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Under Armour “Tom Brady” 2016

Under Armour “Tom Brady” (2016) is an Under Armour commercial, produced by Second Child. It won one award: AICP Post 2016 Winner National Campaign.

Tom Brady trains relentlessly, surrounded by an army of his clones, symbolizing the dedication required to achieve greatness in football.

Video: Under Armour on YouTube

Shot by shot

  1. A person's feet in white cleats run across a green football field, kicking up small bits of turf.© Under Armour0:00
  2. A football player, Tom Brady, wearing a black shirt, looks intensely forward on a field during the day.© Under Armour0:01
  3. A football player's arm, wearing a dark compression sleeve, is seen in motion as they throw a football against a bright, overcast sky.© Under Armour0:04
  4. A male athlete in a black shirt and white glove with a logo is shown in a medium closeup, focused on the ground, holding a football on a green field.© Under Armour0:04
  5. A wide shot shows hundreds of identical men, all resembling Tom Brady, doing push-ups on a vast green football field under a cloudy sky.© Under Armour0:07
  6. A wide shot shows many clones of a male athlete in black and red sportswear doing push-ups on a green football field.© Under Armour0:07
  7. Tom Brady, a male athlete, is seen in a medium shot, sweating and focused, with his hand on a football on a green field, surrounded by other athletes.© Under Armour0:09
  8. A wide shot shows many clones of Tom Brady in black shirts and red shorts, holding footballs on a green football field under a bright sky.© Under Armour0:12
  9. A wide shot shows hundreds of Tom Brady clones in black shirts and red shorts, holding footballs and performing drills on an endless football field.© Under Armour0:14
  10. A wide shot of a football field filled with hundreds of football players in black and red uniforms, all in a ready stance, then a closeup of a player's feet and hands on the grass.© Under Armour0:16
  11. Tom Brady and other football players in black shirts and red shorts stand in a line on a sunny field, holding footballs.© Under Armour0:18
  12. Tom Brady, wearing a black and grey athletic shirt, throws a football while surrounded by many clones of himself on a field.© Under Armour0:21

Stills © Under Armour. Made by Second Child.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Tom Brady's clones represent the relentless, repetitive training needed for success.

Tagline: “RULE YOURSELF. I WILL.”

clonesrelentless trainingsports star endorsementvisual metaphorrepetitionmontage of effort

The cut

Length
30 s
Shots
21
Average shot
1.4 s

What creatives use Under Armour “Tom Brady” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Under Armour “Tom Brady”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person's feet in white cleats run across a green football field, kicking up small bits of turf.© Under ArmourA football player, Tom Brady, wearing a black shirt, looks intensely forward on a field during the day.© Under ArmourA football player's arm, wearing a dark compression sleeve, is seen in motion as they throw a football against a bright, overcast sky.© Under ArmourA wide shot shows hundreds of identical men, all resembling Tom Brady, doing push-ups on a vast green football field under a cloudy sky.© Under Armour
    Frames from Under Armour “Tom Brady”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Under Armour “Tom Brady” in order, with its length, framing and what happens in it.

    A person's feet in white cleats run across a green football field, kicking up small bits of turf.© Under ArmourA football player, Tom Brady, wearing a black shirt, looks intensely forward on a field during the day.© Under ArmourA football player's arm, wearing a dark compression sleeve, is seen in motion as they throw a football against a bright, overcast sky.© Under ArmourA wide shot shows hundreds of identical men, all resembling Tom Brady, doing push-ups on a vast green football field under a cloudy sky.© Under ArmourA wide shot shows many clones of a male athlete in black and red sportswear doing push-ups on a green football field.© Under ArmourTom Brady, a male athlete, is seen in a medium shot, sweating and focused, with his hand on a football on a green field, surrounded by other athletes.© Under Armour
    Length: 30 s · Shots: 21 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a relentless training

    Before you present an idea, you need to know who has done it, and how.

    Under Armour “Tom Brady” is built on a relentless training. Search the library by idea to see every spot that uses it.

    Under Armour “Michael Phelps”© Under ArmourNike “Fate”© NikeLvmh “Manny”© LvmhGatorade “Life of Bolt”© Gatorade
    Under Armour · Nike · Lvmh · Gatorade

Award-winning sport commercials

Questions

What awards did Under Armour “Tom Brady” win?

1 awards, including AICP Post 2016 Winner National Campaign.

What is the tagline of Under Armour “Tom Brady”?

“RULE YOURSELF. I WILL.”

Sources for the credits and awards

aicpawards.com