haircut speaks to the camera, while a grainy black and white video of people running through a smoky street plays next to him.© UnicefTwo black and white archival footage clips are shown side-by-side, depicting refugees fleeing on foot and in horse-drawn carts along dirt roads.© UnicefTwo black and white archival footage clips of a vast ocean under a cloudy sky are shown side-by-side, with subtitles appearing below.© Unicef
    Frames from Unicef “Harry And Ahmed”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Unicef “Harry And Ahmed” in order, with its length, framing and what happens in it.

    A young boy with a fade haircut speaks to the camera, while a grainy black and white video of people running through a smoky street plays next to him.© UnicefTwo black and white archival footage clips are shown side-by-side, depicting refugees fleeing on foot and in horse-drawn carts along dirt roads.© UnicefTwo black and white archival footage clips of a vast ocean under a cloudy sky are shown side-by-side, with subtitles appearing below.© Unicef
    Length: 120 s · Shots: 13 · Average shot: 9.2 s

  3. 03Ad ideas: every spot built on a split-screen storytelling

    Before you present an idea, you need to know who has done it, and how.

    Unicef “Harry And Ahmed” is built on a split-screen storytelling. Search the library by idea to see every spot that uses it.

    Estrella Damm “Lo Mismo de Siempre”© Estrella DammX-28 Alarmas “LOS ESPECIALISTAS”© X-28 AlarmasNational Storage “Meet the Space Makers - Ava and the Andersons”© National StorageMinistry of Health “Fight Loneliness”© Ministry of Health
    Estrella Damm · X-28 Alarmas · National Storage · Ministry of Health

More commercials by Joshua Neale

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Award-winning public service & ngo commercials

Questions

Who directed the Unicef “Harry And Ahmed” commercial?

Joshua Neale directed it, produced by Smuggler, for the agency 180.

Which agency made Unicef “Harry And Ahmed”?

180 created it for Unicef (2017).

What awards did Unicef “Harry And Ahmed” win?

1 awards, including British Arrows 2017 Bronze — Charity & Public Service.

What is the tagline of Unicef “Harry And Ahmed”?

“CHILDREN”

Sources for the credits and awards

britisharrows.com