framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Under Armour “We Are Football” 2026

Under Armour “We Are Football” (2026) is an Under Armour commercial directed by Ryan Chun, produced by Magna Studios. It won one award: shots Awards The Americas 2026 Gold — Sound Design.

A dynamic and fast-paced commercial showcasing the intensity and passion of football, featuring athletes, fans, and a blend of real-life and surreal elements.

Video: Ryan Chun on Vimeo

Shot by shot

  1. A white luxury car is surrounded by a crowd of fans with their hands raised, some holding phones, under a cloudy sky.© Under Armour0:00
  2. A young male athlete in a yellow shirt performs a backflip over a goalpost on a sunny day at a football field, then looks at the camera and claps.© Under Armour0:25
  3. A male football player with braids and sunglasses exits a white car, wearing a black t-shirt and diamond chains, as news graphics overlay the scene.© Under Armour0:40
  4. A blurry, dark object, possibly a football, spins rapidly against a light background, creating a dynamic, abstract visual.© Under Armour0:55
  5. An American football spins through the air, blurred against a hazy, out-of-focus background of an outdoor landscape.© Under Armour1:04
  6. A bald African-American man in his 40s, wearing a suit and headphones, shouts into a microphone from inside a helicopter, with a news channel overlay.© Under Armour1:13
  7. A black and white, grainy, extreme closeup shot of a person's head and shoulder, looking down, with motion blur.© Under Armour1:22
  8. A group of male football players in athletic wear are blurred in motion on a green field under a cloudy sky.© Under Armour1:35
  9. A male lawyer in glasses and a suit gestures emphatically at the camera in an office filled with foot x-rays, with a legal disclaimer on screen.© Under Armour1:45
  10. An elderly woman with glasses and red lipstick screams in terror as debris flies around her, possibly from an explosion or impact.© Under Armour2:08
  11. A male football player in silhouette throws a football high into the air against a bright, cloudy sky on a football field.© Under Armour2:22
  12. A football, engulfed in flames and sparks, hurtles through the sky above clouds, descending towards a distant city.© Under Armour2:42

Stills © Under Armour. Made by Magna Studios and Ryan Chun.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Football is a global phenomenon, a powerful force that unites and inspires.

Tagline: “We got next.”

sports montagecelebrity cameonews report parodyslow-motion actionsurreal imageryfan excitement

The cut

Length
178 s
Shots
120
Average shot
1.5 s

What creatives use Under Armour “We Are Football” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Under Armour “We Are Football”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A white luxury car is surrounded by a crowd of fans with their hands raised, some holding phones, under a cloudy sky.© Under ArmourA young male athlete in a yellow shirt performs a backflip over a goalpost on a sunny day at a football field, then looks at the camera and claps.© Under ArmourA male football player with braids and sunglasses exits a white car, wearing a black t-shirt and diamond chains, as news graphics overlay the scene.© Under ArmourA blurry, dark object, possibly a football, spins rapidly against a light background, creating a dynamic, abstract visual.© Under Armour
    Frames from Under Armour “We Are Football”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Under Armour “We Are Football” in order, with its length, framing and what happens in it.

    A white luxury car is surrounded by a crowd of fans with their hands raised, some holding phones, under a cloudy sky.© Under ArmourA young male athlete in a yellow shirt performs a backflip over a goalpost on a sunny day at a football field, then looks at the camera and claps.© Under ArmourA male football player with braids and sunglasses exits a white car, wearing a black t-shirt and diamond chains, as news graphics overlay the scene.© Under ArmourA blurry, dark object, possibly a football, spins rapidly against a light background, creating a dynamic, abstract visual.© Under ArmourAn American football spins through the air, blurred against a hazy, out-of-focus background of an outdoor landscape.© Under ArmourA bald African-American man in his 40s, wearing a suit and headphones, shouts into a microphone from inside a helicopter, with a news channel overlay.© Under Armour
    Length: 178 s · Shots: 120 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a sports montage

    Before you present an idea, you need to know who has done it, and how.

    Under Armour “We Are Football” is built on a sports montage. Search the library by idea to see every spot that uses it.

    Gatorade “Replay”© GatoradeRF-SISU “Swedish Sport Confederation”© RF-SISUMolson Coors “Sponsor the Parents Paris 2024”© Molson CoorsNike “Voice of Belief”© Nike
    Gatorade · RF-SISU · Molson Coors · Nike

More commercials by Ryan Chun

  • Honda "Your Dreams Engineered" (2026) commercial still© HondaHonda “Your Dreams Engineered” 2026Dir. Ryan Chun · Pablo
  • Nestle Waters & Premium Beverages "Essentia Water - Change the Equation - Beat The Formula Basketball" (2026) commercial still© Nestle Waters & Premium BeveragesNestle Waters & Premium Beverages “Essentia Water - Change the Equation - Beat The Formula Basketball” 2026Dir. Ryan Chun · Droga5
  • Nike "x MLB World Series" (2025) commercial still© NikeNike “x MLB World Series” 2025Dir. Ryan Chun
  • PUMA "Year of Sport - Euro Spin off" (2024) commercial still© PUMAPUMA “Year of Sport - Euro Spin off” 2024Dir. Ryan Chun · Matte
  • Verizon "My Plan" (2024) commercial still© VerizonVerizon “My Plan” 2024Dir. Ryan Chun
  • Chase Sapphire "More World" (2024) commercial still© Chase SapphireChase Sapphire “More World” 2024Dir. Ryan Chun

Award-winning sport commercials

Questions

Who directed the Under Armour “We Are Football” commercial?

Ryan Chun directed it, produced by Magna Studios.

What awards did Under Armour “We Are Football” win?

1 awards, including shots Awards The Americas 2026 Gold — Sound Design.

What is the tagline of Under Armour “We Are Football”?

“We got next.”

Sources for the credits and awards

shots